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Specialty Box Office: ‘Detropia’, ‘Hello I Must Be Going’, ‘Keep The Lights On’, ‘Bachelorette’ Drive Debuts

Brian Brooks is managing editor of MovieLine.

More than a half-dozen new specialties headed to theaters over the weekend and half managed to gross fairly impressive returns in limited release. Loki Films’ Detropia drove into one location, grossing a stellar $18,350, giving it bragging rights to the weekend’s highest screen average and one of the year’s best documentary openers. Also bowing solid were Oscilloscope’s Hello I Must Be Going in a pair of locations, averaging $12,500, while Music Box’s Keep The Lights On averaged $10,746. The Weinstein Company’s multiplatform label Radius’ Bachelorette opened weaker, though in a much higher number of theaters. The Sundance feature averaged $4,064 in its initial theatrical run. The title has been available on VOD since early August. Roadside Attractions’ Branded failed to lure significant crowds, though the title opened by far in the most locations of this weekend’s crop of newcomers. In 307 theaters, it averaged a paltry $769 per site.
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‘Branded’, ‘Hello I Must Be Going’, ‘Bachelorette’, ‘The Inbetweeners’, ‘Keep The Lights On’: Specialty B.O. Preview

Brian Brooks is managing editor of MovieLine.

As the specialty industry is focused on the Toronto International Film Festival this weekend, RADiUS will have a chance to display its theatrical muscle with the rollout of Bachelorette, which it picked up out of Sundance earlier this year. Roadside Attractions will give its action-mystery Branded a more extensive initial release for a specialty title, taking it into a few hundred locations. Oscilloscope picked up Hello I Must Be Going, which will bow in limited release but will head for expansion through September. The Inbetweeners, meanwhile, will take a more cautious approach after it opens this weekend, while Keep The Lights On from Music Box will platform in New York and Los Angeles.

Writer-director: Leslye Headland
Cast: Kirsten Dunst, Isla Fisher, Lizzy Caplan, Rebel Wilson, Paul Corning, Andrew Fannells
Distributor: RADiUS/TWC

This often racy story written by writer/director Leslye Headland made the Black List back in 2008, although the honor didn’t immediately get the studios calling. Headland segued the script to screen via the independent route and was encouraged by a friend to use her vision after it first manifested in an off-Broadway play. “The idea was that could I make a romantic comedy that I would want to see. It’s not overly dire, but it’s dramatic and they’re acting like people. They’re making mistakes and they’re learning from them,” she said. “I wanted to make a film about women that treated them like people and not paper dolls.”
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