#1 ‘Gravity’ Defies Hanks With $200M Global: ‘Captain Phillips’ $26M Domestic For Tom’s Best In 5 Years, ‘Machete Kills’ Only $3.7M
SUNDAY 11 AM, 6TH UPDATE: Warner Bros‘ hit holdover Gravity had outstanding international holds in all key markets of 38 territories now in release, dropping only 27%. The cume now stands at $68M and the worldwide total at almost $200M. Upcoming are openings in Brazil, Korea, Mexico, France, Britain, Japan, and presumably China. Pic’s IMAX gross is the highest second weekend non‐holiday hold (‐21%) for a film opening over $55M, and the biggest second weekend non‐holiday hold (‐21%) for over 2,000 locations this year. It’s also now IMAX’S highest-grossing second weekend ever, besting previous records for films released in summer and holiday. This, even after 45 IMAX locations shifted to playing Sony Pictures’ Captain Phillips. This weekend wound up with very strong grosses for the Top 3 domestic movies - but not much left for the other pics through Columbus Day Monday. So total moviegoing looks like $120M, or -10% from last year.
Gravity expanded into 3,660 North American theaters and is still in such strong orbit that it’s running rings around other adult newcomers. After making $12.6M Friday and rising to $18.4M Saturday, the space drama finished with a $44.2M second weekend (-21% from a week ago). That’s a $123.4M cume through Sunday thanks to an 82% 3D ratio. ”It doesn’t get much better than that. The demise of 3D in the domestic marketplace was totally premature,” a Warner Bros exec tells me. ”Of all the people polled this week, over 6% had already seen Gravitytwice. Great legs and awards to follow.” Thanks to those repeat viewings and astounding VFX and great word-of-mouth, this Oscar-buzzed original thriller grossed IMAX domestic cume of $26.5M with a global cume $33.3M. Good thing IMAX reserved the entire month of October to play this film. Other markets still to open, include Japan, Mexico, the Middle East, and the UK. Pic also is on track for one of the year’s top second weekend sales on Fandango. (First is Iron Man 3.) According to Fandango and MovieTickets.com, Alfonso Cuaron’s space thriller starring Sandra Bullock and George Clooney accounted for 47%-48% of all online tickets sold from Thursday to Friday. Meanwhile, Gravity‘s global grosses could rocket near $175M in its first 10 days of release. Let’s not forget it was then Warner Bros Pictures chief Jeff Robinov who took this now Oscar-buzzed script out of turnaround at Universal after Cuaron and his reps asked for it back when David Linde left. (Despite this and other successes, Robinov was pushed out the door. Only in Hollywood, folks.)
Sony/Columbia Pictures’ real-life sea pirates saga Captain Phillips jumped +23% from Friday to Saturday. In solid 2nd place, this latest Tom Hanks starrer earned a rare ‘A’ CinemaScore from audiences and obviously helped word of mouth after opening in 3,020 theaters. Friday’s take was $8.5M, Saturday’s $10.4M, nearing a $26M first weekend. But who thought we’d see the day when the Captain Phillips poster wouldn’t even feature Hanks’ face? Now this is one of Hanks’ biggest live-action fllms in what has been a long list of recent flops at the box office. (His last hit was Sony’s 2009 Angels & Demons and debuted to $46.2M.) This Paul Greengrass directed PG-13 drama from a screenplay by Billy Ray is based on the book “A Captain’s Duty: Somali Pirates, Navy SEALS, And Dangerous Days at Sea” by the real-life captain Richard Phillips. It set sail with $600K from Thursday late shows and Friday midnights buoyed by strong reviews (94% fresh on Rotten Tomatoes). Producers included Dana Brunetti, Michael De Luca, and Scott Rudin. Fandango saw sales jump from 15% to 33% Thursday to Friday, prompting a Sony exec to predict: ”Plenty of juice left at the box office this weekend for Captain Phillips on the strength of fantastic notices.” Studio claims the film cost about $55M. Opening weekend demos for the film showed the audience was 52% male and 48% female. and 38% was under 35 while 62% over 35. Captain Phillips debuted at the New York Film Festival and Britain’s BFI London Film Festival to great acclaim – including a NYFF standing ovation during the gala premiere with Hanks and Greengrass and Phillips on the Red Carpet. Naturally, the media questioned the pic’s accuracy depicting that 2009 hijacking off the Somali coast. In fact a 3-year-old lawsuit is still going on questioning the ship’s owner for putting the crew in danger. (“The movie tells a highly fictionalized version of what actually happened,” one lawyer tells ABC News. So what else is new? Hollywood rarely gets true stories right.) This only matters if controversy obscures the awards buzz for a Best Picture Oscar nod or Hanks another Best Acting Oscar nomination 13 years after his last win. Marketing focused on adults who like to leave theaters thinking about a film’s issues.
EXCLUSIVE: ITN has dated its grindhouse indie Danny Trejo’s Vengeance to arrive on August 28, deliberately opening two weeks ahead of star Danny Trejo‘s other actioner, Robert Rodriguez’s Machete Kills. Filmmaker Gil Medina hasn’t made a ton of friends with his bold strategy of piggybacking off of P&A for the Open Road-released Machete sequel, which ITN hopes will boost interest in their rival Trejo pic. Unorthodox Medina’s gone directly to smaller exhibitors around the country offering highly desirable splits ranging from 50/50 to 80/20 in select markets. So far he’s struck deals or is in talks to book with chains including Cinemark, Carmike, Harkins, and Megaplex Theatres to run his film ahead of Machete Kills, whose distributor Open Road is owned by top chains AMC and Regal. “I’ve been told that these chains do not care to do any favors for Open Road,” Medina told me. Utah-based Megaplex Theatres even booked the bloody revenge pic, which was shot in-state, despite its relatively conservative market.
Overnight Productions today said it wants to cut ties with Robert Rodriguez’s Quick Draw Productions over the rights to Machete Kills. If successful, the court action could stop the release of the film – which Open Road acquired for distribution from Quick Draw last month. The complaint filed Tuesday (read it here), the producers of 2010’s Machete are seeking to terminate the April 2012 agreement in which they granted director/producer Rodriguez the rights to make another action movie about the rogue Mexican Federale. The rights would revert back to Rick Schwartz’s Overnight. The plaintiffs are seeking $2 million in damages
EXCLUSIVE: Production company ITN is pulling out all the stops to promote Danny Trejo‘s upcoming film Danny Trejo’s Vengeance. In addition to the indie company releasing this month a tablet game Danny Trejo’s Vengeance: Woz With A Coz featuring Apple co-founder Steve Wozniak to promote the movie, the plan is to use the eventual release date of Trejo’s Robert Rodriguez sequel Machete Kills as a sort of marketing partner. ITN is shopping Vengeance to rival exhibitors of Machete Kills‘ Open Road Films (a venture between big U.S. circuits AMC and Regal) at a discount, pitching them to open Vengeance three weeks before the eventual release date of Machete Kills. The idea is to draft on that pic’s marketing. We’re hearing the offer is to chains like Carmike and Cinemark for an 80-20 split — well beyond the usual 50-50 or 60-40 deals made for feature films.
If successful it would put two pics in the marketplace at once starring Trejo, the ex-con-turned-drug counselor who was discovered as a movie extra and now has 180-plus films to his credit. Vengeance stars the iconic tough guy as a retired undercover vice cop whose wife and daughter are murdered, and after a serving a jail sentence for a crime he didn’t commit he hits the streets bent on revenge. Medina, Trejo’s partner at ITN, directed. ITN is also in development on My Dog Zeus, Have You Considered?, and Jesus And Angelina: A Gangster Love Story.
BREAKING: Open Road Films has acquired U.S. distribution rights to Machete Kills, the Robert Rodriguez-directed sequel that brings back Danny Trejo as the blade-savvy former Mexican Federale. Michelle Rodriguez is back, and Sofia Vergara, Amber Heard, Charlie Sheen, Lady Gaga, Antonio Banderas, Jessica Alba, Demian Bichir, Alexa Vega, Vanessa Hudgens, Cuba Gooding Jr, William Sadler, Marko Zaror and Mel Gibson also star. Open Road CEO Tom Ortenberg sealed the deal. Kyle Ward wrote the script based on a story by Marcel Rodriguez and Rodríguez.
This is the second film in what is meant to be a trilogy. Trejo returns as an ex-Federale agent who is recruited by the U.S. president for a mission which would be impossible for any mortal man — he must take down a madman revolutionary and an eccentric billionaire arms dealer who has hatched a plan to spread war and anarchy across the planet. The last film was pure grindhouse, including something I’ve never seen before: Trejo slashed a bad guy in the gut, then unwound his intestines to use them as a rope ladder to crash through a window and land safely on the floor below. That’s a high bar, but here, he has Gibson playing the villain.