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Sony Pictures Taps Jake Zim As SVP Digital Marketing

By | Tuesday May 3, 2011 @ 11:28am PDT

Jake Zim, formerly VP Digital Marketing at 20th Century Fox, has joined Sony Pictures as SVP Digital Marketing. He will report to Worldwide Digital Marketing president Dwight Caines, rounding out Caines’ team of direct reports that includes digital marketers Elias Plishner and Michael Fisk, who run the Media and International digital efforts, respectively. Projects that Zim will directly manage in the coming months include the next installments of the Men in Black and James Bond franchises, as well as 21 Jump Street and Total Recall, among others. Said Caines: “I’ve known Jake for several years, and have always had great respect for the work he’s accomplished. I’m excited to benefit from his creativity and think he’ll bring yet another dimension to a digital team that is already among the best in town.”

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CW Head Of Marketing Rick Haskins To Exit

By | Wednesday April 27, 2011 @ 12:00pm PDT
Nellie Andreeva

EXCLUSIVE: The CW’s marketing chief Rick Haskins, whose full title is EVP Digital, New Technologies, Marketing and Brand Strategy, will be leaving the network. Haskins’ contract is up in May, but he has agreed to stay on until August and shepherd the network’s fall launch campaign. He will also help through the transition as the CW’s new entertainment president, a position veteran Mark Pedowitz has been in negotiations for, names his new head of marketing. Haskins joined the network shortly after the January 2006 announcement of the dissolvement of the WB and UPN and the creation of the CW, and he became the first CW employee not associated with the WB or UPN. He was brought in by UPN topper Dawn Ostroff, who had been named entertainment president of the new network. The two have had close relationship dating back to their days at Lifetime, where Haskins was EVP/general manager and Ostroff EVP and head of development. When Ostroff in January indicated that she would leave the CW at the end of the season to relocate to New York, Haskins began mulling his own exit and has been taking meetings for jobs in the tech sector and in cable for the past few months. I hear he made the decision to leave on his own terms before CBS and Warner Bros brass even began the search for Ostroff’s successor. At the CW, Haskins, a 27-year marketing veteran, has … Read More »

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Canadian Exec Walter Levitt Named Head Of Marketing For Comedy Central

By | Tuesday March 29, 2011 @ 8:05am PDT
Nellie Andreeva

Walter Levitt has joined Comedy Central as EVP marketing. He will be based in New York, reporting to the network’s president Michele Ganeless. Levitt comes from Canada’s Canwest Broadcasting, where he was chief marketing officer. He succeeds Peter Risafi who, left the channel last year.

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3 Hollywood Marketing/PR Firms Join Up

By | Monday November 29, 2010 @ 4:53pm PST

Three Hollywood boutique marketing and PR agencies that include showbiz among their clients announced today they’ve formed a joint venture: Evolutionary Media Group (Jennifer Gross), Period Media (Matt Walker), and Platform Media Group (Henry Eshelman) have formed a joint venture, The Communications Partnership. While each division of the new venture will retain its brand identity, the new combo expects to cross-pollinate clients and pitches. Gross has more than 20 years’ experience in the entertainment industry. Eshelman founded PMG after 18 years with Hollywood agency BWR in 2006. Period Media installed Walker as head of flackery in 2009.

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Disney’s Flexing ‘Tron’ Marketing Muscle

By | Monday October 11, 2010 @ 10:22am PDT

Disney is giving Tron: Legacy a major push, launching today an official 10-week countdown to the December 17 release. Every week will showcase some kind of special Tron: Legacy “event.” It’s highlighted by Tron Night: An IMAX 3D Experience on October 28 at select theaters. 20 minutes of the film will be shown, and tickets are actually free and on a first-come, first-serve basis. There’s also what the studio is calling “Tron Tuesdays” – new video clips and artwork will be released online and via different broadcast outlets. And among other things, the nighttime “party” ElecTRONica takes place every Friday, Saturday and Sunday at Disney California Adventure. It’s touted as a visual- and music-based experience and runs through April.

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Film Marketer Koltai-Levine To PMK*BNC

By | Monday August 2, 2010 @ 9:46am PDT
Mike Fleming

EXCLUSIVE: PMK*BNC has formed a film marketing and distribution department. It will be headed by Marian Koltai-Levine, the former marketing head of Fine Line Features and Picturehouse. Koltai-Levine, who started Zipline Entertainment after Bob Berney’s Picturehouse was shuttered, is bringing her entire staff over to PMK*BNC. The move is to be announced this morning. Koltai-Levine adds another dimension to PMK*BNC, which formed in January when InterPublic merged PR powerhouses PMK/HBH and Bragman Nyman Cafarelli, with BNC’s Michael Nyman and Chris Robichaud running the venture with PMK/HBH’s  Cindi Berger. That merge was a tumultuous undertaking that reshaped the showbiz PR landscape: among other defections, Simon Halls, Robin Baum and Stephen Huvane, left with Andy Gelt to form Slate with Ina Treciokas, and Jennifer Allen and Melissa Kates exited and brought their clients to launch Viewpoint. Read More »

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Wait, Which Agency Reps LeBron James?

UPDATED: You know that LeBron James hourlong primetime sports special The Decision tonight all about where he’s going to play next season? Well, it was not put together by LeBron James’ sports agency CAA. According to my Hollywood agency sources, Ari Emanuel of wme-new-logo-final smallerarch-rival tenpercentery WME was at one of the NBA playoff finals. Surely you’ve seen him at Laker games sitting in his look-at-me floor seats so courtside he gets drowned by the players’ sweat rivulets.

He began talking with LeBron’s manager Maverick Carter. (WME arranged the financing for LeBron’s documentary More Than A Game and with Carter sold it to Lionsgate.) Then sports announcer Jim Gray came over and suggested that LeBron do a TV show about the decision. (ESPN is now saying its execs were talking to LeBron’s manager about a decision-style show as far back as February during All-Star Weekend.) Emanuel immediately suggested that, instead of offering the show to a broadcast or cable network first, they package it by producing and selling ads for it themselves. The conversation ended on that note.

Carter talked to LeBron, and then Emanuel got a call from the manager telling him, ”Let’s go do this.” LeBron himself makes no money. CAAlogo smallerInstead, all the sponsor dollars are being donated to the Boys & Girls Clubs Of America. I’m told the figure raised for the charity was $3 million, and Nike pledged to match up to another $1 million.

“Richard Lovett keeps touting how he supposedly reps LeBron … Read More »

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It’s Official: Top NBC Marketing Exec John Miller To Exit At The End Of The Year

By | Monday June 21, 2010 @ 12:42pm PDT
Nellie Andreeva

EXCLUSIVE: End Of An Era: NBCU Top Marketing Executive John Miller To Step Down

UNIVERSAL CITY, Calif. – June 21, 2010 – After one of the longest and most successful careers in entertainment marketing, John Miller, Chief Marketing Officer and President of The NBC Agency, will now transition to a new role within NBC Universal. Miller, who will remain the Chief Marketing Officer (CMO) of NBC Universal Television Group, will be working full-time on the NBCU Comcast integration.

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Screen Gems Marketing Maven Exiting

By | Thursday June 17, 2010 @ 7:05pm PDT
Mike Fleming

Jim Fredrick just let his colleagues know he’ll be exiting his post as EVP  of marketing at Sony Pictures’ Screen Gems. He left Warner Bros to take the Screen Gems job in late 2008, and oversaw campaigns for films that included  Obsessed, Death At A Funeral, Legion and Dear John. I’m told he and Screen Gems president Clint Culpepper didn’t mesh — but the exit is described as amicable.

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Fox’s Joe Earley Named Marketing Prez

By | Thursday June 17, 2010 @ 6:00pm PDT
Nellie Andreeva

joeearlyVeteran Fox marketing and communications executive Joe Earley has been promoted to president of marketing & communications for Fox Broadcasting Co. He will continue to be responsible for all Fox marketing, entertainment publicity, corporate communications and talent relations. “Joe is the best marketing executive in the industry and richly deserves this promotion,” said Fox’s chairman of entertainment Peter Rice. “His groundbreaking campaign for Glee demonstrates Joe’s formidable combination of strategic, creative and leadership skills.”

In addition to Glee, Earley who previously served as EVP marketing and communications, has also overseen the marketing campaigns for Cleveland, Fringe, House, Bones, Family Guy and American Idol, among others. He and his team also introduced the use of digital billboards to promote shows. Before taking on marketing, Earley was a PR executive at the network, rising to EVP publicity, corporate communications and creative services.

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End Of An Era: NBCU Top TV Marketing Executive John Miller To Step Down

By | Tuesday June 15, 2010 @ 7:35pm PDT
Nellie Andreeva

NUP_131847_0125EXCLUSIVE: I hear John Miller, chief marketing officer for the NBC Universal Television Group, will step down at the end of the year.  Miller, a 28-year NBC marketing veteran, has already started telling people within the company about his plans to make  a change. He is in talks about possibly staying on at NBC Universal in a different capacity.

Miller has been CMO of the NBC Uni TV Group since May 2004, overseeing marketing and cross-promotion for all 17 divisions, including Universal Media Studios, NBC Uni TV Distribution, NBC Entertainment, NBC News, NBC Sports, Telemundo, Bravo, USA Network, Syfy, Oxygen, MSNBC, CNBC and The Weather Channel. He also chairs a marketing council for the parent company, NBC Universal, overseeing all cross-company promotion. Miller previously served as president of the NBC Agency since 1999. Before that, he was the longtime head of advertising and promotion for NBC and co-president of the NBC Agency alongside longtime partner and co-president, Vince Manze. Miller joined NBC in 1982.

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Garen Van De Beek To Succeed Ron Scalera As Creative Director For CBS Marketing

By | Tuesday June 15, 2010 @ 12:00pm PDT
Nellie Andreeva

CBS EXECUTIVECBS has firmed up its plans for the new leadership of CBS’ West Coast marketing team following the sudden death long-time EVP and creative director Ron Scalera. His No.2, Garen van de Beek, will now hold that title. Meanwhile, another CBS veteran, Lori Shefa, will succeed van de Beek as SVP of on-air promotion, overseeing CBS’s on-air creative department. Van de Beek will now be in charge of CBS’ on-air promotion, print, cable, online, digital, outdoor and radio, reporting to George Schweitzer, president, CBS Marketing Group. “Ron Scalera’s legacy is large and will not be forgotten,” said Schweitzer.  “He built a first class team, and Garen and Lori have long been an important part of that team.” Van de Beek joined the CBS Marketing department in 1999 as executive director, on-air advertising and promotion. Shefa first joined CBS in 1997 as director of affiliate on-air promotion.

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Wonya Lucas New Discovery Channel COO

By | Monday June 14, 2010 @ 9:26am PDT
Nellie Andreeva

Discovery Communications’ chief marketing officer Wonya Lucas has been named EVP and COO for Discovery Channel and Science Channel. In addition to operations, she also will oversee the networks’ research and marketing departments. Lucas succeeds Tom Cosgrove who was recently appointed president and CEO of Discovery, Sony and IMAX’s new 3D TV network. An internal and external search has been launched to replace Lucas as CMO.

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Disney Gives Spielberg EVP Of Marketing

By | Wednesday June 9, 2010 @ 4:43pm PDT

Now MT Carney has someone else to blame when (not if…) those nudgeniks Steven Spielberg and Stacey Snider start complaining about the way Walt Disney Studios is mis-marketing their movies. But Kevin Campbell is well respected and smart about the online world:

BURBANK, Calif. – June 9, 2010 – MT Carney, President of Marketing for The Walt Disney Studios, announced today that Kevin Campbell will join the Studios as Executive Vice President of Marketing. Specifically, Campbell will oversee the marketing of DreamWorks Studios’ titles which will be released under the Touchstone Pictures banner as part of the agreement signed last year. Kevin will join a small group of the Studios’ marketing team who report directly to Carney and will collaborate with DreamWorks’ senior marketing executives.

From 2005-2008, Campbell was the Executive Vice President of Marketing for 20th Century Fox and responsible for the management and long-term strategic vision of the nine key marketing disciplines including national publicity, promotions, synergy, brand management, digital and field marketing. He assumed the role of Senior Vice President of Marketing for Universal from 2002-2005, where he managed the marketing for movies including Meet the Fockers, A Beautiful Mind, Ray and Bruce Almighty.

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Bob Bibb and Lew Goldstein Exit Lifetime

By | Wednesday June 2, 2010 @ 5:37pm PDT
Nellie Andreeva

EXCLUSIVE: Bob Bibb and Lew Goldstein are departing Lifetime Networks where they had been co-chief marketing officers since August 2007. I hear the two resigned but I also hear their contracts were up and weren’t going to be renewed. The announcement was made internally this afternoon. Lifetime’s marketing team will report directly to new president/general manager Nancy Dubuc while she is looking for a replacement. Dubuc is currently in Los Angeles. She has been a frequent presence at Lifetime’s headquarters here since taking the reins of the network as she juggles her new responsibilities at Lifetime and her existing ones at History. Veteran marketing executives Bibb and Goldstein were hired at Lifetime by previous president/CEO Andrea Wong, with then-entertainment president Susanne Daniels playing a key role as she had worked with the duo at the WB. 
Bibb and Goldstein were involved in the launch of two broadcast networks, Fox and then the WB. Lifetime is coming off a rough past few years, struggling with its brand identity and tumbling some 20% in the ratings.

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Lisa Gregorian Named Chief Marketing Officer For Warner Bros. TV Group

By | Tuesday May 25, 2010 @ 12:29pm PDT
Nellie Andreeva

Lisa_Gregorian2010May 25, 2010 – Burbank, CA – Warner Bros. television marketing executive Lisa Gregorian has been promoted, adding chief marketing officer for the Warner Bros. Television Group to her title. She will now serve as EVP & chief marketing officer.  A 24-year Warner Bros. veteran, Gregorian will continue to oversee the studio’s worldwide television marketing team and work closely with television networks and stations worldwide to maximize and fully exploit the promotional and marketing opportunities available to all of the studio’s television properties – network (“Two and a Half Men,” “The Big Bang Theory” and “The Mentalist,” to name just a few), cable (“The Closer,” “Lopez Tonight” and the upcoming “Pretty Little Liars” and “Rizzoli & Isles,” among others), animation (“Batman: The Brave and the Bold,” the forthcoming “The Looney Tunes Show,” “Scooby-Doo! Mystery Incorporated” and more), first-run (“The Ellen DeGeneres Show,” “Extra” and “TMZ”) and broadband ( – throughout their exhibition windows. Additionally, Gregorian and her team work closely with Warner Home Video to secure production-related materials that will be incorporated into series’ subsequent home video releases. The worldwide TV marketing team partners with The CW’s marketing group in overseeing, the online presence of The CW. “Lisa has an incredible knowledge and understanding of our business, our content and, most importantly, our prospective viewers,” said Bruce Rosenblum, president of Warner Bros. TV Group. “Her keen sense, combined with an unmatched creativity and enthusiasm, combine to make her the premier marketing executive

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Relationship Comedies Dominate The New Schedules. Are Family Sitcoms In a Rut?

By | Thursday May 20, 2010 @ 11:45am PDT
Nellie Andreeva

Did they break the comedy series mold after Modern Family? It seems that way as only one new family comedy, Fox’s Raising Hope made it to the schedule for next season. It’s all about relationships and couples this year and, by the end of upfronts, many of them start to blend together. The networks’ marketing people have their work cut out for them trying to get viewers to distinguish one new relationship comedy from another. NBC has Perfect Couples and Friends with Benefits, while ABC has Better Together and Happy Endings – all ensemble comedies about couples. Additionally, CBS has Mike & Molly, about an overweight couple and their friends, and Fox has Running Wilde, about an unlikely couple: a spoiled rich man and a passionate do-gooder. CBS’ $#! My Dad Says seems so dominated by the larger-than-life character played by William Shatner that the family element is deep in the background. Similarly, the family aspect does not appear to be central to NBC’s Paul Reiser Show, which too centers squarely on Reiser and whose trailer focused more on his career and on the interactions with his male buddies than on his home life.

Modern Family is a great series that is credited with reinvigorating the half-hour comedy genre. But is its success too intimidating for networks to try to launch other family comedies that would inevitably be compared to it? Or there just was something in the air this development season about relationships comedies and every network had to have a … Read More »

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Disney Picks Movie Marketing Chief (Her Motto? “The Agency Model Stripped Naked”)

By | Tuesday April 20, 2010 @ 6:54pm PDT


UPDATED With More Details: I’ve just confirmed the name with Disney. Drumroll, please: it’s MT Carney, the Scottish-born co-founder and owner of Naked Communications, a NYC-based media planning and strategy that specializes in viewing the new marketing landscape from a global perspective, and former Ogilvy worldwide planning director from 2003-2006. Clients at her Naked company (whose motto is “The Agency Model Stripped Naked”) rich ross smallerincluded Coca-Cola, Nokia, and NBC. Her appointment follows an exhaustive 5-months-long search and was going to be announced Thursday when Disney Studios boss Rich Ross has scheduled a dog-and-pony show for the press for him and perhaps his No. 2 Sean Bailey to discuss Disney’s movie plans under the new regime. (Even though it has not greenlighted a movie yet.) But back to Carney, who according to the latest plans won’t appear at Thursday’s presentation to the media.

Much has been made of the fact that Ross wanted to hire a marketing boss outside of the movie business. That caused a ton of grumbling within Hollywood where movie marketing has always been seen as a specialized skill set carried out by an elite clique of veterans. Many marketers called me to complain Ross is arrogant on the subject. But one of my Disney sources insists that “Rich looked both inside and outside the biz, and spoke to movie marketing and non-movie marketing people.”

What Ross wanted was “somebody who … Read More »

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20th Century Fox Film Hoopla For 75th Bday

By | Wednesday April 14, 2010 @ 3:58pm PDT

This sounds like less of an artistic celebration — and more like crass commercialism:

20thCenturyFoxLos Angeles, CA April 14, 2010 – Today, Twentieth Century Fox Home Entertainment kicked off a 12-month marketing, promotions, publicity and media campaign to honor and promote the studio’s legacy and library. The celebration will include the release of more than 300 films on Blu-ray Disc and DVD.


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