June 8-10 Weekend Actuals
1. Madagascar 3 (DreamWorks Anim/Paramount) NEW [4,258 Theaters] PG
Friday $20.7M, Saturday $22.6M, Sunday $17.1M, Weekend $60.3M
2. Prometheus (Fox) NEW [3,396 Theaters] R
Friday $21.5M, Saturday $16.0M, Sunday $13.6M, Weekend $51.1M
3. Snow White & The Huntsman (Universal) Week 2 [3,777 Theaters] PG13
Friday $7.5M, Saturday $8.9M, Sunday $6.7M Weekend $23.1M (-59%), Cume $98.5M
4. Men in Black 3 (Columbia/Sony) Week 3 [3,792 Theaters] PG13
Friday $4.3M, Saturday $5.6M, Sunday $3.9M, Weekend $13.9M (-51%), Cume $135.9M
5. The Avengers (Marvel/Disney) Week 6 [3,129 Theaters] PG13
Friday $3.3M, Saturday $4.5M, Sunday $3.4M Weekend $11.2M (-45%), Cume $572.3M
6. Best Exotic Marigold Hotel (Fox Searchlight) Week 6 [1,298 Theaters] PG13
Friday $940K, Saturday $1.4M, Sunday $938K Weekend $3.3M (-27%), Cume $31M
7. What To Expect When You’re Expecting (Lionsgate) Week 4 [2,087 Theaters] PG13
Friday $924K, Saturday $1.1M, Sunday $756K, Weekend $2.8M (-37%), Cume $35.8
8. Battleship (Universal) Week 4 [1,954 Theaters] PG13
Friday $694KK, Saturday $918K, Sunday $664K, Weekend $2.3M (-55%), Cume $59.8M
9. The Dictator (Paramount) Week 4 [1,651 Theaters] R
Friday $714K, Saturday $849K, Sunday $679K Weekend $2.2M (-52%), Cume $55.3M
10. Moonrise Kingdom (Focus) Week 3 [96 Theaters] PG13
Friday $466K, Saturday $637K, Sunday $456K Weekend $1.6M, Cume $3.7M
SUNDAY 1:30 AM, 5TH UPDATE: Any worries about a Summer 2012 domestic box office slump are officially gone. Because overall moviegoing was a whopper weekend: $175M, or +32% from last year. To Hollywood’s surprise, Prometheus (3,396 theaters) edged Madagascar 3: Europe’s Most Wanted (4,258 theaters) in a dog fight for #1 on Friday. But the toon came back with a +8% kiddie bounce on Saturday to end its opening weekend with a fierce $59.6M. By contrast, the scifi thriller plunged -22% from Friday to Saturday but still ended with a big $49.5M weekend result.
No one least of all Twentieth Century Fox expected its R-rated original playing in less theaters to outgross DreamWorks Animation‘s PG-rated
family threequel on opening day. In fact Fox execs kept predicting no more than a $30M-$35M weekend result in a blatant attempt to lower expectations. But Prometheus in North America debuted to an overperforming $3.561M in midnight screenings at 1,368 locations, shooting its Friday gross to $21.4M. The tantalizing combination of Alien‘s Ridley Scott as director and Lost‘s Damon Lindelof as screenwriter, plus Fox’s Avatar-savvy teaser marketing that also kept Prometheus under wraps, really motivated moviegoers. But audiences only bestowed a so-so ‘B’ CinemaScore on Prometheus – because of huge plot holes big enough to drive Mack trucks through. And that did hurt word of mouth just as I predicted and drpped to $16.4M on Saturday. So the film should end the weekend closer to $49M than $50M. Which is stil a solid result for a film the studio claims cost only $125M because of UK tax credits and low CGI costs. (By the way, that ‘R’ rating was blamed on one really gross scene.)
Fox will update overseas numbers later this morning, but the actioner was on fire when it opened internationally a week earlier. Coming into Friday, Prometheus already had amassed $51M from territories that opened last weekend and posted strong opening day numbers out of Australia, Korea and Taiwan.
Audiences loved Madagascar 3 and gave it a straight ‘A’ CinemaScore as usual. And the toon distributed by Paramount took in $20.4M Friday and $22M Saturday to win the weekend with one of DreamWorks’ best results. Toon benefitted from pent-up demand because of the lack of family movies in the marketplace for some time. Madagascar 3: Europe’s Most Wanted also stampeded out of the gate with early box office results internationally Friday. Read More »