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Hot Promo: Olympics Opening Sequence

By | Tuesday July 3, 2012 @ 6:34am PDT

The BBC has unveiled its title sequence and marketing campaign for the London 2012 Olympic Games. The one-minute animated trailer is a sneak for a full 2 minute 40 second version that will air for the first time on BBC One tonight. If you’re in the UK this summer, this is what you’ll see on broadcast coverage, computers, mobiles, tablets and connected TVs. Pete Candeland directed the trailer. Let the Games begin:

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David Beckham Didn’t Make UK Olympic Team

By | Thursday June 28, 2012 @ 12:22pm PDT

It’s far too late for David Beckham to become a big star in the United States. And now the news is out that he can’t even bend it for the British Olympic team. Granted, he’s been credited with helping London win the bid to host the Summer Olympics this year. But on Wednesday, team manager Stuart Pearce reportedly alerted Beckham that he didn’t make the cut as one of the three older players on the UK Olympic soccer squad. (Pearce had the right to choose a trio of men over the age of 23). Beckham, who occasionally plays for the Los Angeles Galaxy pro team, might have been a big audience draw. Now the former captain of England’s national team out will sit on the sidelines. London 2012 chair Sebastien Coe said, “I will be talking to him about a Games time role.”

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London 2012: Danny Boyle’s Olympics Opener To Include 70 Live Sheep

By | Tuesday June 12, 2012 @ 7:45am PDT

As the Summer Olympics draw near, Danny Boyle has unveiled more details of the opening ceremony for London 2012. In his role as artistic director for the opener that’s titled Isles Of Wonder, the British filmmaker said “The ceremony is an attempt to capture a picture of ourselves as a nation, where we have come from and where we want to be.”

For the Tempest-inspired gala, the whole of the Olympic Stadium’s field of play will be transformed into the rolling British countryside. The set will include meadows, fields and rivers, and feature picnicking families, folks playing sports on village greens and farmers tilling the soil. There will also be live animals grazing including 12 horses, 3 cows, 2 goats, 10 chickens, 10 ducks, 9 geese, 70 sheep, and 3 sheep dogs.
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