Thomas Tull just bought himself a fully functioning in-house marketing division. Legendary Pictures announced today that they’ve acquired strategic marketers FIVE33. The LA and London-based company will become incorporated into Legendary. The companies became acquainted earlier this year as FIVE33 were brought on board for marketing on Legendary’s Pacific Rim and the still in production Godzilla. Here’s the release:
Burbank, CA – May 16, 2013 – Legendary Entertainment has announced an agreement to purchase FIVE33, a global marketing company that specializes in developing innovative marketing programs to bring immersive awareness of tentpole movies and intellectual properties to audiences around the world. Through this deal, FIVE33 will now work exclusively with Legendary and its high-profile stable of filmmakers and storytellers to drive awareness of the studio’s brand and suite of properties via worldwide campaigns and multi-platform strategies. The announcement was made by Legendary President and Chief Creative Officer, Jon Jashni and FIVE33 CEO and Founder, Emily Castel. READ MORE »
The legal battle between Legendary Pictures and producers Roy Lee, Dan Lin and Doug Davison over the Godzilla reboot seems more and more certain to be headed to trial. “We’re not interested in arbitration, we want a jury to hear this case”, said the producers’ lawyer Stanton L. Stein in a hearing today in LA Superior Court. With his clients Lee and Lin looking on, Stein made clear that a jury trial is still his goal despite an agreement today by all parties to pursue mediation. “I understand why they don’t want public scrutiny of this case. I understand why they don’t want their behavior being made public”, he added of Legendary’s efforts to have the case moved to private arbitration.
Back in January dueling suits were filed between the producers and Legendary after the studio sought to remove them from the project with a tiny $25,000 payout. The trio countered with a cross complaint January 17 accusing Legendary of breach of contract. Lin, Lee and Davison are seeking millions in compensatory damages, screen credit, and participation in sequels, prequels, or further remakes. As this legal tussle continues, Godzilla is currently in production in Vancouver with the movie set for a May 16, 2014 release.
It’s been a couple of months since the last trailer dropped for Guillermo del Toro‘s Pacific Rim. Warner Bros. India today posted the first international TV spot that features Idris Elba’s Lieutenant-Commander Stacker Pentecost who’s “cancelling the apocalypse” as Earth battles evil aliens risen from the … Read More »
Legendary Pictures and Warner Bros’ story of the man who broke pro baseball’s color barrier is headed to the White House. President Obama will host the producers, crew and stars of42 for a screening at 5:35 PM ET in the Executive Mansion’s Private Theatre. Legendary boss Thomas Tull, director Brian Helgeland, and stars Harrison Ford and Chadwick Boseman will be in attendance. Boseman plays Jackie Robinson in the film, which tells his life story and of his signing with the Brooklyn Dodgers in 1947. Ford plays Dodgers general manager Branch Rickey. Robinson’s widow Rachel Robinson will also be at the screening tonight. Robinson, Tull and the cast joined First Lady Michelle Obama earlier today at an interactive student workshop at the White House looking at the legacy of the legendary ballplayer. 42 opens April 12. Read More »
Warner Bros and Legendary Pictures today announced final principal casting for Gareth Edwards’ Godzilla, which begins filming today in Vancouver. Ken Watanabe, repped by WME and ROAR, joins Aaron Taylor-Johnson, Elizabeth Olsen, Juliette Binoche, David Strathairn, and Bryan Cranston in the reboot that is slated for a 3D release on May 16, 2014. Edwards is helming from a script by Max Borenstein, Frank Darabont, and Dave Callaham. But the producer roll call is where things get awkward: Legendary’s Thomas Tull and Jon Jashni are confirmed as producing with Mary Parent and Brian Rogers, but there’s no mention of Roy Lee, Dan Lin, and Doug Davison, the trio of producers who were iced out of the project they claim they brought to Legendary in the first place. Back in January dueling suits were filed between the trio and Legendary after the studio sought to remove them from the project with a mere $25,000 payout. Lee, Lin, and Davison countered with their own cross complaint accusing Legendary of breach of contract and seeking millions in compensatory damages, screen credit, and participation in sequels, prequels, or further remakes or compensation thereof. Read More »
UPDATE, 6:03 PM: Legendary has confirmed Deadline’s scoop that it bought the Marcus Sakey novel Brilliance. In addition, it has attached Oz The Great And Powerful’sJoe Roth and Palak Patel to be the film’s producers. … Read More »
Jeff Bewkes just now blew off reports of friction between Warner Bros and Legendary Pictures, which finances some of the studio’s most important films including the upcoming Man Of Steel, Hangover 3, and Pacific Rim. But he obviously doesn’t know … Read More »
Producers Roy Lee, Dan Lin and Doug Davison today launched their own lawsuit in the escalating legal war over the Godzilla reboot. The duo filed a suit against Legendary Pictures in LA Superior Court on Thursday, with the cross complaint alleging breach of contract among other counts (read it here). Seeking a jury trial and millions in damages, this latest legal action also names fellow Godzilla producer and Legendary President/CCO Jon Jashni as a defendant. Legendary’s Chairman and CEO Thomas Tull was not named in the suit. Today’s action comes in response to Legendary’s suit earlier this month to have Lee and Lin and fellow producer Davison removed from the movie with a $25,000 payout. An action that today’s cross complaint says came about only because the trio of producers were going to assert their claims to a project that that they say they brought to Legendary and that they developed. Read More »
EXCLUSIVE: Norwegian helmers Joachim Rønning and Espen Sandberg, whose film Kon-Tiki was Oscar nominated today for Best Foreign Language Film, are near a deal to make their first big splashy Hollywood helming deal. They are signing a 7-figure pact to direct Spectral for Legendary Pictures. The script, based on a treatment by Ian Fried and with a most recent script draft by Jayson Rothwell, is described as a supernatural Black Hawk Down and it is viewed as a potential franchise.
Roenning and Sandberg have been meeting with and being offered projects by studios since Kon-Tiki began playing in Norway and then made its festival debut at Toronto in September. The film tells the harrowing tale of Thor Heyerdahl’s 1947 journey, drifting 4,300 miles across the Pacific Ocean on a balsa raft with a small crew to Polynesia to prove South Americans were its original settlers. Shot on the high seas for $15 million (making it the most expensive Norwegian film ever), Kon-Tiki looks like it was significantly more expensive, showing the potential of directors who can get bang for their buck on logistically complicated studio-level action adventure fare. Read More »
UPDATE, 1 PM:: I can understand why Godzilla is trying to shed producers, because there are plenty. Mary Parent is about done with a deal to come aboard on the producer roster. Parent, whose Disruption banner is based at Paramount, takes the job after working closely with Legendary on the Guillermo del Toro-directed Pacific Rim.
PREVIOUS EXCLUSIVE, 8:42 AM: As it stomps its way toward a March production start, Godzillahas two significant developments in the offing. Frank Darabont, who veered into genre territory by launching the AMC series The Walking Dead, has been hired by producer-financier Legendary Pictures to do a final rewrite on the script that was written by The Seventh Son scribe Max Borenstein.
At the same time, Warner Bros-based producers Dan Lin and Roy Lee, who were among the producers who came into Legendary with a Toho rights deal for the iconic reptile, are in a huge battle with the financier-producer. Legendary, which now controls the rights, wants to drop the producers from the film. As it stands right now, the 3D picture will be produced by Legendary’s Thomas Tull and Jon Jashni, along with Brian Rogers, the latter of whom was on the ground floor of the Toho deal. The film will be directed by Monsters helmer Gareth Edwards and has been dated for May 16, 2014 release. Read More »