ICM Partners Signs ‘Bully’ Helmer Lee Hirsch

By | Wednesday June 20, 2012 @ 10:04am PDT
Mike Fleming

Lee Hirsch BullyEXCLUSIVE: Lee Hirsch, whose feature documentary Bully became a cause celebre when it received an R rating, has signed with ICM Partners. Bully premiered at the 2011 Tribeca Film Festival and was released by The … Read More »

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Weinstein Co To Release ‘Bully’ Unrated

By | Monday March 26, 2012 @ 1:45pm PDT

Bully Rating Weinstein CoMarch 26, 2012 – New York, NY – After a recent plea to the MPAA by BULLY teen Alex Libby and The Weinstein Company (TWC) Co-Chairman Harvey Weinstein failed – by one vote – to get

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Why Is MPAA Partnering With Harvey Weinstein On Free Publicity For ‘Bully’?

By | Friday March 9, 2012 @ 7:13pm PST

Do the movie studios which make up the MPAA realize that Chris Dodd is now part of non-member The Weinstein Company’s publicity machine? First there was Harvey Weinstein’s PR offense over the MPAA’s refusal to change the rating for The Weinstein Company documentary … Read More »

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‘Bully’ Director Lee Hirsch Responds To MPAA, Calls Ratings System “Broken”

By | Wednesday March 7, 2012 @ 3:25pm PST

Lee Hirsch BullyBully director Lee Hirsch said today that the media frenzy over the MPAA giving his school-bullying film an R rating has helped the Weinstein Co documentary gain exposure and made the movie more important. “It’s given youth a sense of ownership over it and raised our profile,” Hirsch told Deadline today. It’s been another busy news cycle for the doc: A petition started by Michigan student Katy Butler featuring 200,000 signatures demanding the MPAA change its rating to PG-13 was delivered to the LA offices of the organization, which responded by defending its original decision to rate the film R on the basis of excessive foul language. “The R rating and description of ‘some language’ for Bully does not mean that children cannot see the film,” Classification and Rating Administration chair Joan Graves said. “As with any movie, parents will decide if they want their children to see Bully.”

Hirsch said the filmmakers had started their own petition, which received several thousand signatures, but were shocked by Butler’s much bigger success. “It really is a miracle and a dream come true,” the director said of Butler’s efforts. “It’s much bigger than the ratings battle. I can tell you straight up though, we couldn’t have dreamed this up.” Read More »

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