This has emerged as a hot question for the TV business in the Q3 earnings season: As DVRs become more popular, and time-shifting more common, should ads be sold on the basis of the number of people who view them up to seven days after they first air instead of the current three? CBS’ Les Moonves made the case on Wednesday, and Disney’s Bob Iger added his support yesterday. Lionsgate CEO Jon Feltheimer has indicated that he likes the idea — but his support is qualified: “If it’s a movie coming out in three days…we’re not going to get the benefit of those [additional] viewers,” he told analysts in a call to discuss earnings. In that case, “we’ll have to look at those numbers and get some kind of adjustment.” Lionsgate has options if that doesn’t happen — or even if it does. “There’s no question that we are seeing significant amounts of awareness from social media and the Internet, and that’s going to give us a tremendous opportunity to reduce our overall marketing spend,” he says. But while a shift to what’s called C7 ratings might create problems for the movie side, Lionsgate’s TV unit could benefit. Its new show Nashville, which airs on ABC, is “one of the most time-shifted shows on television,” he says.
Related: Lionsgate Shares Rise After Fiscal Q2 Results Soar Past Expectations








Welcome to the real-life game of Survivor: Wall Street. Lionsgate management tonight is trying to outwit, outplay, and outlast Carl Icahn before he effects a hostile takeover of the movie/TV studio for his son Brett. Lionsgate tonight announced it’s putting into place a “Shareholder Rights Plan” — i.e. a poison pill defense — to cap Icahn at 38% of its stock (he is currently at 37.9%) so he can’t do a “creeping bid” through open market purchases like he did today or private market transactions. ”If he wants control of the Company, he should make a bid that is fair to all shareholders along the lines of a permitted bid described in the press release below,” a studio insider tells me.
Today, Icahn’s stake rose to 37.9%, or 44.8M shares, of Lionsgate. With 12+% more stock, he can become its majority stockholder. And then Lionsgate’s 12-member board, and the studio’s management team of Jon Feltheimer and Michael Burns, all have a target on their backs. Icahn’s $7 a share tender offer expired at midnight Wednesday, and left him with a 33.9% stake in Lionsgate.
SANTA MONICA, Calif., and VANCOUVER, British Columbia, July 1, 2010 — Lionsgate (the “Company”) today announced that its Board of Directors has adopted a Shareholder Rights Plan that is designed to encourage the fair and equal treatment of Lionsgate’s shareholders in connection with any initiative to acquire effective control of the Company. 
