SATURDAY PM: Sources are giving me these early North American grosses for Friday and Saturday and weekend and cume. Numbers which will be refined tonight and/or in the morning. Analysis coming:
1. Saw VII 3D (Lionsgate) NEW [2,808 Theaters]
Friday $10.7M, Saturday $7.9M, Weekend $24.2M)
A scary Halloween to one and all. You know what frightens me? More Saw pics. This is supposed to be the final chapter of the franchise that has made $763 million in global box office and $1+ billion in DVD sales. Just as the previous installment was supposed to be the last gasp. And so on. Granted 7 films in 7 years is unprecedented for a franchise, and the Guinness Book Of World Records presented a plaque at Comic-Connaming it the most successful horror series in history. But, please, let it die. This torture porn disgrace needs to end. Friday’s anemic number includes $1.7 million from Saw 3D‘s midnight screenings, which were Lionsgate’s largest even though unimpressive. At first the opening weekend take was pegged at $28M. But when the drop from Friday to Saturday was -25%, the opening weekend figure fell to $24.2M. That’s underwhelming because of 3D’s higher ticket prices (3D screens represented 93% of the total gross). The predicted total puts it only 5th among the seven 2D installments.
I heard that Saw 3D was tracking solidly, especially in the important categories: young male/young female and Hispanics, while gaining traction in the African-American market. Produced in association with Twisted Pictures for a budget of under $20 million, Hollywood thought …