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Dolby Theatre Deal Contingent on Oscars Staying Put

By DOMINIC PATTEN | Tuesday May 1, 2012 @ 1:13pm PDTTags: Dolby Theatre, Kodak Theatre, Oscars

Dolby Theatre Academy AwardsDolby’s newly announced 20-year agreement to see its name up in front of the home of the Oscars, formerly known as the Kodak Theatre, is contingent on the Academy Awards staying at the Hollywood & Highland location. “As long as the Oscars are there, the Dolby Theatre will be there,” Ramzi Haidamus, Dolby Laboratories Executive VP Sales and Marketing said today in a conference call announcing the deal. Haidamus would not reveal financial terms of the deal Dolby made with landlord CIM Group other than to note that Dolby does have an opt-out clause if the Academy of Motion Pictures Arts and Sciences — who announced their own 20-year deal with CIM Group today — decides to move the Oscars from the present location. Haidamus also said that part of the contract called for frequent mentions of the Dolby Theatre during the Oscarcast. “This is much much more than putting our name on a building,” he said. “We’re looking at it as a broadcasting opportunity, a streaming opportunity and all types of branding opportunities.”|

Related: Oscar Right Where It Belongs: Hammond READ MORE »

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Oscar Right Where It Belongs: Hammond

By PETE HAMMOND | Tuesday May 1, 2012 @ 12:48pm PDTTags: Academy Awards, Big Deals Film, Dolby, Kodak Theatre, Tom Sherak
Pete Hammond

The bottom line, as Academy Of Motion Picture Arts & Sciences President Tom Sherak told me this morning, is that, “I wanted to stay in Hollywood. And the Board Of Governors said the awards should definitely stay in Hollywood. I think the Board always felt the awards belonged in … Read More »

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Oscars To Stay At Hollywood & Highland In Newly Named Dolby Theatre

By NIKKI FINKE, Editor in Chief | Tuesday May 1, 2012 @ 11:01am PDTTags: Academy Awards, Dolby Theatre, Kodak Theatre, Oscars

EXCLUSIVE: Just as Deadline predicted, the Academy Awards are Dolby Theatre Oscarsstaying put at Hollywood & Highland for the next 20 years in the former Kodak Theatre now named the Dolby Theatre, sources tell me. Kodak filed for bankruptcy … Read More »

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Will Oscar’s New Home Be Dolby Theatre?

By THE DEADLINE TEAM | Thursday March 29, 2012 @ 4:54pm PDTTags: Academy of Motion Picture Arts and Sciences, Dolby, Kodak Theatre, Oscars

Dolby OscarsBloomberg is reporting that Dolby Laboratories is in naming-rights talks with owners of the venue formerly known as the Kodak Theatre. Eastman Kodak filed for bankruptcy in January and was only halfway through a 20-year rights deal when … Read More »

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Oscar Countdown: Sherak On Kodak Theatre’s New Name, Show Ratings And Star Power

By PETE HAMMOND | Wednesday February 22, 2012 @ 12:57am PSTTags: Academy Awards, Billy Crystal, George Clooney, Kodak Theatre, Tom Sherak, Uggie
Pete Hammond

Word is CIM,  the landlord for the Hollywood and Highland complex where the Oscars are held has asked the Academy of Motion Picture Arts & Sciences NOT to announce on air that the awards are coming from the Kodak Theatre. … Read More »

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Kodak Wins OK To Remove Name From Theatre, But Will They?

By THE DEADLINE TEAM | Wednesday February 15, 2012 @ 3:00pm PSTTags: Academy Awards, Kodak Theatre

A federal bankruptcy judge has ruled that Eastman Kodak Co. back out of its sponsorship deal for the Hollywood venue that hosts the Academy Awards. Judge Allan Gropper declined to rule whether Kodak’s name should be removed before the … Read More »

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Oscar Venue Balks At Dropping Kodak Name

By THE DEADLINE TEAM | Thursday February 9, 2012 @ 9:51pm PSTTags: Kodak Theatre

Bankrupt Eastman Kodak Co. shouldn’t be permitted to abandon naming rights to the Hollywood Boulevard venue that hosts the Academy Awards, the property’s management CIM/H&H Media asserted in a Manhattan Court filing. The 20-year agreement under which … Read More »

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WSJ: Kodak Wants Name Off Oscar Venue

By THE DEADLINE TEAM | Wednesday February 1, 2012 @ 4:15pm PSTTags: Kodak Theatre, Oscars

Bankrupt Kodak said in court filing this week that it wants its name taken off the Kodak Theatre at Hollywood & Highland, the home of the Academy Awards since 2001. The company said the move to relinquish naming rights will save … Read More »

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Academy Denies Discussions With Nokia About Moving Oscar Telecast From Kodak

By NIKKI FINKE AND PETE HAMMOND | Wednesday January 11, 2012 @ 7:30pm PSTTags: Kodak Theatre

To paraphrase Mark Twain, media reports of the imminent death of the relationship between the Oscars and its broadcast home for the past decade, the Kodak theatre, are greatly exaggerated. In fact the Academy Of Motion Picture Arts & Sciences … Read More »

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