The former Comcast SportsNet New England anchor’s Olympic debut this summer seems to have struck Gold. NBC Sports executive producer Sam Flood announced today that Carolyn Manno has inked a new multi-year agreement with NBC Sports Group. As part of the new agreement Manno, who was on-air for NBC at the XXX Summer Olympics this summer in London, will be taking on some new duties it was also announced today. She will be a reporter on NBC’s NFL overview show Football Night In America, a correspondent on action sports coverage like the Dew Tour and she’ll handle MLS and SportsDesk updates. Manno will also be joining the new NBC Sports Radio Network as well as getting back into Olympic mode to work on the network’s coverage of 2014 Sochi Olympic Winter Games.
Joe Utichi is Deadline’s London contributor:
UPDATE, 8:06 AM: The BBC says that the London 2012 Olympics have become the biggest national television event since current measuring systems began. The 51.9M Britons – or 90% of the nation – who tuned in to at least 15 minutes of coverage over the past two weeks outpaced the previous record holder, 2002′s World Cup soccer tournament, which drew 81% of the population. By futher comparison, Queen Elizabeth II’s recent Diamond Jubilee celebrations were watched by 69% of Brits and Prince William’s marriage to Kate Middleton in April 2011 was watched by 61%. Among the top viewing peaks during London 2012 were the Opening and Closing Ceremonies and gold wins by Usain Bolt, Mo Farah, Jess Ennis, Greg Rutherford and Sally Pearson.
PREVIOUS, 3:51 AM: The BBC just announced that Sunday night’s Olympics Closing Ceremony peaked at 26.3M at 9:35 PM UK time across BBC One, BBC HD (3D) and Red Button Olympics 1. The audience average on BBC One throughout the program from 9 PM-12:20 AM was 22.9M. This was an audience share of a gargantuan 80.7%. It was a record BBC audience figure for an Olympics Closing Ceremony. (Previous high was 1992′s Barcelona games with an average audience of 11M and 47% share.) Numbers never dropped below 20M.
Joe Utichi contributes to Deadline’s UK coverage.
Has The Hunger Games triggered Americans’ interest in archery? The bow-and-arrow sport is NBC’s No. 1 cable ratings winner, the network says, averaging 1.5M daytime viewers. NBC’s coverage of the London Olympics is breaking records and an upswing in interest in archery given the popularity of the film is serendipitous.
“Maybe it’s the Hunger Games phenomenon”, NBC research exec Alan Wurtzel said. He likened its popularity to the surprise interest in curling events of the Vancouver winter games two years ago. “The numbers for archery have been nothing less than huge.” Bigger, even, than numbers for basketball but individual Team USA games in that sport still perform better.
In The Hunger Games, Jennifer Lawrence’s Katniss Everdeen learned archery so she can provide for her starved family. It’s not impossible to believe that there’s a good amount of crossover interest from fans of the movie. In the wake of its release, sports shops all over the US reported a rise in sales of archery equipment, while ranges were said to be overflowing with teens. Lawrence was trained by five-time Team USA Olympic archer Khatuna Lorig, who scored the first perfect bullseye of her career at the London games, taking out a camera embedded in the board in the process.
Check Out @NBCDelayed And #NBCFail…
Ryan Lochte could cure cancer during a race & NBC would air it 6 hours later with the cure portion removed for a Seacrest interview #NBCFail
@NBC Delayed: BREAKING: Roman Emperor Theodosius bans Olympic Games, NBC delay to catch up shortly.
They broadcast the British Open golf live! But insanely beautiful swimming finals….nope! #NBCfail doesn’t think it’s worth the trouble.
@NBC Delayed: BREAKING: Orville and Wilbur Wright’s machine flies.
Good thing I just read the olympic swimming results…now I don’t have to give @nbc any ratings tonight. #NBCFail
@NBC Delayed: BREAKING: Muhammad Ali wins boxing Light Heavyweight gold medal in Rome
An Olympics without Ryan Seacrest is like a day without diarrhea. #NBCfail
@NBC Delayed: ON NBC NOW: Carl Lewis will, in likely his last Olympics, attempt to break the long jump world record and win gold
It’s far too late for David Beckham to become a big star in the United States. And now the news is out that he can’t even bend it for the British Olympic team. Granted, he’s been credited with helping London win the bid to host the Summer Olympics this year. But on Wednesday, team manager Stuart Pearce reportedly alerted Beckham that he didn’t make the cut as one of the three older players on the UK Olympic soccer squad. (Pearce had the right to choose a trio of men over the age of 23). Beckham, who occasionally plays for the Los Angeles Galaxy pro team, might have been a big audience draw. Now the former captain of England’s national team out will sit on the sidelines. London 2012 chair Sebastien Coe said, “I will be talking to him about a Games time role.”