UPDATE, 3:44 PM: The second Tuesday of the Sochi Winter Olympics saw NBC’s coverage break the prevailing trend – and not in a good way. Whereas in general the network’s tape-delayed primetime package has been behind the virtual live coverage from Vancouver 2010 and basically steady with fellow tape-delayer Torino 2006, last night saw 2014 fall to third place. While not the low of February 15 (9.6/17) or even the second low of Valentine’s Day (11.0/19), last night’s national household rating of 11.2/18 and 18.9 million viewers was not pretty. For one thing, the audience for the 8:30-11 PM show was the second-lowest of the Sochi Games so far after the 17.1 million who watch this past Saturday. Last night’s results look even more bronzed when you compare them to the 12.6/20 rating and 21.3 million viewers of 2010 on the comparable night and the 15.5/23 rating and audience of 25.1 million who watched the second Tuesday of the Torino 2006 games.
So far, Sochi has been hitting by a hair historic Olympics lows among adults 18-49 compared with Torino. Of course with the popular women’s figure skating short program and the appearance by hyped U.S. champion Gracie Gold, those numbers could shoot up again like they did on Monday, when the network showed Meryl Davis and Charlie White’s gold medal ice dancing victory.