Add pay-as-you-go movie and TV service M-GO to the list of video streaming providers announcing at International CES their new ability to offer 4K programming to TV sets capable of handling the super-sharp picture quality. The DreamWorks Animation-Technicolor joint venture says it initially will provide 4K transmissions for about 100 movies and TV shows that will work on Samsung UHD TV sets beginning this spring. “We’ve taken our content and optimized it for the chip on the Samsung TV,” M-Go CEO John Batter tells me. No word yet on what titles will be included at first, or which studios will be represented. Productions not originally shot in 4K will be optimized “to enhance the visual crispness, color acuity and image depth for 4K television owners,” the company says. The 4K programming will come with a premium price, probably anywhere from $2 to $5 more than the equivalent versions in traditional HD. Last month Disney was the last of the major studios to provide content to M-GO.
Disney is the last major studio to cut a deal with the “pay as you go” joint venture between DreamWorks Animation and Technicolor. The agreement covers “a selection of films as they become available” from Walt Disney Pictures, Walt Disney Animation Studios, Disney-Pixar, Marvel Studios, and DreamWorks Studios. Titles immediately available include Iron Man 3, Marvel’s The Avengers, Monsters University, Disney’s Planes, Finding Nemo, and the Toy Story films. In addition to the Disney agreement, M-GO introduced its M-Go To Go service with an app that enables iPad users to download movies. The company already has an Android app and works on Web browsers. The agreements represent “our company’s latest proof point in delivering on M-GO’s mission to get people to the entertainment content they love as quickly and easily as possible on the devices they choose,” CEO John Batter says.