Marc Weinstock had been president of worldwide theatrical marketing at Sony Pictures until late September, when he was ousted as part of what became a seismic shake-up at that studio. Those moves included the exits of corporate PR chief Steve Elzer and home entertainment chief David Bishop and the addition of former New Line president-turned-Fifty Shades Of Grey producer Michael De Luca. Weinstock’s new gig at Fox helps put a bow on the studio’s own new exec structure; in mid-October, Oren Aviv left as Chief Movie Marketing Officer, replaced by Fox international guys Paul Hanneman and Tomas Jegeus, who became co-presidents of Worldwide Theatrical Marketing & Distribution as marketing was combined into a worldwide division. Chief Creative Officer Tony Sella soon followed Aviv out the door. Weinstock, whose new deal we’re hearing came together pretty fast, will report to Jegeus and Hanneman as part of that plan, with Jegeus and Hanneman overseeing the overseas side of the business. Here’s Fox’s release:
LOS ANGELES (January 7, 2014) __ Twentieth Century Fox Film (Fox) has hired Marc Weinstock as President of Domestic Theatrical Marketing, reporting to co-Presidents of Worldwide Theatrical Marketing & Distribution, Paul Hanneman and Tomas Jegeus. Weinstock, who joins Fox on January 13, will oversee all domestic marketing functions for the studio.
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UPDATE, 4:29 PM: Elias Plishner is now officially Sony Pictures’ EVP Worldwide Digital Marketing. We hear talks moved a lot faster than anticipated and were wrapped yesterday.
PREVIOUSLY, Oct 11 PM: EXCLUSIVE: Elias Plishner is in negotiations to take on the title of EVP Worldwide Digital Marketing at Sony Pictures. We’re hearing that the talks could take awhile, but when the deal makes it would fill the hole left when Dwight Caines was elevated from that post to head of marketing at the studio following the surprise departure last month of Marc Weinstock. Plishner, currently carries the SVP title and would report to his former digital boss Caines. In the new role, he would be tasked with leading the strategic planning and creative direction on the studio’s online campaigns. In the same position Caines worked on more than 200 campaigns for films like Spider-Man and The Da Vinci Code franchises, Casino Royale, the Underworld and Resident Evil franchises and District 9. The marketing shakeup comes after Sony had a rough summer with films After Earth, Elysium, The Smurfs 2, and White House Down.
EXCLUSIVE: One day after the surprise exit of Marc Weinstock as head of marketing at Sony Pictures, the studio has offered Dwight Caines the job of head of domestic marketing. He’s expected to take the post before the week is out. Weinstock headed both domestic and foreign, and I am hearing that Amy Pascal and Michael Lynton will likely have Nigel Clark step up in that post. He worked under Weinstock.
Related: Marc Weinstock Is Out In Sony Marketing Shake-Up
Deadline was first to report yesterday that the job would likely be offered to Caines, who is president of Worldwide Digital Marketing for the studio, where he oversees all of the global media spending and strategies to promote digital marketing efforts. He has worked on over 200 digital marketing campaigns for films that include the Spider-Man and The Da Vinci Code franchises, Casino Royale, the Underworld and Resident Evil franchises and District 9.
He came to Sony in 1997 from JP Morgan Chase, where he was part of the team that developed the company’s online banking business. He came to Sony as director, Market Research and has climbed the ladder. Sony likes to promote from within, and it has been known that Caines was well regarded internally and that this opportunity might come his way at some point. Actually, heir apparent was the description I’d heard. Read More »
BREAKING: Marc Weinstock is out as president of worldwide marketing at Sony Pictures, and I’m hearing that Dwight Caines is the odds-on favorite to replace him. Caines has strategized Sony’s online marketing activities on its films and has been considered an heir apparent. I’m told that Weinstock could stay in the Sony fold; he might end up in a high position alongside Clint Culpepper at Screen Gems, where he had done marketing until he moved up in the Sony ranks. Sony insiders confirmed Weinstock is out but said nothing else has been sealed.
This is the second such move that has happened at Sony, after movie PR guy Steve Elzer lost his post. All of this comes after Sony Pictures had a rough summer with the films After Earth, Elysium, The Smurfs 2, White House Down. It was a rough enough summer that shareholder Daniel Loeb lambasted Sony management and was, in turn, zinged by George Clooney as not understanding the ebb and flow of film business hits and misses. The Weinstock situation is a surprise because he is a highly regarded marketing executive, one of those guys who can sell ice to eskimos. He has been hands-on in Sony and Screen Gems releases. Looks like another fall guy for a bad run. The first casualty is often the marketing guy.
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Sony‘s indefatigable top PR guy Steve Elzer will be leaving the studio in December after a 12-year run. It has to do with a consolidation of the department and the recent hiring of Charlie Sipkins. Elzer will stay to assist Marc Weinstock and Sipkins in the transition, and then he will look for another job. Elzer spent eight years at New Line, during the craziest times when that company soared and gave the majors a run for their money.
Like every journalist who exists in this showbiz bubble, i have butted heads with Elzer on occasion, but he has been one of the longest-running acts in a high stress business because he is unfailingly honest and principled. He’s also an easy guy to root for. Particularly when he went through a cancer scare over the past two years. He beat it, his health is fine now, and his hair has grown back. And watching Elzer’s enthusiasm as he worked the craps tables in Las Vegas during those ShoWest fests from my days at Daily Variety, now that was a sight to behold. It was a little like watching Fred Flintstone when he gambled in that 60s cartoon. Steve will find another job right quick, I bet.