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RATINGS RAT RACE: NBC Tops State Of The Union Tuesday With ‘Loser’, CW Shows Back

Nellie Andreeva

The coverage of President Barack Obama’s State of the Union address was the main attraction on the Big 4 networks last night, which also marked the return to originals for the CW’s series after a long winter hiatus that was only briefly interrupted for the two-hour finale of Life Unexpected. In its new Tuesday time period previously occupied by LUX, freshman Hellcats (2.2 million, 1.1/3 in 18-34) drew its largest audience since September and was up 10% in viewers and 18-34 since its last original on Dec. 1. Its lead-in, veteran One Tree Hill (1.9 million, 1.3/4 in 18-34), was down 14% in viewers and the demo since its last original on Dec.7. With Hellcats replacing the underperforming LUX, the CW posted its most watched Tuesday of the season.

The only entertainment original on the Big 4 nets was NBC’s The Biggest Loser (3.0/9 in 18-49, 8.7 million) from 8-9 PM, easily the highest-rated program of the night in the 18-49 demo, which matched NBC’s best 18-49 rating in the hour with non-sports programming since June 1. NBC also earned the highest demo ratings among the broadcast nets for its State of the Union coverage but reliable, time zone-adjusted numbers for all State of the Union coverage will be available later this morning. Everything else on the broadcast nets was reruns, with NBC expected to win the night in 18-49 and CBS in total viewers.

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Nellie Andreeva

The quiet before the storm. Not a whole lot happened last night ratings-wise as the networks are focusing on tonight’s return of Fox’s American Idol. CBS (3.2/9 in 18-49, 16.5 million) was once again the top network for the night, though it slipped a bit from last week’s big numbers. NCIS (4.1/11, 21 million) was down 9% in the demo, NCIS: LA (3.3/9, 17.3 million) was down 11%, and The Good Wife (2.1/6) was down 9% to tie its season low in 18-49. CBS won every hour in primetime in both total viewers and 18-49 (At 10 PM, The Good Wife was tied with NBC’s Parenthood in the demo.) With Parenthood (2.1/6, 5.6 million), and a two-hour Biggest Loser (2.9/8, 8.2 million), NBC finished second for the night with a 2.6/7 in 18-49 and 7.3 million. ABC rebounded from last Tuesday’s across-the-board series lows. No Ordinary Family (1.8/5) at 8 PM was up 20%, while V (2.0/5) at 9 PM climbed a tenth. AT 10 PM, the ABC News special The Congresswoman & The Astronaut (who comes up with those titles?!), about recovering Arizona Congresswoman Gabrielle Giffords and her husband (1.3/4, 6.2 million), didn’t do much at 10 PM, up two tenths from the series low Detroit 1-8-7 posted in the hour last week. ABC finished tied with Fox for third place in 18-49 (1.7/5). Speaking of Fox, following a Glee repeat (1.4/4), game show Million Dollar Money Drop (1.9/5) … Read More »

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‘Life Unexpected’ Creator Liz Tigelaar Signs Overall Deal With ABC Studios

Nellie Andreeva

EXCLUSIVE: As the CW’s sophomore drama Life Unexpected is heading to its season and likely series finale on Jan. 18, the series’ creator/executive producer Liz Tigelaar is ready to move on, signing an overall deal with ABC Studios. The seven-figure, two-year pact, which has an option for a third year, starts in June when Tigelaar’s overall deal with LUX producer CBS TV Studios expires. Under the new deal, Tigelaar will develop new series and may join existing ABC Studios shows. The pact marks a homecoming for Tigelaar who worked on a number of ABC/ABC Studios series, including What About Brian?, Dirty Sexy Money, and Brothers and Sisters before she created her first show, LUX, also for ABC Studios. When the project, which had been lingering in development for a couple of years, was finally picked up by the CW, ABC Studios pulled out for financial reasons. CW sister studio CBS Studios then stepped in, taking over the show and signing Tigelaar in an overall deal. Since its launch last midseason, LUX has garnered critical praise and strong cult following. But its ratings never took off, and the CW in early November opted not to give it a back order, effectively sealing its fate. LUX star Kristoffer Polaha has already signed a talent holding deal with CBS and CBS Studios for a new project eyed for next fall. Tigelaar, who considers herself to be from Greg Berlanti’s school of … Read More »

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CW Unveils Midseason Schedule, ‘Hellcats’ Moves To Tuesdays

Nellie Andreeva

The CW today became the latest network to release its midseason schedule. With only one hole to fill, that of departing sophomore Life Unexpected which did not receive a back order, and one midseason series on deck, reality competition Shedding for the Wedding, the network is moving freshman drama Hellcats to LUX‘s Tuesday 9 PM slot behind One Tree Hill to form an all-reality Wednesday lineup with America’s Next Top Model and Shedding for the Wedding. The rest of the schedule will remain intact. The majority of the CW’s primetime schedule will return with originals the week of January 24, with the season (and probably series) finale of LUX slated to air in back to back episodes on Jan. 18.  Following are the CW’s midseason premiere dates: Read More »

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RATINGS RAT RACE: ‘Biggest Loser” Hits High, ‘Running Wilde’ & ‘LUX’ Show Spunk

Nellie Andreeva

It was the Grinch (as played by Sue Sylvester) vs. Charlie Brown in the mostly Christmas-themed 8 PM time slot last night. Fox’s Glee (4.4/13, 11 million), topped the hour and the night in adults 18-49 but slipped a tenth from last week’s fast national demo rating (It was down two tenths from the Live+Same day number as Glee normally rises by a tenth in the finals.)

Heading into the live season finale next Tuesday, The Biggest Loser (3.1/8, 8.2 million, up 7% in the demo) hit a season high in adults 18-49, posting a second week of ratings growth in its new 9-11 PM slot. Its lead-in, the premiere of the Christmassy batch of Minute to Win It (1.9/5) was down 21% from its last cycle premiere.

The Christmas-themed Raising Hope (2.9/8) was up 7% to log its best performance since Week 2. And Running Wilde (1.7/4), which did not get a back order, is putting up quite a fight for survival, up 21% week-to-week after last week posting a 8% gain following another stretch of preemptions.

Ditto for CW’s Life Unexpected. With only a two-hour season finale/series finale left, the drama last night hit season highs in total viewers (1.8 million, up 20% from last week) and all key demos, including 18-34 (1.5/4). Its lead-in, veteran One Tree Hill Read More »

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‘Life Unexpected’ Star Kristoffer Polaha Signs Talent Holding Deal With CBS

By | Monday November 29, 2010 @ 11:06am PST
Nellie Andreeva

EXCLUSIVE: Kristoffer Polaha is staying in the CBS family. Polaha, who stars on the critically praised CW/CBS Studios drama Life Unexpected, has signed a rich talent holding deal with CBS and CBS Studios to topline a new project eyed for next fall. I hear Polaha was offered the deal the day CW decided not to give Life Unexpected a back order, effectively sealing the fate of the sophomore drama. There are four unaired episodes of LUX left and, barring any last-minute ratings surge, the series will be done in January, allowing Polaha to take on pilot duty for CBS.

Actors signed in talent deals by CBS have gone on to headline some of its biggest series, including William Petersen on CSI, Melina Kanakaredes on CSI: NY, LL Cool J on NCIS: LA and Alex O’Loughlin on Hawaii Five-0. Polaha, repped by WME and Mosaic, is the only drama actor on CBS’ talent roster for this pilot season. On the comedy side, the network has deals with Leah Remini and Rob Riggle. Polaha’s breakthrough came in 2003 when he was cast in the title role of the telefilm America’s Prince: The John F. Kennedy Jr. Story. He went on to star on several series, including Fox’s North Shore and ABC’s Miss Guided, and also recurred on AMC’s Mad Men.

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No Back Order For CW’s ‘Life Unexpected’

By | Tuesday November 2, 2010 @ 9:22pm PDT
Nellie Andreeva

EXCLUSIVE: It will be an abbreviated second (and probably final) season for the CW’s drama Life Unexpected after the network today decided not to order additional episodes beyond the show’s original 13-episode order. The writing has been on the wall: despite critical praise, LUX has been the the lowest-rated series on the CW this fall and was the only series with a 13-episode order not to receive a back order from the network 10 days ago when freshmen Nikita and Hellcats and veteran One Tree Hill received full-season pickups. In contrast, LUX, which stars Brittany Robertson, Shiri Appleby and Kristoffer Polaha, had only been given a pickup for 2 additional scripts. While the CW is putting off the final decision on LUX until May, the January season finale will likely serve as a series finale. It seems like the show’s writers are treating it that way – I hear last the episode will resolve many of the storylines on the show to give fans a satisfying finale.

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CW Gives Full-Season Orders To Freshmen ‘Hellcats’, ‘Nikita’ & Veteran ‘One Tree Hill’

Nellie Andreeva

Just like its sister network CBS did yesterday, the CW today handed out full-season orders to all of its freshman series. In its case, it’s 2: Hellcats and Nikita. Also getting a full-season order is CW veteran One Tree Hill, which has been a solid ratings performer in its current eighth season. No decision yet on the fourth CW series originally picked up with a 13-episode order, sophomore Life Unexpected. After a promising uptick a couple of weeks ago, it has slipped again in the ratings and continues to rank as CW’s lowest-rated series. There is a glimmer of hope — the critically-praised drama recently received an order for 2 additional scripts, but its chances are slim. The network recently greenlighted dramedy pilot Danni Lowinski as a potential midseason replacement. The back-nine episodic orders for Hellcats and OTH follow the pickup of 6 additional scripts for both series a month ago.  ”By giving our two freshman series and proven performer One Tree Hill full orders, we’ll be able to continue our success and momentum throughout the rest of the season,” CW entertainment president Dawn Ostroff said. Cheerleading drama Hellcats, starring Aly Michalka and Ashley Tisdale, has posted the best retention of any show to follow America’s Next Top Model and has dramatically improved the Wednesday 9 PM period. It … Read More »

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RATINGS RAT RACE: CBS Dramas Inch Up, ‘No Ordinary Family’ & ‘Running Wilde’ Slip

Nellie Andreeva

Things seem to be settling down on Tuesdays, with most series reaching their ratings comfort zones. After across-the-board declines last Tuesday, last night all but 2 shows stayed very close to their last week’s averages and, in some cases, bounced back. That includes the entire CBS lineup as all of the network’s dramas went up a notch. CBS tied Fox for the the top spot on Tuesday for first time this season, expanding the network’s nightly winning streak this fall from Wednesday-Friday to Tuesday-Friday. (CBS is also breathing down ABC’s neck on Monday, finishing .1 behind this week.) NCIS(3.9/11, 19 million viewers), NCIS:LA (3.5/9, 16.1 million) and The Good Wife (2.6/7, 11.8 million) all went up .1 rating point from last week, with NCIS:LA and The Good Wife winning their hours in 18-49 and NCIS once again drawing the largest audience for the night (and probably for the week, football excluded.) CBS averaged a 3.3/9 in 18-49 and 15.6 million viewers, tying Fox in 18-49 for No.1 and winning outright in total viewers.

The two series, both freshman, that posted double-digit drops last night were ABC drama No Ordinary Family and Fox comedy Running Wilde. In its third week on the air, No Ordinary Family (2.3/6) was down 15%. Vs. last week’s fast nationals, it was down 12%, which is a more accurate comparison since the superhero family drama added … Read More »

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RATINGS RAT RACE: ‘Glee’ Leads Slew Of Declining Series But Still Tops Tuesday

Nellie Andreeva

Flat seems to be the new up this fall, with only two series last night, CBS’ The Good Wife and NBC’s Parenthood, able to maintain their ratings from last week while everyone else dropped.

With no Britney Spears, Fox’s Glee (4.5/13 in adults 18-49, 11 million viewers overall) suffered the biggest drop (24%) from last week’s record high with one of the show’s most dramatic and poignant episodes. Still, Glee was the highest-rated program of the night in the demo by a wide margin. Glee‘s lead-out, freshman comedy Raising Hope (2.6/7) also was down, by 16%, while Running Wilde (1.8/5) seems to be leveling off, down only a tenth from last week. Fox still won the night in 18-49 with a 3.9/9 but this time it barely edged CBS (3.2/9). Read More »

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RATINGS RAT RACE: Season Premieres Down For Returning NBC’s ‘Parenthood’ & CW’s ‘One Tree Hill’ & ‘Life Unexpected’

Nellie Andreeva

The trend of returning series debuting lower this season that started with CW’s America’s Next Top Model, Vampire Diaries, Gossip Girl, and 90210, continued last night with the season debuts of NBC’s Parenthood and the CW’s One Tree Hill and Life Unexpected. Parenthood (2.7 rating/8 share in adults 18-49, 7.7 million viewers overall) was down 13% in the demo from its heavily promoted midseason premiere. It was also down 29% from its America’s Got Talent lead-in. It still won the 10 PM by a large margin and logged its second largest audience ever. CW’s One Tree Hill (2.2 million, 1.3/5 in 18-34) was down 12% from last season’s premiere, Read More »

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The CW Announces Fall Premiere Dates

Nellie Andreeva

The CW today became the first broadcast network to announce premiere dates for its fall lineup. As usual, the CW will roll out the bulk of its schedule ahead of the traditional fall premiere week, starting on September 8 with the debut of new drama Hellcats.

cw logo 2On Wednesday, September 8, Cycle 15 of  AMERICA’S NEXT TOP MODEL (8:00-9:00 p.m.) kicks-off the 2010-2011 season, followed by the series premiere of new drama HELLCATS (9:00-10:00 p.m.).  HELLCATS is a drama about a young pre-law student (Aly Michalka) whose world is turned upside-down when she loses her scholarship and has to join the college’s competitive cheerleading squad. Ashley Tisdale also stars as a young woman who is totally committed to the cheerleading squad to realize her dreams.

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