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UPDATE: NBC Hits Second-Lowest Viewership Of Sochi Olympics As Second Tuesday Ratings Down From Vancouver & Torino

By | Wednesday February 19, 2014 @ 3:44pm PST

nbcsochi__131202172913__140212145821UPDATE, 3:44 PM: The second Tuesday of the Sochi Winter Olympics saw NBC’s coverage break the prevailing trend – and not in a good way. Whereas in general the network’s tape-delayed primetime package has been behind the virtual live coverage from Vancouver 2010 and basically steady with fellow tape-delayer Torino 2006, last night saw 2014 fall to third place. While not the low of February 15 (9.6/17) or even the second low of Valentine’s Day (11.0/19), last night’s national household rating of 11.2/18 and 18.9 million viewers was not pretty. For one thing, the audience for the 8:30-11 PM show was the second-lowest of the Sochi Games so far after the 17.1 million who watch this past Saturday. Last night’s results look even more bronzed when you compare them to the 12.6/20 rating and 21.3 million viewers of 2010 on the comparable night and the 15.5/23 rating and audience of 25.1 million who watched the second Tuesday of the Torino 2006 games.

So far, Sochi has been hitting by a hair historic Olympics lows among adults 18-49 compared with Torino. Of course with the popular women’s figure skating short program and the appearance by hyped U.S. champion Gracie Gold, those numbers could shoot up again like they did on Monday, when the network showed Meryl Davis and Charlie White’s gold medal ice dancing victory. Read More »

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RATINGS RAT RACE: ABC’s ‘Killer Women’ Drops To O.7 Rating In Week 2

By | Wednesday January 15, 2014 @ 9:07am PST
Nellie Andreeva

How many periods can ABC fill with Shark Tank repeats? Following the network’s move on Friday to killer2pull low-rated limited series The Assets and replace it with reruns of the hit reality series, it has another strong candidate in Killer Women. Following its underwhelming debut with a 0.9 18-49 rating last week, the procedural drama dropped 22% to an instant-cancellation 0.7 rating that spelled the demise of the series’ predecessor in the Tuesday 10 PM slot, Lucky 7. Things were more encouraging for ABC early on, with Marvel’s Agents Of S.H.I.E.L.D. (2.2) and The Goldbergs (1.8) both posting second consecutive 0.1 bumps. Trophy Wife (1.1) was flat.

CBS’ lineup kept steady. NCIS (3.0) was even with last week, NCIS: LA (2.4) matched its last original (as well as the preview of new drama Intelligence in the slot last Tuesday), and Person Of Interest (2.0) too was flat with last week. CBS won the night in 18-49 (2.5) and total viewers (15.9 million). Read More »

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