RATINGS RAT RACE: ‘Bachelorette’ Slips, ‘Extreme Makeover: Weight Loss’ Debut OK

Nellie Andreeva

As the only network with an all-original lineup, ABC easily won Monday in adults 18-49 (2.2/6) and total viewers (7.1 million). Moving to its regular 8-10 PM time slot, The Bachelorette (2.1/6) was down 23% from its premiere behind the … Read More »

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RATINGS RAT RACE: ‘American Idol’ Shows Year-To-Year Growth In Finale

Nellie Andreeva

UPDATE: The final ratings for American Idol are in. The star-studded finale posted a 9.2 rating in adults 18-49, up 12% from last year, and 29.3 million, up 21% from last year. Some 38.6 million tuned in between 10-10:07 PM when Scotty McCreery was crown the winner. It is still the first time in five years that the finale grew year-to-year among adults 18-49 and in three years among total viewers.  

PREVIOUS: Fox’s American Idol reversed the downward finale rating trend last night. The two-hour Season 10 closer drew a 8.9/25 in adults 18-49 and 28.2 million viewers in the fast nationals. That is up 9% in the demo and 17% in total viewers from last year’s finale, the first time in five years that the reality juggernaut has posted growth for the finale among adults 18-49 and in three years among total viewers. Because of a seven-minute overrun, which is not accounted for in the fast nationals, the American Idol numbers are expected to grow further in the finals, which will be available within the hour.

The only network to put up originals against the American Idol finale was ABC, which aired the season finales of the comedies that are returning next season. Read More »

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Analysis Of NBC Schedule: Why Was ‘LOLA’ Canceled And Where Is ’30 Rock’?

By | Sunday May 15, 2011 @ 10:44am PDT
Nellie Andreeva

NBC Unveils 2011-2012 Primetime Schedule

Bob Greenblatt is putting his stamp on NBC with his first schedule that introduces 12 new scripted series — six dramas and six comedies — and features some bold moves, including opening a two-hour music reality block against ABC’s Dancing With the Stars on Monday and a female-skewing 8-9 PM comedy block Wednesday against ABC’s comedies as well as X Factor/American Idol.

Additionally, gone is the Thursday 10 PM comedy block as NBC is returning to its tradition of running high-profile character-driven procedurals in the hour once occupied by ER. The network’s remake of Prime Suspect with Maria Bello will now take over the spot. As for the large volume of new shows, it is understandable given the shape NBC is in.

MONDAY REALITY BLOCK: NBC is streamlining its reality franchises, running all series — veterans The Biggest Loser and Celebrity Apprentice and relative newbies The Voice and The Sing-Off — in the same format of two-hour 8-10 PM blocks. Encouraged by the performance of The Voice, whose live shows were recently expanded to two hours, NBC first decided to bring the show back on Mondays in January with two-hour episodes. Then “we thought, let’s begin building that in September with The Sing-Off,” Greenblatt said. As for pitting the singing competitions smack against ABC’s venerable Dancing With the Stars, “The Sing-Off and The Voice are younger-skewing shows, and we think that there is room for both –- an old-skewing dancing show and a young-skewing singing one,” Greenblatt said. Still, the move is risky. While skewing older, Dancing is a very broad show that also attracts large young audiences. NBC is  completing a female-oriented Monday night with the new drama Playboy Club at 10 PM, which should do OK against the male-skewing Hawaii Five-0 on CBS.

WEDNESDAY COMEDY BLOCK: Christina Applegate and Hank Azaria have been given a tall order: Their new comedies Up All Night and Free Agents are launching a new NBC comedy block at 8 PM on Wednesdays. “One of the goals was to launch more comedies as that is vital for the long-term growth of the network,” Greenblatt said. With Tuesday’s lineup of The Biggest Loser and Parenthood “stable and working,” the only option was Wednesday. “We’re taking two of our strongest new comedies with our brightest stars and will try to establish a foothold on Wednesday. We’re not fooling ourselves that it will be easy, but we think have the goods, we will put marketing behind it and we will be patient.” One think that I find odd: the young-skewing comedies are followed at 9 PM by Harry’s Law, starring 62-year-old Kathy Bates.

NO 30 ROCK ON IN THE FALL: Last year, NBC’s decision to hold back Amy Poehler’s Parks and Recreation after it had just built great momentum created uproar. This time, it is the show of Poehler’s pal and newly minted best-selling author Tina Fey that is not on the fall schedule. But there are practical reasons behind the decision. I hear that pregnant Fey is not due until August, so she probably won’t be able to start filming until October. So instead of doing a few episodes in November before a holiday hiatus, NBC opted to bring back 30 Rock in midseason with an uninterrupted run of originals. Read More »

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RATINGS RAT RACE: CBS Hits Low; ‘Castle’, ‘Chicago Code’ Only Gainers Amid Declines

Nellie Andreeva

A competitive NBA playoff game on TNT that went into overtime, Miami vs. Boston, took a toll on the broadcast networks last night, with most series down from last week. The disintegration of CBS’ once-formidable Monday lineup continues. How Read More »

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Ratings Rat Race: ‘House’, ‘Chicago Code’, ‘Mike & Molly’ & ‘Hawaii Five-0′ Hit Lows

Nellie Andreeva

CBS has got to fix its Monday 9 PM problem as it is starting to seriously impact the 9:30 PM and 10 PM shows. Last night, freshmen Mike & Molly (2.3/6) at 9:30 PM and Hawaii Five-0 (2.4/6) at 10 … Read More »

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‘Law & Order: Los Angeles’ Does Ronni Chasen-Inspired Episode & Shortens Name

By | Saturday March 19, 2011 @ 11:54am PDT
Nellie Andreeva

Dick Wolf has said that, after the creative revamp of Law & Order: Los Angeles, it will more closely resemble the mothership Law & Order series. And now LOLA is doing exactly what L&O famously did – take a big … Read More »

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Megan Boone Joins ‘Law & Order: Los Angeles’; Jane Badler Boards ‘V’

Nellie Andreeva

EXCLUSIVE: Megan Boone has joined the cast of NBC’s new drama series Law & Order: Los Angeles as a regular. She will play a new DDA, tentatively named Lauren Gardner. Originally there was supposed to be one DDA on the series. … Read More »

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