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AFM: Image Acquires ‘Blair Witch’ Helmer’s Toronto Thriller ‘Lovely Molly’

Mike Fleming

EXCLUSIVE: Image Entertainment has acquired U.S. distribution rights to Lovely Molly, the thriller directed by Blair Witch Project co-director Eduardo Sanchez. The deal is high six figures and the plan is to release theatrically next spring. Lovely Molly made its debut in the Midnight Madness section of the 2011 Toronto Film Festival. Newcomer Gretchen Lodge plays the title character, a newlywed who returns to her long-abandoned family home and is hit with scary reminders of her nightmarish childhood that quickly color her new life. She descends into an evil that is part psychosis and part obsession. Haxan Films’ Robin Cowie and Gregg Hale produced with Amber Entertainment’s Jane Fleming and Mark Ordesky.

The deal comes as Content Film sells international territories at AFM. Image acquisitions VP Mark Ward called the film “a return and evolution to the genre that [Eduardo] created” with Blair Witch. “We look forward to partnering with Haxan and Amber to maximize the truly robust transmedia marketing campaign they’ve put together to make the film a huge success.” It’s the second significant AFM-timed deal for Image, which on Friday launched a distribution relationship with Alamo Drafthouse. Read More »

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Toronto: Content Acquires Foreign Territories On ‘Lovely Molly’

Mike Fleming

Content has acquired foreign rights on Lovely Molly, the genre film written and directed by Blair Witch Project‘s Eduardo Sanchez. A domestic distribution deal is coming. Lovely Molly made its debut in the Midnight Madness section of the Toronto Film Festival last month. The title character (Gretchen Lodge) is a newlywed who returns to her long abandoned family home and is hit with scary reminders of her nightmarish childhood that quickly color her new life. She snaps, basically, into a descent into an evil that is one part psychosis and another part possession. WME Global’s Graham Taylor and and BHDRL’s Stuart Rosenthal made the deal. The film’s produced by Robin Cowie, Gregg Hale, Jane Fleming, and Mark Ordesky. The intention is to employ the same kind of viral marketing that helped turned Blair Witch into such a big hit. “We were shocked by Gretchen Lodge’s extraordinary performance, it’s truly a sensational debut, in this powerfun and intense film from Eduardo Sanchez,” Content’s Jamie Carmichael said. “We’re delighted to be working with the Haxan and Amber teams on what promises to be a highly innovative and compelling campaign.” Content will sell the film at next week’s AFM. After the eye-opening $54 million opening weekend of Paranormal Activity 3, there should be a captive audience.

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Toronto Hot Trailer: ‘Lovely Molly’

By | Sunday September 11, 2011 @ 9:00pm PDT
Mike Fleming

Tonight marked the world premiere of Lovely Molly, the fright film helmed by Blair Witch Project co-director Eduardo Sanchez. When a newlywed returns to her long-abandoned family home, frightful reminders of a nightmarish childhood seep into her new life and she descends into evil that blurs the lines between psychosis and possession.

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