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‘Saw 3D’ #1 For Halloween: Soft $24.2M

By NIKKI FINKE, Editor in Chief | Saturday October 30, 2010 @ 11:02pm PDTTags: Box Office, Hereafter, Jackass 3D, Lionsgate Saw VII, Movies, Paranormal Activity 2, Red, Saw 3D, Saw Franchise, The Social Network

SATURDAY PM: Sources are giving me these early North American grosses for Friday and Saturday and weekend and cume. Numbers which will be refined tonight and/or in the morning. Analysis coming:

1. Saw VII 3D (Lionsgate) NEW [2,808 Theaters]
Friday $10.7M, Saturday $7.9M, Weekend $24.2M)

A scary Halloween to one and all. You know what frightens me? More Saw pics. This is supposed to be the final chapter of the franchise that has made $763 million in global box office and $1+ billion in DVD sales. Just as the previous installment was supposed to be the last gasp. And so on. Granted 7 films in 7 years is unprecedented for a franchise, and the Guinness Book Of World Records presented a plaque at Comic-Connaming it the most successful horror series in history. But, please, let it die. This torture porn disgrace needs to end. Friday’s anemic number includes $1.7 million from Saw 3D‘s midnight screenings, which were Lionsgate’s largest even though unimpressive. At first the opening weekend take was pegged at $28M. But when the drop from Friday to Saturday was -25%, the opening weekend figure fell to $24.2M. That’s underwhelming because of 3D’s higher ticket prices (3D screens represented 93% of the total gross). The predicted total puts it only 5th among the seven 2D installments. 

I heard that Saw 3D was tracking solidly, especially in the important categories: young male/young female and Hispanics, while gaining traction in the African-American market. Produced in association with Twisted Pictures for a budget of under $20 million, Hollywood thought the pic could earn mid-$30sM even if Lionsgate tried to laughingly lower expectations to high teens. The filmmakers boasted their use of the SI-3D digital camera system, allowing the fast shooting/up-close style that is a Saw hallmark. On Thursday, the studio hosted a nationwide fan appreciation night offering a “Limited Edition” pair of 3D glasses that said “I Saw It First” for ticket buyers.

2. Paranormal Activity 2 (Paramount) Week 2 [3,239 Theaters]
Friday $5.8M, Saturday $7M, Weekend $17M (-58%), Cume $66.5M

Not a bad hold, considering this is a 2D pic. Also remember that Paranormal Activity 2‘s Friday figure from a week ago included over $6M midnight shows, ergo the steep drop.

3. Red (Summit) Week 3 [3,349 Theaters]
Friday $3.4M, Saturday $4.8M, Weekend $10.7M (-29%), Cume $58.8M

4. Jackass 3D (Paramount) Week 3 [3,139 Theaters]
Friday $3.1M, Saturday $3.4M, Weekend $8.5M,  Cume $101.7M

5. Hereafter (Warner Bros) Week 3 [2,424 Theaters]
Friday $2M, Saturday $2.8M, Weekend $6.4M (-47%), Cume $22.2M

6. Secretariat (Disney) Week 4 [3,108 Theaters]
Friday $1.5M, Saturday $2.2M, Weekend $5M, Cume $44.7M

7. The Social Network (Sony) Week 5 [2,767 Theaters]
Friday $1.5M, Saturday $2M, Weekend $4.7M, Cume $79.7M

8. Life As We Know It (Warner Bros) Week 4 [2,860 Theaters]
Friday $1.4M, Saturday $1.7M, Weekend $4.2M, Cume $43.7M

9. The Town (Warner Bros) Week 7 [1,608 Theaters]
Friday $620K, Saturday $900K, Weekend $2M, Cume $87.6M

10. Conviction (Fox Searchlight) Week 3 [565 Theaters]
Friday $550K, Saturday $875K, Weekend $1.9M, Cume $2.5M

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Comic-Con #9: The ‘Saw 3D’ Panel

By THE DEADLINE TEAM | Saturday July 24, 2010 @ 2:45pm PDTTags: Cary Elwes, Comic-Con, Comic-Con Convention, Horror, Lionsgate, Lionsgate Saw VII, Mark Burg, Oren Koules, Saw 3D

Luke Y Thompson is covering the Con for Deadline:

Lionsgate had their SAW VII event off-site –a cocktail party where drinks were named after the killer Jigsaw and the returning Dr. Gordon (Cary Elwes), and then footage in 3D was screened across the street. Producers Mark Burg and Oren Koules are introduced, alongside director Kevin Greutert and star Tobin Bell. They announce that this will be the final film in the series. (Really? Because I thought Part 3 was supposed to be. Guess that means if this does well, the next one will be a reboot/remake). And here’s the Editor In Chief of the Guinness Book of Records, back again, to present SAW with a plaque for “most successful horror franchise of all time”. He notes that SAW III holds the record for highest grossing Halloween-timed movie also. Read More »

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