MSNBC‘s Ronan Farrow Daily slipped slightly in its second telecast Tuesday, averaging 209,000 viewers — 45,000 of them in the news demo – but his audience crept up to 34,000 in the younger 18-49 demo. Still, even his young demo numbers fell short of one year ago, when Andrea Mitchell Reports logged 492,000 viewers in the time slot on the comparable Tuesday, including 123,000 in the news demo and 106,000 in the 18-49 demo. Mitchell’s program also averaged 382,000 viewers ages 50 and older, while Ronan Farrow yesterday clocked 174,000 in that age bracket, so his show can be said to be skewing younger. Farrow’s lead-out, The Reid Report, scored 307,00 viewers and 79,000 in the news demo on Tuesday.
Farrow’s debut Monday scored 216,000 viewers — the cable network’s smallest audience of the day, tied with 10 AM’s Jansing & Co. Farrow — who was recruited, in part, to attract the next generation of news viewers to the network — averaged just 21,000 viewers in the younger 18-49 demo Monday. Among 25- to 54-year-olds, he logged an average of 46,000 viewers. His biggest audience by far was among viewers ages 50 and older — 195,000 of them. That older skew is typical of news programming but might be somewhat surprising given how assiduously he catered to younger viewers during his maiden broadcast. Read More »
More than four months after MSNBC confirmed that Ronan Farrow would be getting his own show on the cable news network, he finally has a debut date. Farrow’s yet unnamed show will premiere on February 24 at 1 PM ET, MSNBC announced this morning. Also joining the daytime lineup is longtime contributor and Grio.com editor Joy Reid. The recent fill-in host’s own show will also start February 24 at 2 PM ET following Farrow. “Ronan and Joy are two of the most thoughtful and impressive journalists out there and I’m excited for what they will bring to the afternoon,” said MSNBC president Phil Griffin in a statement today. The additions mean some current MSNBC shows will be moved around: Andrea Mitchell Reports will shift to noon, and NewsNation With Tamron Hall will move to 11 AM ET. Read More »
When Alex Wagner moves to 4 PM ET on MSNBC, replacing potty-mouthed Martin Bashir, a rotating lineup of on-air talent will replace Wagner at noon. They include Joy Reid, who has been filling in at 4 since Bashir’s exit last month, as well as Ari Melber, who’d previously replaced Steve Kornacki as host of MSNBC’s The Cycle in April.
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MSNBC is expected to eventually pick one of its host rotators to get the gig on a permanent basis, reports TV Newser. At least, as permanent as hosts are on MSNBC these days. Most recently, Bashir resigned after the drumbeat failed to die down when he apologized for having suggested, on air, that someone might defecate in Sarah Palin’s mouth, after she likened the country’s debt to China to slavery — because an infamous slave owner used to punish his slaves in that manner. Bashir nearly ran into MSNBC’s short-lived host Alec Baldwin heading out the door — Baldwin having been suspended, and then exited by mutual agreement, at about the same time in the wake of a homophobic slur lobbed at a photographer during a street altercation.
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