The CW is adding five new drama series for 50 extra original hours to its 2012-13 primetime schedule. The network has always tried to avoid the mayhem of broadcast premiere week in late September, but that has mostly included premiering shows earlier, something that contributed to the network’s woes of having to air long stretches of repeats during the season. This time, in what network president Mark Pedowitz calls a “transformative season” for the CW, the network will “strategically” roll out its fall lineup in early October. It hopes to keep the lights on until then with the CW’s first-ever summer schedule featuring a slew of originals.
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The CW is introducing three of its five new dramas – Arrow, Beauty And The Beast and Emily Owens, MD (formerly First Cut) — in the fall. The other two – Cult, which always was envisioned to have cable-type shorter seasons, and The Carrie Diaries — are joining in midseason.
The CW is making a lot of scheduling moves. After two seasons on Friday, most recently pitted against similarly male-skewing sci-fi-tinged Fringe and Grimm, Supernatural is moving to Wednesday paired with new drama Arrow. Supernatural has performed best when airing behind the Smallville, so putting it behind another series based on a DC character seems promising for the sci-fi veteran, which has not had a suitable, male-appeal companion since the departure of Smallville.
After eight seasons on Wednesday going back to its days on UPN, veteran reality series America’s Next Top Model is moving to Friday. That also appears logical given the franchise’s ratings erosion this season. Top Model is paired with Nikita, which is getting the lead-in support it was lacking this season.
Reuniting on Mondays are 90210 and Gossip Girl in its final 11-season season. It will be succeed in midseason by The Carrie Diaries. Hart Of Dixie, which launched behind Gossip Girl this season, is taking over 90210‘s Tuesday 8 PM anchor position, paired with another medical drama with a female lead, newbie Emily Owens, MD.
Related: ‘Beauty And The Beast’ Eyes CW’s Post-’Vampire Diaries’ Slot
Flagship drama The Vampire Diaries is being used as a launching pad for another series about an unconventional love story, Beauty And the Beast, a reboot of the 1980s series.
THE CW’s 2012-2013 PRIMETIME SCHEDULE
8:00-9:00 PM 90210 (New Night)
9:00-10:00 PM GOSSIP GIRL (New Time)
THE CARRIE DIARIES premieres January, 2013
8:00-9:00 PM HART OF DIXIE (New Night)
9:00-10:00 PM EMILY OWENS, M.D. (New Series)
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