Coming off of a great run opening Lone Survivor, Non-Stop, Ride Along, and most recently, Neighbors, Universal Pictures has given Josh Goldstine a loftier title and a new, long-term contract. Goldstine was named President of Worldwide Marketing Thursday. He will continue to report to Universal Pictures chairman Donna Langley, who expanded her responsibilities over international production and worldwide marketing this past January.
They are announcing this promotion ahead of the weekend opening of Seth MacFarlane‘s comedy A Million Ways to Die in the West, which is expected to open somewhere in the mid-$20Ms. It also comes as Universal just promoted Fabian Casto to Senior VP and extended the contract of VP Talitha Watkins in the multi-cultural division last week. They report to Goldstine.
Next coming up for Uni is horror sequel The Purge: Anarchy on July 18, Lucy which just moved to July 25 and Get on Up, the James Brown biopic which will bow in August.
2ND UPDATE: Gee, if I were Amy Pascal and Michael Lynton, I wouldn’t let him go. But Sony Pictures’ Josh Goldstine has less than three months left on his contract. This is the guy mostly responsible for Battle: LA‘s really fresh ad campaign, along with The Social Network‘s. The announcement will be made possibly as soon as this week, and Michael Moses will remain as co-President of Marketing. But it’s a real coup for Universal to snag someone this good from outside the studio to replace Eddie Egan in the top marketing job at Universal Pictures. Fogelson had been talking to Egan and Goldstine about the move for the past few months. (FYI, LA Times today posted Goldstine’s name first.) And, yes, veterans will recall that Goldstine was suspended briefly after the advertising department he supervised at Sony Pictures was responsible in 2001 for fabricating quotes by a nonexistent film critic who praised four of the studio’s movies in its advertisements.