
EXCLUSIVE: Brillstein Entertainment Partners has named former Regency TV president Robin Schwartz as president of its television division. She will replace JoAnn Alfano, who is departing after serving as TV head for the past two years. Alfano will continue to executive produce the new Brillstein/Plan B drama series for ABC, Resurrection.
Brillstein’s TV unit has signed a new two-year overall deal with ABC Studios where it has been based for the past decade. The new pact has a first-look component. “We are grateful for the continued support of our friends at ABC Studios and excited about our new first-look arrangement,” Brillstein Entertainment CEO Jon Liebman said.
“Robin Schwartz is a terrific executive and her broad experience and talent relationships make her an excellent choice to lead and build our television group. We are happy for JoAnn, who is a great friend, and we are looking forward to working with her in the next chapter of her career.”
Schwartz has a background as a network and studio executive and a writer. She started off as VP Primetime Series and Children’s Programming for NBC and also served as VP Programming at ABC Family, where she played a key role in the rebranding of the cable channel following its purchase by Disney. Schwartz was named president of Regency TV in 2004 and ran the studio until it closed in 2007. She went on to become the first president of OWN: The Oprah Winfrey Network, which she departed in one of a series of executive shake-ups during the network’s uncertain early years. At OWN, she established the structure for the start-up cable network. READ MORE »



Gena McCarthy has joined Lifetime as SVP reality & alternative programming. McCarthy will start on July 6, overseeing the development and production of unscripted series for the female-centered cable network and reporting to JoAnn Alfano, EVP entertainment. The top reality post at Lifetime has been vacant since the departure of Jessica Samet late last year. Lifetime has ventured into unscripted programming before, most notably with the acquisition of Project Runway under former CEO Andrea Wong. While scripted series will continue to be the focus, Lifetime’s reality portfolio is expected to grow under new president/GM Nancy Dubuc, who also runs the docu-driven History Channel. 
