UPDATE, 4:29 PM: Elias Plishner is now officially Sony Pictures’ EVP Worldwide Digital Marketing. We hear talks moved a lot faster than anticipated and were wrapped yesterday.
PREVIOUSLY, Oct 11 PM: EXCLUSIVE: Elias Plishner is in negotiations to take on the title of EVP Worldwide Digital Marketing at Sony Pictures. We’re hearing that the talks could take awhile, but when the deal makes it would fill the hole left when Dwight Caines was elevated from that post to head of marketing at the studio following the surprise departure last month of Marc Weinstock. Plishner, currently carries the SVP title and would report to his former digital boss Caines. In the new role, he would be tasked with leading the strategic planning and creative direction on the studio’s online campaigns. In the same position Caines worked on more than 200 campaigns for films like Spider-Man and The Da Vinci Code franchises, Casino Royale, the Underworld and Resident Evil franchises and District 9. The marketing shakeup comes after Sony had a rough summer with films After Earth, Elysium, The Smurfs 2, and White House Down.
EXCLUSIVE: One day after the surprise exit of Marc Weinstock as head of marketing at Sony Pictures, the studio has offered Dwight Caines the job of head of domestic marketing. He’s expected to take the post before the week is out. Weinstock headed both domestic and foreign, and I am hearing that Amy Pascal and Michael Lynton will likely have Nigel Clark step up in that post. He worked under Weinstock.
Related: Marc Weinstock Is Out In Sony Marketing Shake-Up
Deadline was first to report yesterday that the job would likely be offered to Caines, who is president of Worldwide Digital Marketing for the studio, where he oversees all of the global media spending and strategies to promote digital marketing efforts. He has worked on over 200 digital marketing campaigns for films that include the Spider-Man and The Da Vinci Code franchises, Casino Royale, the Underworld and Resident Evil franchises and District 9.
He came to Sony in 1997 from JP Morgan Chase, where he was part of the team that developed the company’s online banking business. He came to Sony as director, Market Research and has climbed the ladder. Sony likes to promote from within, and it has been known that Caines was well regarded internally and that this opportunity might come his way at some point. Actually, heir apparent was the description I’d heard. Read More »
BREAKING: Marc Weinstock is out as president of worldwide marketing at Sony Pictures, and I’m hearing that Dwight Caines is the odds-on favorite to replace him. Caines has strategized Sony’s online marketing activities on its films and … Read More »
Sony‘s indefatigable top PR guy Steve Elzer will be leaving the studio in December after a 12-year run. It has to do with a consolidation of the department and the recent hiring of Charlie Sipkins. Elzer will … Read More »