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Lionsgate Throws Its $300M Media Buying For Movies To Summit’s Agency Mindshare

By | Tuesday February 19, 2013 @ 1:31pm PST

It’s never easy when two movie studios merge and only one media planning and buying agency will take over for both labels’ combined films and home entertainment. That’s what happened because Lionsgate took over Summit Entertainment and this September decided to cut costs. That merger took place almost a year ago but it’s taken all this time for them to conduct what was described to me as “a very exhaustive process” to choose agencies for movies like the upcoming Hunger Games 2. And now the winner is Mindshare, the global media network with nearly 6,000 people in 82 countries which had been handling Summit’s biz. (Mindshare is part of GroupM, which oversees the media investment management sector for WPP, which calls itself the world’s leading communications services group.) Loser is Initiative, which had been hiring Lionsgate’s biz. “There’s no loser. The company wins out,” a Lionsgate insider told me, trying to soften the blow. Because this change represents between $275 million to $300 million worth of business to the victor for Lionsgate/Summit’s 15 movies and home entertainment releases by Lionsgate, Summit, Roadside Attractions and Pantelion Films. Also losing is a third agency that was in the first round: Bill Konigsberg’s Horizon. I’m told that Lionsgate did an RFP (Request For Proposal) to all three agencies with Lionsgate’s and Summit’s marketing and finance teams involved led by the two studios’ SVPs … Read More »

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Top Commercials Helmer Bryan Buckley Returns To Features On ‘Men Are From Mars, Women Are From Venus’

By | Thursday June 21, 2012 @ 11:38am PDT
Mike Fleming

EXCLUSIVE: Bryan Buckley returns to features on the Reese Witherspoon vehicle Men Are From Mars, Women Are From Venus at Lionsgate Summit. The film is based on the John Gray self-help title, a guide to relationships and marriage that is the best selling non-fiction hardcover book of all-time (excepting the Bible and Koran) with over 7 million copies in circulation. Deborah Kaplan and Harry Elfont have written the script and Gail Berman and Lloyd Braun are set to produce with Andrew Mittman co-producing and Meredith Milton overseeing for Summit. Plan is to shoot the film in January.

While Buckley has stuck mostly to commercials, you’ve likely seen his work. Called “King of the Super Bowl,” he has directed over 40 spots for the annual NFL title game. In the process, he has won 37 Cannes Lions, and gotten 6 Emmy nominations. He’s directed everything from the recent Siri campaigns for the Apple iPhone to the American Express spots with Ellen DeGeneres and Conan O’Brien, and the baseball rivalry campaign with John Krasinski and Alec Baldwin. Latter campaign, which pits the Yankees loving Baldwin against the Red Sox loving Krasinski, was just added to the permanent connection at the Museum of Modern Art. Buckley most recently wrote and directed the film Asad, which was honored as Best Narrative Short at the Tribeca … Read More »

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Lionsgate-Summit’s Development Slate Tops NYT Bestseller Lists

Lionsgate and Summit, companies built on the novel adaptations of The Hunger Games and The Twilight Saga, are staying on their bookish paths. So much so that the combined entity has a hold on the latest New York Times bestseller lists that the company’s betting will turn into box office success down the line. Divergent, written by Veronica Roth, tops the Children’s Paperback books list this week. Lionsgate-Summit’s feature adaptation of the dystopian teen tale, with screenplay by Evan Daugherty, is in pre-production now with plans to start filming later this year. If that proves a hit at theaters, the company also holds rights to the twentysomething author’s sequel Insurgent, which currently sits No. 1 on the Children’s Chapter Books list. Read More »

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No ‘Twilight’ Reboot Planned By Lionsgate – Yet

Summit Entertainment just phoned me to publicly deny an Internet report that its parent company Lionsgate already is drawing up plans to remake the Twilight Saga by the 5th anniversary of the insanely successful movie and book series which began November 21, 2008. Summit Co-Chairman and now Lionsgate domestic movie czar Rob Friedman tells me: ”We are not remaking Twilight. We will happily support Stephanie Meyer if she decides to proceed in any way. But this will be the last one unless that should change.” What this statement means is simply that the studio will do whatever Twilight Saga author Stephenie Meyer wants. She has said in some interviews that she wouldn’t mind seeing a reboot — so an evantual remake isn’t out of the realm of possibility. But as of now none is on the drawing board. Summit has released four Twilight adaptations, with the fifth and final for now film Breaking Dawn Part 2 arriving in theaters on November 16th.

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