RATINGS RAT RACE: Macy’s July 4th Fireworks Fizzle Against 2013 ‘Spectacular’The Macy’s 4th Of July Fireworks Spectacular (1.1/6) wasn’t the only original programming on last night but the NBC special was the only one truly in the Independence Day holiday spirit. However, despite being given a pass by the weather on the East Coast, the 2-hour show hosted by America’s Got Talent’s Nick Cannon did not attract the audience of last year. Featuring performances from NYC and elsewhere by Miranda Lambert, Ariana Grande, Lionel Richie, Enrique Iglesias and the Zac Brown Band as well as lighting up the Manhattan skyline, the Fireworks Spectacular was down 27% among Adults 18-49 from last year’s show. In total viewers, last night’s show drew just 5.3 million compared to the 7.2 million of last year. Of course, July 4, 2013 fell on a Thursday not a Friday, where viewership is always lower so a drop was almost inevitable this year. We also might see adjustments to the live event when the final nationals come in early next week.

Having said that, while overall last night’s fireworks were a slide for NBC, there is a bright side in the sky and ratings for the network. The last time July 4th was on a Friday was back in 2008 when the fireworks were a 1-hour show from 9 – 10 PM. NBC didn’t extend the show to 2-hours until last year. Comparing hour to hour from last night to 6 years ago, the 2014 Fireworks Spectacular was actually up 18% among the key demo and 20% in … Read More »