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‘Lone Star’ Creator Rallies Support: ‘We’re Going To Have To Pull Off A Minor Miracle’

Nellie Andreeva

Ahead of next week’s second airing of new Fox drama series Lone Star, which got a temporary reprieve after its disastrous premiere ratings on Monday, the show’s young creator Kyle Killen this morning wrote this emotional plea for support on his blog.

You’re Invited To Our Stunning Upset

Do you like to root for the underdog? Because I’ve got an underdog of epic proportions for you. We’re talking long, long shot. Like a legless horse in the Kentucky Derby. A blind basketball team facing the 95 Bulls. If somehow Rudy and Rocky had a baby it still wouldn’t be as big an underdog as our little show… Lone Star.

You may have heard about last Monday night when several heavily sequined, dancing celebrity, conspiracy laden, bowling shirted nuclear bombs landed directly on our heads. When everyone who watched your show is a paid critic or someone you went to high school with, that’s less of a premiere than a slideshow.

But! BUT!

But here we are. Still alive. A little groundhog peeking out of a bomb crater to see if there’s six more weeks of nuclear winter or if, perhaps, something can grow in this hole. And that’s where you come in.

For us to survive we’re going to have to pull off a minor miracle. Statistically, new shows tend to lose viewers in their second week. We’re aiming to gain them. In fact, screw it, let’s just double our audience. The

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‘Lone Star’ Not Canceled By Fox… Yet

By | Wednesday September 22, 2010 @ 1:59pm PDT
Nellie Andreeva

Despite its disastrous premiere this week, the new Fox drama series Lone Star will air its second episode next Monday at 9 PM as planned. So don’t believe that Internet chatter to the contrary. That said, I hear the network is going to be looking very closely at whether the dismal numbers improve for the series that night. Otherwise, the show could have a short future. But Fox execs are shattered. They thought they got this one right.

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ANALYSIS: The Demise Of ‘Lone Star’ And The Longevity Of Veterans ‘Dancing’ & ‘Men’

By | Tuesday September 21, 2010 @ 3:04pm PDT
Nellie Andreeva

It was hyped more than a heavyweight championship match, and the broadcast networks’ first ratings face-off last night didn’t disappoint. There was no clear winner but there was a big flop, Fox’s new drama Lone Star, and, as we know, there is nothing Hollywood relishes more than a failure. Lone Star was given the strongest possible drama lead-in on Fox with House as well as the lion share of the network’s fall marketing dollars. It also received mostly glowing reviews. So how come it drew premiere numbers that wouldn’t even pass muster at a top cable network (4.1 million viewers and a 1.3/3 in adults 18-49)? It held on to less than a third of the House lead-in and bled profusely from the first to the second half-hour. Why did the pilot directed by Marc Webb bomb so badly?

Some attribute it to confusing marketing (“they never really explained what the show really was”) and soft pre-launch tracking (“tracking never suggested that there was huge interest in the show”). Others point to Lone Star‘s rural Texas setting, not exactly Fox’s bread-and-butter as the network’s shows traditionally do best in the large cities, and to its old-fashioned Southern soap feel and pace. Some also singled out the morally ambivalent hero at the center of the show that some viewers may have had problem sympathizing with. I personally can see Fox’s rationale putting Lone Star behind House, another show with a flawed character, … Read More »

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