The BBC has unveiled its title sequence and marketing campaign for the London 2012 Olympic Games. The one-minute animated trailer is a sneak for a full 2 minute 40 second version that will air for the first time on BBC One tonight. If you’re in the UK this summer, this is what you’ll see on broadcast coverage, computers, mobiles, tablets and connected TVs. Pete Candeland directed the trailer. Let the Games begin:
It’s far too late for David Beckham to become a big star in the United States. And now the news is out that he can’t even bend it for the British Olympic team. Granted, he’s been credited with helping London win the bid …
As the Summer Olympics draw near, Danny Boyle has unveiled more details of the opening ceremony for London 2012. In his role as artistic director for the opener that’s titled Isles Of Wonder, the British filmmaker said “The ceremony is an attempt to capture a picture of ourselves as a nation, where we have come from and where we want to be.”
For the Tempest-inspired gala, the whole of the Olympic Stadium’s field of play will be transformed into the rolling British countryside. The set will include meadows, fields and rivers, and feature picnicking families, folks playing sports on village greens and farmers tilling the soil. There will also be live animals grazing including 12 horses, 3 cows, 2 goats, 10 chickens, 10 ducks, 9 geese, 70 sheep, and 3 sheep dogs.