‘Transformers 3′ Biggest July 4th Weekend: Now Tracking $416M Global Thru Fireworks; Tom Hanks & Julia Roberts In Holiday Flop

MONDAY AM, 15TH UPDATE: There were fireworks for some Hollywood action and family movies this Fourth Of July long weekend but not for Hollywood stars Tom Hanks and Julia Roberts whose new movie bombed. Right now total U.S. and Canadian moviegoing for the holiday looks like $239M, which is trailing last year’s $250M by -4.5% but still the 2nd biggest Fourth Of July long weekend ever.

Here’s the Top 10 :

1. Transformers 3 3D(Paramount) NEW (opened Tues) [4,013 Theaters]
Tuesday $5.5M (9 PM), Wednesday $37.7M, Thursday $21.4M
Friday $32.8M, Saturday $34.4M, Sunday $30.2M, Monday
Three-Day Weekend $97.5M, Four-Day Holiday $116.4M, Cume $181.1M
Three-Day International $217M, Three-Day Global Cume $379M, International $235M, Global Cume $416M

Paramount’s latest Transformers: Dark Of The Moon is the giant #1 movie and biggest Fourth Of July opening weekend (3-day and 4-day) ever beating Spider-Man 2‘s $88.2M and $115.8M. IMAX broke its global record with the first ever $20M-plus debut ($22.5M global). Domestically, the pic opened with some 3D-only nighttime sneaks on Tuesday ($5.5M), followed by a full release into 4,013 theaters on Wednesday ($37.7M) and Thursday ($21.4M). Now Friday brings in a big $32.9M, Saturday $34.5M, and Sunday $30.2M. That’s still -6% behind 2009′s Transformers 2 despite 3D’s higher ticket prices. Michael Bay’s robot actioner should hit $181M through the Fourth of July, compared to TF2‘s $214M. About 60% of the gross was from 3D. “We expected to start behind the last one,” a Paramount exec tells me. “This one has an ‘A’ CinemaScore and better reviews, so it should play to a better multiple.” Paramount now says it’s the only studio to ever score five consecutive $100+M films.

The movie is doing even better overseas where sequels and 3D are more popular. Internationally the movie is open in 110 countries (but not yet Japan or China) and is up +55% over the franchise’s 2nd installment. Foreign should close in on $235M through Monday for Paramount Pictures International’s biggest opening weekend ever. Transformers: Dark Of The Moon shredded a bunch of box office records as it claimed #1 in 57 of the 58 territories where it was released. The movie was the biggest opening of all-time in 7 countries, led by Korea ($30M), Hong Kong, Malaysia, Philippines, Thailand, Singapore, and Peru. About 70% of the overall gross was generated by 3D this weekend. Combined with the domestic result, TF3 becomes Hollywood’s third highest grossing worldwide debut ever with $416M global cume for its first 7 days. (TF2 did only $360M in 2009.)

2. Cars 2 3D (Pixar/Disney) Week 2 [4,115 Theaters]
Friday $7.8M, Saturday $9.4M, Sunday $8.8M, Monday
Three-Day Weekend $26.1M (-60%), Four-Day Holiday $32M, Cume $123M
International: $207.5M, Global Cume $330.5M

3. Bad Teacher (Sony) Week 2 [3,049 Theaters]
Friday $4.5M, Saturday $5M, Sunday $4.9M, Monday
Three-Day Weekend $14.4M (-54%), Four-Day Holiday $17.6M, Cume $63M

4. Larry Crowne (Universal) NEW [2,972 Theaters]
Friday $4.1M, Saturday $4.8M, Sunday $4.3M, Monday
Three-Day Weekend $13M, Four-Day Holiday $15.7M

The pairing of veteran Hollywood stars Tom Hanks and Julia Roberts failed to open Larry Crowne which also was produced and directed and co-written by Hanks. (Did he tell himself to dye his grey hair with the equivalent of black shoe polish? Looked weird…) Even though the two stars did any and all publicity for it, this is a bigger repudiation for Hanks who went on a rare 5-city personal appearance tour, his first since promoting Saving Private Ryan, and met with regional press in every one of those cities. He and Roberts
appeared on one of Oprah’s final shows together in early May, which re-aired this week, but Hanks also personally co-hosted Oprah’s final two blowout shows personally.

Despite all that, the romantic comedy finished a dismal #4 with just a $13M three-day weekend and $16M four-day holiday from a wide release into 2,972 theaters. That’s a very disappointing start for two stars who individually should be able to open a new pic to at least $20M of North American grosses for a three-day weekend and presumably more when paired. (Their last film together, 2007′s Charlie Wilson’s War, also bombed.) Their latest pic received a ‘B’ Cinemascore, but just ‘C+’ from audience members under age 35. Exit polling showed moviegoers were 64% female vs 36% male, and 81% over age 35 vs 19% under age 35. Good thing Universal was only distributing, and good thing the film’s negative cost was only $30M fully financed by Vendome Pictures. But the marketing cost was at least another $30M high with a heavy rotation of expensive TV ads. This is the third movie with major stars to disappoint at the box office this summer following Ryan Reynolds in Green Lantern and Jim Carrey in Mr. Popper’s Penguins.

5. Super 8 (Paramount) Week 4 [3,088 Theaters]
Friday $2.2M, Saturday $2.8M, Sunday $2.7M, Monday
Three-Day Weekend $7.8M, Four Day Holiday $9.5M, Cume $110M

6. Monte Carlo (Fox) NEW [2,472 Theaters]
Friday $3.1M, Saturday $2.3M, Sunday $1.9M, Monday
Three-Day Weekend $7.4M, Four-Day Holiday $8.7M

Fox’s counterprogramming film aimed at tween/teen girls, Monte Carlo performed about as expected with an ‘A’ CinemaScore with $8.7M for the four-day weekend.

7. Green Lantern 3D (Warner Bros) Week 3 [3,280 Theaters]
Friday $1.9M, Saturday $2.3M, Sunday $2.2M, Monday
Three-Day Weekend $6.5M, Four-Day Holiday $8M, Cume $103.6M

8. Mr Popper’s Penguins (Fox) Week 3 [2,861 Theaters]
Friday $1.6M, Saturday $1.8M, Sunday $1.9M, Monday
Three-Day Weekend $5.4M, Four-Day Holiday $6.8M, Cume $51.8M

9. Bridesmaids (Universal) Week 8 [1,389 Theaters]
Friday $1M, Saturday $1.3M, Sunday $1.3M, Monday
Three-day Weekend $3.6M, Four-Day Holiday $4.4M, Cume $153.7M
International $34.8M, Global Cume $188.5M

10. Midnight In Paris (Sony Classics) Week 7 [858 Theaters]
Friday $866K, Saturday $1.3M, Sunday $1.4M, Monday
Three-Day Weekend $3.5M, Four-Day Holiday $4.3M, Cume $34.5M

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