Larry King drew 2.24 million viewers for his send-off last night, posting a rare time slot victory for his departing primetime talk show. King barely edged the 9 PM’s dominant player, Fox News Channel’s Hannity (2.16 million) in total viewers, but Hannity prevailed in the adults 25-54 demographic (543,000 vs. 530,000 for King). MSNBC’s Rachel Maddow (874,000, 252,000 in 25-54) was third. King’s finale audiCNN Ratings, TV, Cable TVence more than tripled the 700,000 viewers he had been averaging this year. His ratings built throughout the final week with 458,000 total viewers on Monday, 587,000 on Tuesday and 935,000 for his penultimate episode featuring Barbra Streisand.
What a sad day for Larry King. First, the Q2 cable ratings were released in the early afternoon, with CNN posting another double-digit year-to-year drop led by Larry King Live, which drew a mere 677,000 viewers and posted CNN’s biggest year-to-year demo loss of -37%. A couple of hours later, …
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