Comedy Central announced this morning it has dismantled its digital and linear departments in order to create an organization that better serves advertisers — and fans. David Bernath, Executive Vice President, Programming & Multiplatform Strategy now leads all programming for the Viacom network, and Walter Levitt, Chief Marketing Officer, is responsible for marketing across all platforms. Both Bernath and Levitt will continue to report to Comedy Central president Michele Ganeless. The change isn’t such a surprise, following as it does the announcement earlier this year that Kent Alterman had been upped to President, Content Development & Original Programming, overseeing all content development for Comedy Central. “Our fans don’t use the word ‘digital’ to talk about content and now, neither do we,” Ganeless said.
From this morning’s announcement:
As Executive Vice President, Programming & Multiplatform Strategy, Bernath has expanded his responsibilities to include oversight for the strategy and programming of Comedy Central content across all platforms – linear TV, comedycentral.com, VOD, SVOD, mobile and new emerging platforms. This holistic approach to programming was evident when Comedy Central launched “Drunk History” across multiple platforms before its linear premiere, generating seven million sample views of the new show and driving Comedy Central’s most successful summer show launch since 2010.
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Comedy Central‘s head of original programming and production Kent Alterman is getting a president title. Alteman has been promoted to President, Content Development & Original Programming. He will continue to be based in Santa Monica and report to Comedy Central president Michele Ganeless. In his previous role as EVP and head of original programming and production, Alterman oversaw the development and day-to-day operations of all original programming on Comedy Central’s linear channel. Now he is adding the channel’s website to his purview, overseeing the development and production of original content across all platforms. Alterman plans to use the Web as a “digital marketing extension (of Comedy Central’s existing shows) to engage viewers with original content.” Additionally, he plans to boost the development of original digital programming, some of which could migrate to TV as traditional series. Speaking of the linear channel, in the next six months Comedy Central will launch more original content than any other time in the network’s history, Alteman said. Read More »
Comedy Central has picked up a third season of comedy series Workaholics, with stars/co-creators Blake Anderson, Adam Devine, Anders Holm and Kyle Newacheck set to return. “It’s such an honor to be able to keep Workaholics going,” said … Read More »
EXCLUSIVE: Comedy Central has picked up an animated pilot from TV and film production company ShadowMachine (Robot Chicken, Moral Orel). The untitled project will serve as a showcase for original animated comedy shorts, with each micro series coming from a … Read More »
EXCLUSIVE: Comedy Central has ordered Jon Benjamin Has a Van to series with a 10-episode order. The pickup caps a great week for Benjamin who landed his first Emmy nomination on Thursday for his voice work as the title character on … Read More »