Harvey Weinstein sat down for a Q&A at MIPCOM today, making his first official appearance at the TV market. The Weinstein Company co-chairman outlined plans for new annual live TV event show Michael Flatley’s World Dance Awards. As I reported earlier today, Flatley was indeed the surprise guest during Weinstein’s session, but he didn’t do any tap steps.
Related: Weinstein Co. To Produce Michael Flatley Dance Awards Show
Weinstein said the show would be performance-oriented and that he’d call on his stable of celebrity pals from around the world to line the red carpet. “If this show has a cousin, it’s the Grammys,” he said. Making his pitch to buyers, Weinstein added, “We want to make it an event so it’s a game-changer for all the networks that buy the show and a ratings blockbuster that the people who get in early will have year after year.” The show does not yet have a network, but Weinstein is looking to find a hole in the awards calendar where it can stand on its own. “Maybe in April or May before Cannes,” he said. Flatley called the show a “dream come true” and commented, “We owe this to the millions and millions of kids around the world that dance… They give their everything and I can’t understand why there’s no awards.” About 8-10 prizes will be handed out including for best dance in a film, on TV and in video, as well as a best dancer in the world prize. Flatley said he would choreograph the opening ceremony.



