ReelzChannel has picked up Marie!, Marie Osmond‘s Hallmark Channel talk show. Reelz will begin airing 80 of the 150 produced episodes on the show on January 6 at 10 AM with an option to buy more episodes. Additionally, Marie! producer Associated Television International continues to explore a potential syndication sale for the program.
UPDATE, 4:15 PM: Hallmark Channel has released a statement confirming that it isn’t picking up a second season of Marie, saying the network is focusing on “quintessential lifestyle service shows that inform and entertain our viewers with how to, tips and ideas for living their best lives” during daytime rather than the syndie talk shows Marie currently competes with. The statement follows the original break.
PREVIOUS EXCLUSIVE, 3:11 PM: Marie Osmond’s daily talk show will not return to Hallmark Channel for a second season. Instead, we’ve learned that Associated Television International, the company behind Marie, will be taking it out for a syndication launch in fall 2014. We hear talks with station groups are already underway, and that the plan had always been to make the show available to other outlets as part of a broader multi-platform strategy. Marie, which marked Osmond’s return to daytime television, premiered on Hallmark last fall when it replaced The Martha Stewart Show. Osmond recently has drawn attention for her stint as guest host on CBS’ The Talk.
Here’s the release:
The owner of the Hallmark Channel says that its original movies are still working — and advertisers like the network’s daytime programming plans which include a two-hour daily show Home And Family and Marie Osmond’s Marie. Crown generated net income of $13.5M, – 38% vs the period last year, on revenues of $86.7M, +13.9%. Much of the decline in earnings is due to interest and tax expenses, partly due to its debt restructuring. For common stockholders, earnings per share increased a penny to four cents. The company is thinly traded and not closely followed by analysts. Crown says that ad sales were up 15% in Q2 to $66.5M, which it attributes to the growth in its audience. Subscriber fees from pay TV providers were up 10% to $19.9M. Crown says that that advertiser CPMs for Home And Family — which will feature former Entertainment Tonight host Mark Steines and TV personality Paige Davis — were as much as 100% better than what Hallmark had been collecting for its off-network daytime shows. It also says that Marie is attracting first-time advertisers including KitchenAir, Electrolux, Visa, and General Motors. “During second quarter, the casting developments for Hallmark Channel were significant,” says Crown Media Family Networks CEO Bill Abbott. Although Crown shares closed yesterday at a modest $1.73, the price is up nearly 43% in 2012, recovering somewhat from a steep decline in 2011.
Hallmark Channel Confirms Marie Osmond Show, Sets First Primetime Series Projects, Picks Up Off-Net Rights To ‘The Middle’
Hallmark Channel made a slew of announcements today in conjunction with its upfront:
– The network officially announced a new daily daytime talk show hosted by Marie Osmond, which is slated to replace the departing Martha Stewart Show. Titled Marie!, the one-hour afternoon talker will start production shortly for a Q4 premiere. Associated Television International is producing. Additionally, Hallmark announced another new daytime series, Home & Family, which also will launch in Q4. Created by Woody Fraser, it has received an order for 220 two-hour shows over 44 weeks.
With The Martha Stewart Show coming to an end after Hallmark Channel opted not to renew it, the channel is in negotiations for a new daily daytime talk show, this time hosted by Marie Osmond. A rep for Hallmark confirmed that the channel is in discussions with Osmond, declining further comment. The deal is expected to be closed shortly. The Marie Osmond show is targeted for a fall launch. It is unclear whether if it will be a direct replacement for The Martha Stewart Show, which airs as part of a Martha Stewart Living Omnimedia daytime programming block on Hallmark.