Hollywood Marketing Firm Cimarron Group Shuttering After Three Decades & Failed Restructuring

By | Tuesday August 13, 2013 @ 12:14pm PDT

EXCLUSIVE: After a last-ditch attempt at restructuring that was ongoing as recently as last week, longtime Hollywood marketing and branding agency The Cimarron Group is closing its doors altogether. This just in from … Read More »

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DVR Owners Don’t Zap TV Ads For Upcoming Movies: Study

TV advertisers become depressed when the conversation turns to DVRs, which give viewers the power to record shows and then speed through the commercials. But movie theaters and studios have less to fear than just about everyone else according to a new online survey of 1,500 moviegoers by Worldwide Motion Picture Group. Read More »

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Industry Marketing Veterans Form New BOND Agency

By | Thursday November 15, 2012 @ 5:23pm PST

Patrick Dillon, Seth Phillips Althoff, Brian Setzer, Peter Stark and Luke Silver-Greenberg have created BOND, a new entertainment-marketing agency. “We look to maintain all our current relationships and hope to work with every major studio,” said … Read More »

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Cimarron Group Promotes Damon Wolf To Chief Creative Officer

By | Tuesday April 24, 2012 @ 1:00pm PDT

Damon Wolf had been president of the Cimarron Group, a marketing agency with roots in movie trailers but that now offers a full range of marketing and brand services and has expanded internationally in recent years. In … Read More »

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Dave Wong Appointed EVP At Hispanic Marketing Firm Arenas

By | Monday April 23, 2012 @ 7:32pm PDT

Dave Wong, who has had a 19-year career in film and TV, will oversee all current marketing efforts for Arenas, which bills itself as the leading Latino film marketing company. Specifically, Wong’s mandate encompasses publicity, promotions, media and … Read More »

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EVP Jim Vescera Departs In NBC Marketing Department Downsizing

By | Friday February 10, 2012 @ 11:52am PST
Nellie Andreeva

NBC’s new marketing president Len Fogge, who joined the network from Showtime last summer, is reorganizing the network’s marketing department, with fewer than 10 of the department’s 150 employees getting laid off today. The highest ranking among them is … Read More »

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Who Didn’t Make ‘List’ For Disney Marketing

By | Friday January 13, 2012 @ 8:16am PST

UPDATE: I can tell you that Bob Harper did NOT win the job.

As everyone waits for the announcement of Walt Disney Studios’ new chief of worldwide marketing today, this “list” is making the rounds of the marketing blogosphere. Some of these names are hysterical:

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Pamela Levine Joins HBO As Head Of Marketing

By | Monday October 31, 2011 @ 10:08am PDT
Nellie Andreeva

HBO is expected to make the announcement shortly. Pam Levine, a 16-year veteran of 20th Century Fox, was longtime co-president of marketing at Fox Filmed Entertainment before stepping down in December. At HBO, she will replace Courteney Monroe, who exited last month. This is the second major hire of a feature executive at HBO following the August appointment of Michael Ellenberg as head of drama. UPDATE: Here is HBO’s release:

Pamela Levine will join HBO as Executive Vice President of Marketing announced Eric Kessler, Co-President, HBO, to whom she will report. Levine will be responsible for overseeing advertising campaigns for all programming, providing strategic marketing direction for HBO and Cinemax as well as guiding digital platforms and retail marketing efforts for the company.  She will start in her new position on November 15 working out of HBO’s headquarters based in New York. “We use event marketing strategies often employed in the theatrical arena to launch most of our series so Pam’s background makes her an ideal choice for this position,” said Kessler.

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Universal Ups Josh Goldstine To President Of Marketing

By | Wednesday August 3, 2011 @ 10:28am PDT
Mike Fleming

UNIVERSAL CITY, CA, August 3, 2011—Tenured marketing executive Josh Goldstine has officially joined Universal Pictures as the studio’s President of Marketing, it was announced today. In this role, Goldstine will oversee and orchestrate all aspects of Universal’s domestic feature film marketing activities including creative advertising, media, publicity, promotion, digital marketing, home entertainment marketing and administration. He will report to Universal Pictures’ Chairman, Adam Fogelson, and work closely with its Co-President of Marketing, Michael Moses. Goldstine fills the position that was formerly held by Eddie Egan, who has transitioned to President of Marketing, Illumination Entertainment, and Executive Vice President, Universal Pictures.

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Marketing Executive Alan Daniels Returns To Sony Television As SVP

By | Tuesday August 2, 2011 @ 2:59pm PDT
Nellie Andreeva

EXCLUSIVE: Veteran marketing executive Alan Daniels is embarking on his third stint at Sony Pictures TV. I hear Daniels has rejoined the studio as SVP, Sales Planning, U.S. Distribution, coordinating all marketing on the distribution side. In an interesting twist, I hear the newly created position reports to Sony TV’s … Read More »

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Courtesy of the 20th Century Fox marketing campaign for Rise Of The Planet Of The Apes which opens August 5th:

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BET Taps Ex-Turner Exec As EVP Marketing

By | Tuesday June 21, 2011 @ 9:59am PDT

Vicky Free, who most recently led strategic marketing efforts at Turner Broadcasting System, has been named EVP Marketing at BET Networks, where she will oversee the strategy for BET, BET.com, BET Mobile and Centric. She will report directly to BET … Read More »

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IMAX Taps Marc De Grandpre For Top Marketing Post

By | Thursday May 26, 2011 @ 10:18am PDT

Marc de Grandpre has been named Chief Marketing Officer at IMAX Corp., where he will oversee the big-screen exhibitor’s global brand and marketing initiatives. Most recently the chief marketer for Qualcomm’s mobile commerce brand Firethorn, de Grandpre has spent the … Read More »

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2ND UPDATE: Universal Going To Sony’s Josh Goldstine To Fill Top Marketing Post

2ND UPDATE: Gee, if I were Amy Pascal and Michael Lynton, I wouldn’t let him go. But Sony Pictures’ Josh Goldstine has less than three months left on his contract. This … Read More »

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Universal Marketing Head Eddie Egan Moving To Top Illumination Post

By | Wednesday May 25, 2011 @ 4:30pm PDT
Mike Fleming

UPDATE: Well, that didn’t take long. Universal has confirmed Egan’s move. Here’s the release, below Deadline’s original break of the story.

EXCLUSIVE: I’m hearing that Universal marketing president Eddie Egan will be moving over to a top post at Chris Meledandri’s Illumination Entertainment. I hear he will transition slowly, straddling both jobs for a limited time. It’s the latest growth move for Illumination, the Universal-based family film company, which is 2-for-2 on movies with Despicable Me and Hop. Despicable Me, Meledandri’s first release through Universal, is also spawning a theme park attraction. Developing…

UNIVERSAL CITY, CA, May 25, 2011 – After leading the domestic marketing of back-to-back breakaway hits for Universal Pictures in Fast Five and Bridesmaids, President of Marketing Eddie Egan has chosen to take on a new position as head of marketing for Illumination Entertainment. As Egan assumes the title and duties of Illumination’s President of Marketing, he will also continue to serve as a senior executive at his home studio as Executive Vice President for Universal Pictures, where he has spent 17 years and served for the last three and a half years as its domestic marketing chief. The announcement was made jointly today by Adam Fogelson, Chairman of Universal Pictures and Chris Meledandri, founder of Illumination.

In his newly created position at Illumination, Egan will oversee every aspect of marketing for the company’s slate, working closely with his new team at Illumination and his long-time colleagues at Universal. Illumination is planning to accelerate their output with Universal to two films a year starting in 2013.

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Legendary Entertainment Names Joel Chiodi EVP Of Branding & Social Marketing

By | Monday May 23, 2011 @ 12:25pm PDT

Burbank, CA – May 23, 2011 – Legendary Entertainment has appointed Joel Chiodi as Executive Vice President, Branding and Social Marketing it was announced today by Legendary’s Chairman and CEO, Thomas Tull. In this newly created role reporting to

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20th Century Fox Taps Ira Rubenstein As Exec Veep Of Digital Marketing

By | Thursday May 19, 2011 @ 5:26pm PDT

Former Marvel Entertainment executive Ira Rubenstein has been appointed EVP Digital Marketing at 20th Century Fox, charged with overseeing all digital activities for the domestic marketing group. The announcement was made by Chief Marketing Officer Oren Aviv and Chief Creative Officer Tony Sella, to whom Rubenstein will report. Rubenstein led … Read More »

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CW Top Marketing Job Still Wide Open

By | Saturday May 14, 2011 @ 2:41pm PDT
Nellie Andreeva

Veteran TV marketing executives Bob Bibb and Lew Goldstein will not be succeeding the CW’s marketing chief Rick Haskins who will be leaving the network in August. Despite a published report that Bibb and Godstein, who helped launch Fox and the WB, have been tapped to replace Haskins, … Read More »

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Rebecca Kearey Upped To EVP Marketing & Distribution At Fox Searchlight International

By | Tuesday May 10, 2011 @ 12:20pm PDT

Rebecca Kearey has been promoted to EVP International Marketing and Distribution at Fox Searchlight International. She will continue to oversee international marketing and distribution for Fox Searchlight Pictures and recently took on the same duties at Fox International Productions. … Read More »

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