Relativity Media‘s Ryan Kavanaugh has aligned with e-sports enterprise Major League Gaming and joined its board of directors. I am not sure where all this sports e-stuff is going, but it certainly bolsters Kavanaugh’s credentials if, for instance, he was vying to become commissioner of your fantasy football league. Actually, Relativity Sports has become one of Kavanaugh’s biggest business, repping over 300 athletes and growing. This alliance, he hopes, will allow him to marry his sports and content creation businesses.
Relativity and Major League Gaming (MLG), the global leader in eSports, today announced a strategic content and marketing partnership across sports management, television, film and digital media. In addition, Ryan Kavanaugh, CEO of Relativity, has joined the MLG Board of Directors, working with the MLG executive team to further the company’s position as a mainstream media property and breakout sport of the future.
The collaboration will accelerate MLG’s growth, drive appointment viewing and further strengthen Relativity’s presence in the gaming space through MLG’s deep engagement with the elusive young male audience. The two companies will work together in a variety of ways including: