EXCLUSIVE: After a last-ditch attempt at restructuring that was ongoing as recently as last week, longtime Hollywood marketing and branding agency The Cimarron Group is closing its doors altogether. This just in from Cimarron CEO Bob Farina: “It is with much regret that I announce the closing of Cimarron Group. I want to thank the incredible executive team and staff that has served this agency with their creativity and dedication. Over the past thirty-three years, our clients have meant everything to us and we appreciate all of them beyond measure.” Sources tell me contractors and vendors have gone unpaid for months without relief from the troubled company which started out specializing in movie trailers and ad campaigns and also offered theatrical, broadcast, in-home and home video/digital services. Cimarron had also attempted to branch out into consumer branding, resort hospitality, and location-based live entertainment services with clients like Feld Entertainment, MGM Grand, and Cirque de Soleil. Cimarron’s theatrical and digital studio campaigns include Fox‘s Ice Age: Continental Drift, Disney-Pixar‘s Brave, and Universal‘s Les Miserables and Snow White and the Huntsman. Recent contracts like Marvel‘s 2014 Marvel Universe Live touring show will return to clients during Cimarron’s transition.
Related: Cimarron Group Restructuring Amid Nonpayment Rumors
I hear the sudden closure went down after a financing deal in the restructuring process fell through. And in recent months sources say Cimarron employees have departed en masse, some walking off the job after checks didn’t come through and others heading for greener pastures at rival companies like Buddha Jones. The company based in Hollywood had approximately 120 employees on its payroll. One insider estimates 80% of Cimarron’s staffers were already gone by the time Farina threw in the towel today. Last summer SAG-AFTRA tsk-tsked Cimarron for defaulting on payments to performers as well as contributions to pension and health plans in a dispute that briefly called a work stoppage for union members on Cimarron projects.
Related: SAG-AFTRA Reaches Accord In Dispute With Cimarron
TV advertisers become depressed when the conversation turns to DVRs, which give viewers the power to record shows and then speed through the commercials. But movie theaters and studios have less to fear than just about everyone else according to a new online survey of 1,500 moviegoers by Worldwide Motion Picture Group. Read More »
Patrick Dillon, Seth Phillips Althoff, Brian Setzer, Peter Stark and Luke Silver-Greenberg have created BOND, a new entertainment-marketing agency. “We look to maintain all our current relationships and hope to work with every major studio,” said … Read More »
Damon Wolf had been president of the Cimarron Group, a marketing agency with roots in movie trailers but that now offers a full range of marketing and brand services and has expanded internationally in recent years. In … Read More »
Dave Wong, who has had a 19-year career in film and TV, will oversee all current marketing efforts for Arenas, which bills itself as the leading Latino film marketing company. Specifically, Wong’s mandate encompasses publicity, promotions, media and … Read More »
NBC’s new marketing president Len Fogge, who joined the network from Showtime last summer, is reorganizing the network’s marketing department, with fewer than 10 of the department’s 150 employees getting laid off today. The highest ranking among them is … Read More »
UPDATE: I can tell you that Bob Harper did NOT win the job.
As everyone waits for the announcement of Walt Disney Studios’ new chief of worldwide marketing today, this “list” is making the rounds of the marketing blogosphere. Some of these names are hysterical:
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HBO is expected to make the announcement shortly. Pam Levine, a 16-year veteran of 20th Century Fox, was longtime co-president of marketing at Fox Filmed Entertainment before stepping down in December. At HBO, she will replace Courteney Monroe, who exited last month. This is the second major hire of a feature executive at HBO following the August appointment of Michael Ellenberg as head of drama. UPDATE: Here is HBO’s release:
Pamela Levine will join HBO as Executive Vice President of Marketing announced Eric Kessler, Co-President, HBO, to whom she will report. Levine will be responsible for overseeing advertising campaigns for all programming, providing strategic marketing direction for HBO and Cinemax as well as guiding digital platforms and retail marketing efforts for the company. She will start in her new position on November 15 working out of HBO’s headquarters based in New York. “We use event marketing strategies often employed in the theatrical arena to launch most of our series so Pam’s background makes her an ideal choice for this position,” said Kessler.
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EXCLUSIVE: Veteran marketing executive Alan Daniels is embarking on his third stint at Sony Pictures TV. I hear Daniels has rejoined the studio as SVP, Sales Planning, U.S. Distribution, coordinating all marketing on the distribution side. In an interesting twist, I hear the newly created position reports to Sony TV’s … Read More »
Courtesy of the 20th Century Fox marketing campaign for Rise Of The Planet Of The Apes which opens August 5th:
Vicky Free, who most recently led strategic marketing efforts at Turner Broadcasting System, has been named EVP Marketing at BET Networks, where she will oversee the strategy for BET, BET.com, BET Mobile and Centric. She will report directly to BET … Read More »
Marc de Grandpre has been named Chief Marketing Officer at IMAX Corp., where he will oversee the big-screen exhibitor’s global brand and marketing initiatives. Most recently the chief marketer for Qualcomm’s mobile commerce brand Firethorn, de Grandpre has spent the … Read More »
2ND UPDATE: Gee, if I were Amy Pascal and Michael Lynton, I wouldn’t let him go. But Sony Pictures’ Josh Goldstine has less than three months left on his contract. This … Read More »
UPDATE: Well, that didn’t take long. Universal has confirmed Egan’s move. Here’s the release, below Deadline’s original break of the story.
EXCLUSIVE: I’m hearing that Universal marketing president Eddie Egan will be moving over to a top post at Chris Meledandri’s Illumination Entertainment. I hear he will transition slowly, straddling both jobs for a limited time. It’s the latest growth move for Illumination, the Universal-based family film company, which is 2-for-2 on movies with Despicable Me and Hop. Despicable Me, Meledandri’s first release through Universal, is also spawning a theme park attraction. Developing…
UNIVERSAL CITY, CA, May 25, 2011 – After leading the domestic marketing of back-to-back breakaway hits for Universal Pictures in Fast Five and Bridesmaids, President of Marketing Eddie Egan has chosen to take on a new position as head of marketing for Illumination Entertainment. As Egan assumes the title and duties of Illumination’s President of Marketing, he will also continue to serve as a senior executive at his home studio as Executive Vice President for Universal Pictures, where he has spent 17 years and served for the last three and a half years as its domestic marketing chief. The announcement was made jointly today by Adam Fogelson, Chairman of Universal Pictures and Chris Meledandri, founder of Illumination.
In his newly created position at Illumination, Egan will oversee every aspect of marketing for the company’s slate, working closely with his new team at Illumination and his long-time colleagues at Universal. Illumination is planning to accelerate their output with Universal to two films a year starting in 2013.
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Former Marvel Entertainment executive Ira Rubenstein has been appointed EVP Digital Marketing at 20th Century Fox, charged with overseeing all digital activities for the domestic marketing group. The announcement was made by Chief Marketing Officer Oren Aviv and Chief Creative Officer Tony Sella, to whom Rubenstein will report. Rubenstein led … Read More »
Veteran TV marketing executives Bob Bibb and Lew Goldstein will not be succeeding the CW’s marketing chief Rick Haskins who will be leaving the network in August. Despite a published report that Bibb and Godstein, who helped launch Fox and the WB, have been tapped to replace Haskins, … Read More »
Rebecca Kearey has been promoted to EVP International Marketing and Distribution at Fox Searchlight International. She will continue to oversee international marketing and distribution for Fox Searchlight Pictures and recently took on the same duties at Fox International Productions. … Read More »