Brian Brooks is a Deadline contributor.
Woody Allen‘s Blue Jasmine sparkled at the Box Office this weekend, grossing nearly $603K, out-performing Midnight In Paris ($99,834 debut average in 6 theaters), the director’s best-grossing film to date. The Sony Classics feature opened in 6 theaters, averaging a shiny $102,128, placing the film atop the year’s specialty debuts. “It certainly belies the myth opening,” said SPC’s Michael Barker about debuting against the summer blockbusters. “When we first screened the film I remember we heard that people said, “‘Why aren’t you waiting until the fall?’ Our response was that a good serious film will be a good breath of fresh air.” Jasmine edges out Spring Breakers in the averages game in 2013. The To-Do List, meanwhile, became this summer’s largest opening specialty, bowing in 591 theaters, grossing a cool $1.535M. Coming back down to earth, Hong Kong director Johnnie To’s Drug War opened in one theater, grossing a decent $7K, while fellow Sino title Tiny Times averaged $4,167 in three runs.
Blue Jasmine‘s b.o. cha-ching apparently isn’t an aberration. Fox Searchlight‘s The Way, Way Back and TWC’s Sundance winner Fruitvale Station continue to lure discerning audiences away from the tentpoles. The company said it would take the title wide this weekend and it really delivered. The Weinsteins pushed Fruitvale out to 1,064 theaters (last week in only 34 runs) and the film by this year’s indie darling Ryan Coogler held up. It averaged $4,377 and the distributor touted its numbers Sunday. And Fox Searchlight added 582 runs for its hit The Way, Way Back, grossing $3.3M ($3,724 average). It’s been noted that the film cost a cool $10M to buy, so it will take some time to make a return for the company, but it is clearly showing momentum. Back has cumed about $9 million to date.