ESPN President Says He Won’t Use Digital Platforms To Undermine Pay TV

By THE DEADLINE TEAM | Tuesday January 31, 2012 @ 7:26pm PST

Freelancer Cari Lynn is contributing to Deadline’s coverage.

ESPN execs must grow tired of defending the value of pay TV’s most expensive basic channel. But President John Skipper did so again today at a conference sponsored by All Things D. The estimated $4.69 monthly fee that cable and satellite companies pay for each customer who receives ESPN is justified because “we’re bringing great value and getting paid for that value.” And he says it makes sense to charge people for a bundle of channels that includes ESPN instead of paying for just the ones that they watch. ”If people pay a la carte they will end up paying as much or more” than they do now. Skipper says that ESPN is prepared for the growth of digital platforms. Since 2005 it decided that when it bought broadcast rights for games ”we would acquire all rights for content on any devices.” But the sports channel doesn’t want to use digital platforms to take viewers away from cable and satellite. Distributors “pay us money for that. We’re not going to undermine (that) by giving it away to anyone else.” Still, the digital rights could give ESPN an edge over potentially muscular new competitors such as NBCUniversal’s NBC Sports Network. Over the next year ESPN will face “more competition than ever and new competition,” Skipper says. “Our advantage is we’re in all these platforms” with mobile alerts and opportunities to play fantasy games. He adds that the company sees its espnW web site, devoted to women’s sports, ”becoming a TV channel.”

Comments (12)

ESPN Shuffles Front Office Roles Under New Boss John Skipper

By THE DEADLINE TEAM | Wednesday January 25, 2012 @ 11:31am PST

John Skipper Named ESPN President, George Bodenheimer To Become Chairman

New ESPN president John Skipper has unveiled the new executive structure at the sports network after taking the helm January 1. Among the moves, EVP Programming and Acquisitions John Wildhack … Read More »

Comments (0)

John Skipper Named ESPN President, George Bodenheimer To Become Chairman

By NELLIE ANDREEVA | Tuesday November 22, 2011 @ 8:11am PST
Nellie Andreeva

George Bodenheimer, President of ESPN and ABC Sports and Co-Chair of Disney Media Networks, will relinquish his day-to-day operating responsibilities on January 1. ESPN’s EVP content John Skipper has been anointed as his successor and will become … Read More »

Comments (0)