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‘Madagascar 3′ Passes $500M Internationally, Soon To Become Biggest DWA Title Abroad

By | Wednesday October 31, 2012 @ 2:59pm PDT

Currently the highest-grossing DreamWorks Animation title of all time internationally is Shrek Forever After, which racked up $513.9M. With holidays in the UK, Germany, and other markets continuing to perform well with Madagascar 3: Europe’s Most Wanted, the title is well on its way to become the highest-grossing DreamWorks Animation title of all time internationally. Madagascar 3 crossed the $500 million overseas box office mark on Tuesday, bringing its international cume to $500.5M, which passed Kung Fu Panda 2 to become the 2nd highest-grossing DreamWorks Animation title of all time internationally.

Related: Jeffrey Katzenberg’s DreamWorks Animation Contract Extended Through 2017

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HOT WEEKEND! Both ‘Madagascar 3′ And ‘Prometheus’ On Fire For $59.6M/$49.5M

June 8-10 Weekend Actuals

1. Madagascar 3 (DreamWorks Anim/Paramount) NEW [4,258 Theaters] PG
Friday $20.7M, Saturday $22.6M, Sunday $17.1M, Weekend $60.3M

2. Prometheus (Fox) NEW [3,396 Theaters] R
Friday $21.5M, Saturday $16.0M, Sunday $13.6M, Weekend $51.1M

3. Snow White & The Huntsman (Universal) Week 2 [3,777 Theaters] PG13
Friday $7.5M, Saturday $8.9M, Sunday $6.7M Weekend $23.1M (-59%), Cume $98.5M

4. Men in Black 3 (Columbia/Sony) Week 3 [3,792 Theaters] PG13
Friday $4.3M, Saturday $5.6M, Sunday $3.9M, Weekend $13.9M (-51%), Cume $135.9M

5. The Avengers (Marvel/Disney) Week 6 [3,129 Theaters] PG13
Friday $3.3M, Saturday $4.5M, Sunday $3.4M Weekend $11.2M (-45%), Cume $572.3M

6. Best Exotic Marigold Hotel (Fox Searchlight) Week 6 [1,298 Theaters] PG13
Friday $940K, Saturday $1.4M, Sunday $938K Weekend $3.3M (-27%), Cume $31M

7. What To Expect When You’re Expecting (Lionsgate) Week 4 [2,087 Theaters] PG13
Friday $924K, Saturday $1.1M, Sunday $756K, Weekend $2.8M (-37%), Cume $35.8

8. Battleship (Universal) Week 4 [1,954 Theaters] PG13
Friday $694KK, Saturday $918K, Sunday $664K, Weekend $2.3M (-55%), Cume $59.8M

9. The Dictator (Paramount) Week 4 [1,651 Theaters] R
Friday $714K, Saturday $849K, Sunday $679K Weekend $2.2M (-52%), Cume $55.3M

10. Moonrise Kingdom (Focus) Week 3 [96 Theaters] PG13
Friday $466K, Saturday $637K, Sunday $456K Weekend $1.6M, Cume $3.7M

SUNDAY 1:30 AM, 5TH UPDATEAny worries about a Summer 2012 domestic box office slump are officially gone. Because overall moviegoing was a whopper weekend: $175M, or +32% from last year.  To Hollywood’s surprise, Prometheus (3,396 theaters) edged Madagascar 3: Europe’s Most Wanted (4,258 theaters) in a  dog fight for #1 on Friday. But the toon came back with a +8% kiddie bounce on Saturday to end its opening weekend with a fierce $59.6M.  By contrast, the scifi thriller plunged -22% from Friday to Saturday but still ended with a big $49.5M weekend result.

No one least of all Twentieth Century Fox expected its R-rated original playing in less theaters to outgross DreamWorks Animation‘s PG-rated family threequel on opening day. In fact Fox execs kept predicting no more than a $30M-$35M weekend result in a blatant attempt to lower expectations. But Prometheus in North America debuted to an overperforming $3.561M in midnight screenings at 1,368 locations, shooting its Friday gross to $21.4M. The tantalizing combination of Alien‘s Ridley Scott as director and Lost‘s Damon Lindelof as screenwriter, plus Fox’s Avatar-savvy teaser marketing that also kept Prometheus under wraps, really motivated moviegoers. But audiences only bestowed a so-so ‘B’ CinemaScore on Prometheus – because of huge plot holes big enough to drive Mack trucks through. And that did hurt word of mouth just as I predicted and drpped to $16.4M on Saturday. So the film should end the weekend closer to $49M than $50M. Which is stil a solid result for a film the studio claims cost only $125M because of UK tax credits and low CGI costs. (By the way, that ‘R’ rating was blamed on one really gross scene.)

Fox will update overseas numbers later this morning, but the actioner was on fire when it opened internationally a week earlier. Coming into Friday, Prometheus already had amassed $51M from territories that opened last weekend and posted strong opening day numbers out of Australia, Korea and Taiwan.

Audiences loved Madagascar 3 and gave it a straight ‘A’ CinemaScore as usual. And the toon distributed by Paramount took in $20.4M Friday and $22M Saturday to win the weekend with one of DreamWorks’ best results. Toon benefitted from pent-up demand because of the lack of family movies in the marketplace for some time. Madagascar 3: Europe’s Most Wanted also stampeded out of the gate with early box office results internationally Friday. Read More »

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Cannes: Few Hollywood Studios Marketing At Fest

The Cannes Film Festival is often called the second most mediatized event in the world, next to the Olympics. But you wouldn’t know it this year. Cannes kicks off Wednesday night but it’ll be a low-key affair for most of the major and minor Hollywood studios. Because it’s an expensive place to set up shop with talent and teams in tow. I’ve heard estimates that put the cost of a Cannes gala screening and fete from $1.5M to $3M. So the studios think they get more bang for the buck, which is why Universal staged a premiere in London Monday night for Snow White And The Huntsman, or Sony is holding several premieres in a host of territories for Men In Black III. The feeling is that, if talent is available to go to a specific market, a premiere there plus a press day will generate more publicity than a similar event would at the Cannes fest. Then there’s the concern that big movies can get buried in the Cannes cacophony. “It’s over in a day and the next day they’re on to the next thing,” a top studio exec says. Another explains, “There’s so much noise you can’t have a standalone moment.”

A few years back, if a big film’s release date fell anywhere from mid-May to mid-June, is was a safe bet it would pop up as a world premiere at the Palais. That’s changed. Sony Pictures Entertainment Chairman Amy Pascal was even in … Read More »

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Full Lists Of The 65th Cannes Film Festival Selection

Related: Wes Anderson’s ‘Moonrise Kingdom’ To Open Cannes

Below are the full lists of the Cannes Film Festival’s competition and Un Certain Regard titles as well as the special and midnight screenings and out-of-competition pics. Out of 1,779 sumitted films, 54 features ultimately made the cut. Last year there were 58, and Thierry Frémaux said he expects to add more movies in the coming weeks.

Moonrise Kingdom, dir: Wes Anderson
Rust & Bone, dir: Jacques Audiard
Holly Motors, dir: Léos Carax
Cosmopolis, dir: David Cronenberg
The Paperboy, dir: Lee Daniels
Killing Them Softly, dir: Andrew Dominik
Reality, dir: Matteo Garrone
Amour, dir: Michael Haneke
Lawless, dir: John Hillcoat
In Another Country, dir: Hong Sangsoo
Taste Of Money, dir: Im Sangsoo
Like Someone In Love, dir: Abbas Kiarostami
The Angel’s Share, dir: Ken Loach
Im Nebel, dir: Sergei Loznitsa
Beyond The Hills, dir: Cristian Mungiu
Baad El Mawkeaa, dir: Yousry Nasrallah
Mud, dir: Jeff Nichols
You Haven’t Seen Anything Yet, dir: Alain Resnais
Post Tenebras Lux, dir: Carlos Reygadas
On The Road, dir: Walter Salles
Paradis: Amour, dir: Ulrich Seidl
The Hunt, dir: Thomas Vinterberg
Thérèse Desqueyroux, dir: Claude Miller (closing film, out of competition)
Read More »

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Hot Trailer: ‘Madagascar 3′

By | Wednesday March 21, 2012 @ 6:19pm PDT

DreamWorks Animation and Paramount have put out a new trailer for Madagascar 3: Europe’s Most Wanted. The Noah Baumbach-scripted film returns Ben Stiller, Chris Rock, David Schwimmer, Jada Pinkett Smith and Sacha Baron Cohen for another round. The first two Madagascar films earned upward of $1.1 billion.

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