Back when Fox’s 24 first hit the scene in 2001, the DVR was barely a burgeoning technology for consumers and a very rarely used acronym. Today DVRs are one of the major factors in TV viewing and a big boost to the 24: Live Another Day limited event series. With the Live+7 numbers in for the May 5 premiere of the 12-episode run, Jack Bauer truly is back, to paraphrase Fox’s social media tagline. The 2-hour debut of 24: LAD rose 42% from its Live+Same Day result of 2.6/8 to a 3.7/11 among Adults 18-49. Telling of the power of digital afterlife and changing viewing patterns nowadays, that’s much better that the January 17, 2010 Season 8 premiere of 24 did in Live+7. That premiere saw an 18% rise to 4.6/11 from its Live+SD 3.9/10 result. Compared to other Fox drama debuts’ Live+7 results, 24:LAD‘s demo rise is almost perfectly between those of Sleepy Hollow and The Following. The former’s September 16, 2013 premiere went up 59% to 5.1/12 while the latter’s January 21, 2013 Season 1 opener which saw a 27% gain to 5.6/15. Now in its fourth week, 24: LAD wraps up its run on July 14.
The adults 18-49 viewership for the premiere of FX’s new drama series American Horror Story jumped 54% in Live+7 vs. Live+Same Day to 3.14 million, surpassing the 3 million viewer tally for The Shield to become FX’s highest-rated series premiere in the 18-49 demo. In adults 18-34, the series created by Ryan Murphy and Brad Falchuk rose 49% to 1.77 million, also the best for any FX series premiere. Additionally, in Live+3, Episode 3 of the horror drama (2.82 million in 18-49, 1.76 million in 18-34) is now tracking higher than the series premiere at the same point (2.78, 1.55 million). AHS continues tomorrow night with the first of a two-part Halloween episode guest starring Zachary Quinto.
The Live+7 ratings for premiere week were released today, and they confirm what we already know: that people are time-shifting their TV viewing more than ever. For instance, an unprecedented three programs added at least 4 million viewers between Live+Same Day and Live+7, led by ABC’s Modern Family, which added 4.7 million and 4.6 million viewers, respectively, to the tally of its two-episode season premiere. CBS’ Two And A Half Men followed with 4.1 million. Modern Family was the champ in net gain both in total viewers and adults 18-49 (a 2.4 demo rating lift), where it also was followed by Two And A Half Men (2.3). The CW’s Supernatural topped the chart of the shows with the largest percentage gain with 63%, followed by CW’s America’s Next Top Model (57%) and Fox’s Fringe (53%). NBC’s struggling Harry’s Law got a much needed boost, up 42% in the demo, while the 38% lift for NBC’s canceled The Playboy Club came too late. The CW, whose target demo is on average the most digitally savvy, dominated the top of the percentage-gain rankings with six of the top 10 shows. That translated into a big lift for the CW in the network standings for premiere week, doubling the closest network in percentage gains. Among the Big 4, CBS posted the largest net and percentage gain in both 18-49 and total viewers. Here are the network rankings as well as lists of the Top 10 Programs in adults 18-49/total viewer net increase and 18-49 percentage growth for premiere week:
Adults 18-49 (rating) Total Viewers (in 000)
L+SD L+7 %Gain L+SD L+7 %Gain
Fox 3.4 4.0 18% CBS 12,122 14,223 17%
CBS 3.1 3.8 23% ABC 9,871 11,383 15%
ABC 2.8 3.4 21% Fox 8,365 9,677 16%
NBC 2.6 3.0 15% NBC 7,495 8,419 12%
CW 0.7 1.0 43% CW 1,642 2,169 32%
Top 20 Series By Net Ratings Increase In 18-49
L+SD L+7 Net Gain % Gain
1 Modern Family SP ABC 6.2 8.6 2.4 39%
2 Modern Family ABC 6.0 8.3 2.3 38%
3 Two and a Half Men CBS 10.7 12.5 1.8 17%
4 Grey’s Anatomy ABC 4.1 5.8 1.7 41%
5 The Office NBC 3.9 5.4 1.5 38%
6 New Girl FOX 4.8 6.3 1.5 31%
The Live+7 numbers for the second week of the season came out, and they’re almost identical to those for premiere week, meaning that people established viewing habits and are sticking to them. Fringe, the second biggest gainer last week behind 90210, was No.1 this time, adding 45% to its Live+same delivery and rising to a 2.9 18-49 rating. Parenthood jumped 2 spots to No.2 with a 40.9% gain to a 3.1, while Gossip Girl slipped a notch to No.3 with a 40% boost to a 1.4. No change in the overall standings from Live+plus same day, with Glee remaining No.1 for the week with a Live+7 18-49 rating of a 6.9 for the Britney Spears episode, up 19%. Grey’s Anatomy (6.4, up 28%) was second with the biggest net gain, 1.4 rating, and Modern Family (6.2, up 26.5%) was third. Like it did in premiere week, Hawaii Five-0 (16.8 million) added the most viewers, 3.3 million, followed again by CBS’ The Mentalist (3.2 million) and Grey’s Anatomy (3.0 million).
Live+7 and C3 ratings for premiere week were released today, with most series posting double-digit increases when 7 days of DVR viewing was added to their original premiere week tally. In Live+Same day premiere week rating, no series cracked the 6 rating among adults 18-49. In Live+7, 4 series did that: ABC’s Grey’s Anatomy (6.8 rating, +25.9%), which surpassed Fox’s Glee (6.6, +17.9%) was the highest-rated program of premiere week among adults 18-49. ABC’s Modern Family (6.4, +25.5%) and CBS’ The Big Bang Theory (6.00, +22.4%) followed. On a percentage basis, CW’s 90210 (1.3) was the biggest gainer, up 44.4%, followed by Fox’s Fringe (3.1), up 40.9% and CW’s Gossip Girl (1.4), up 40%. Overall, returning series gained more than freshmen as viewers went primarily for old favorites when programming their DVRs.
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