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CW Head Of Marketing Rick Haskins To Exit

By NELLIE ANDREEVA | Wednesday April 27, 2011 @ 12:00pm PDTTags: CW, Marketing, Rick Haskins
Nellie Andreeva

EXCLUSIVE: The CW’s marketing chief Rick Haskins, whose full title is EVP Digital, New Technologies, Marketing and Brand Strategy, will be leaving the network. Haskins’ contract is up in May, but he has agreed to stay on until August and shepherd the network’s fall launch campaign. He will also help through the transition as the CW’s new entertainment president, a position veteran Mark Pedowitz has been in negotiations for, names his new head of marketing. Haskins joined the network shortly after the January 2006 announcement of the dissolvement of the WB and UPN and the creation of the CW, and he became the first CW employee not associated with the WB or UPN. He was brought in by UPN topper Dawn Ostroff, who had been named entertainment president of the new network. The two have had close relationship dating back to their days at Lifetime, where Haskins was EVP/general manager and Ostroff EVP and head of development. When Ostroff in January indicated that she would leave the CW at the end of the season to relocate to New York, Haskins began mulling his own exit and has been taking meetings for jobs in the tech sector and in cable for the past few months. I hear he made the decision to leave on his own terms before CBS and Warner Bros brass even began the search for Ostroff’s successor. At the CW, Haskins, a 27-year marketing veteran, has spearheaded all marketing efforts, including the network’s launch campaign and initial brand image, the headline-making OMFG campaign for Gossip Girl, the recent Catch VD campaign for The Vampire Diaries and the current TV to Talk/Text/Blog/IM About campaign. He also spearheaded the CW’s early adoption of  Facebook and Twitter in the network’s marketing.

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Canadian Exec Walter Levitt Named Head Of Marketing For Comedy Central

By NELLIE ANDREEVA | Tuesday March 29, 2011 @ 8:05am PDTTags: Comedy Central, Marketing
Nellie Andreeva

Walter Levitt has joined Comedy Central as EVP marketing. He will be based in New York, reporting to the network’s president Michele Ganeless. Levitt comes from Canada’s Canwest Broadcasting, where he was chief marketing officer. He succeeds Peter Risafi who, … Read More »

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3 Hollywood Marketing/PR Firms Join Up

By NIKKI FINKE, Editor in Chief | Monday November 29, 2010 @ 4:53pm PSTTags: Marketing, P.R.



Three Hollywood boutique marketing and PR agencies that include showbiz among their clients announced today they’ve formed a joint venture: Evolutionary Media Group (Jennifer Gross), Period Media (Matt Walker), and Platform Media Group (Henry Eshelman) have formed a joint venture, The Communications … Read More »

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Disney’s Flexing ‘Tron’ Marketing Muscle

By THE DEADLINE TEAM | Monday October 11, 2010 @ 10:22am PDTTags: Marketing, Movies, Tron:Legacy

Disney is giving Tron: Legacy a major push, launching today an official 10-week countdown to the December 17 release. Every week will showcase some kind of special Tron: Legacy “event.” It’s highlighted by Tron Night: An IMAX 3D Experience on October 28 at select … Read More »

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Film Marketer Koltai-Levine To PMK*BNC

By MIKE FLEMING JR | Monday August 2, 2010 @ 9:46am PDTTags: Film Distribution, Marketing, PMK*BNC
Mike Fleming

EXCLUSIVE: PMK*BNC has formed a film marketing and distribution department. It will be headed by Marian Koltai-Levine, the former marketing head of Fine Line Features and Picturehouse. Koltai-Levine, who started Zipline Entertainment after Bob Berney’s Picturehouse was shuttered, is bringing her entire staff over to PMK*BNC. The move is to be announced this morning. Koltai-Levine adds another dimension to PMK*BNC, which formed in January when InterPublic merged PR powerhouses PMK/HBH and Bragman Nyman Cafarelli, with BNC’s Michael Nyman and Chris Robichaud running the venture with PMK/HBH’s  Cindi Berger. That merge was a tumultuous undertaking that reshaped the showbiz PR landscape: among other defections, Simon Halls, Robin Baum and Stephen Huvane, left with Andy Gelt to form Slate with Ina Treciokas, and Jennifer Allen and Melissa Kates exited and brought their clients to launch Viewpoint. Read More »

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Wait, Which Agency Reps LeBron James?

By NIKKI FINKE, Editor in Chief | Thursday July 8, 2010 @ 9:09pm PDTTags: Agents, Ari Emanuel, Boys & Girls Club of America, CAA Sports, LeBron James, Marketing, Richard Lovett, Sports, The Decision ESPN, WME

UPDATED: You know that LeBron James hourlong primetime sports special The Decision tonight all about where he’s going to play next season? Well, it was not put together by LeBron James’ sports agency CAA. According to my Hollywood agency sources, Ari Emanuel of … Read More »

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It’s Official: Top NBC Marketing Exec John Miller To Exit At The End Of The Year

By NELLIE ANDREEVA | Monday June 21, 2010 @ 12:42pm PDTTags: Marketing, Networks, Studios, TV
Nellie Andreeva

EXCLUSIVE: End Of An Era: NBCU Top Marketing Executive John Miller To Step Down

UNIVERSAL CITY, Calif. – June 21, 2010 – After one of the longest and most successful careers in entertainment marketing, John Miller, Chief Marketing Officer and President of The NBC Agency, will now transition to a new role within NBC Universal. Miller, who will remain the Chief Marketing Officer (CMO) of NBC Universal Television Group, will be working full-time on the NBCU Comcast integration.

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Screen Gems Marketing Maven Exiting

By MIKE FLEMING JR | Thursday June 17, 2010 @ 7:05pm PDTTags: Marketing, Movies, Studios
Mike Fleming

Jim Fredrick just let his colleagues know he’ll be exiting his post as EVP  of marketing at Sony Pictures’ Screen Gems. He left Warner Bros to take the Screen Gems job in late 2008, and oversaw campaigns for films that included  Obsessed, Death At A Funeral, Legion and Dear John. I’m … Read More »

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Fox’s Joe Earley Named Marketing Prez

By NELLIE ANDREEVA | Thursday June 17, 2010 @ 6:00pm PDTTags: Marketing, Networks, TV, TV Shows
Nellie Andreeva

joeearlyVeteran Fox marketing and communications executive Joe Earley has been promoted to president of marketing & communications for Fox Broadcasting Co. He will continue to be responsible for all Fox marketing, entertainment publicity, corporate communications and talent relations. “Joe is the best … Read More »

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End Of An Era: NBCU Top TV Marketing Executive John Miller To Step Down

By NELLIE ANDREEVA | Tuesday June 15, 2010 @ 7:35pm PDTTags: Marketing, Networks, Studios, TV
Nellie Andreeva

NUP_131847_0125EXCLUSIVE: I hear John Miller, chief marketing officer for the NBC Universal Television Group, will step down at the end of the year.  Miller, a 28-year NBC marketing veteran, has already started telling people within the company about his plans to … Read More »

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Garen Van De Beek To Succeed Ron Scalera As Creative Director For CBS Marketing

By NELLIE ANDREEVA | Tuesday June 15, 2010 @ 12:00pm PDTTags: Marketing, Networks, TV
Nellie Andreeva

CBS EXECUTIVECBS has firmed up its plans for the new leadership of CBS’ West Coast marketing team following the sudden death long-time EVP and creative director Ron Scalera. His No.2, Garen van de Beek, will now hold that title. … Read More »

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Wonya Lucas New Discovery Channel COO

By NELLIE ANDREEVA | Monday June 14, 2010 @ 9:26am PDTTags: Cable, Marketing, TV
Nellie Andreeva

Discovery Communications’ chief marketing officer Wonya Lucas has been named EVP and COO for Discovery Channel and Science Channel. In addition to operations, she also will oversee the networks’ research and marketing departments. Lucas succeeds Tom Cosgrove who was recently appointed president and CEO of Discovery, Sony and IMAX’s … Read More »

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Disney Gives Spielberg EVP Of Marketing

By NIKKI FINKE, Editor in Chief | Wednesday June 9, 2010 @ 4:43pm PDTTags: Directors, Marketing, Movies, Studios

Now MT Carney has someone else to blame when (not if…) those nudgeniks Steven Spielberg and Stacey Snider start complaining about the way Walt Disney Studios is mis-marketing their movies. But Kevin Campbell is well respected and smart about the online world:

BURBANK, Calif. – June 9, 2010 – MT

… Read More »

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Bob Bibb and Lew Goldstein Exit Lifetime

By NELLIE ANDREEVA | Wednesday June 2, 2010 @ 5:37pm PDTTags: Cable, Marketing, TV
Nellie Andreeva

EXCLUSIVE: Bob Bibb and Lew Goldstein are departing Lifetime Networks where they had been co-chief marketing officers since August 2007. I hear the two resigned but I also hear their contracts were up and weren’t going to be renewed. The announcement was made internally this afternoon. Lifetime’s marketing team will … Read More »

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Lisa Gregorian Named Chief Marketing Officer For Warner Bros. TV Group

By NELLIE ANDREEVA | Tuesday May 25, 2010 @ 12:29pm PDTTags: Marketing, Studios, TV
Nellie Andreeva

Lisa_Gregorian2010May 25, 2010 – Burbank, CA – Warner Bros. television marketing executive Lisa Gregorian has been promoted, adding chief marketing officer for the Warner Bros. Television Group to her title. She will now serve as EVP & chief marketing officer.

… Read More »

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Relationship Comedies Dominate The New Schedules. Are Family Sitcoms In a Rut?

By NELLIE ANDREEVA | Thursday May 20, 2010 @ 11:45am PDTTags: Actors, Comedy, Marketing, Networks, TV
Nellie Andreeva

Did they break the comedy series mold after Modern Family? It seems that way as only one new family comedy, Fox’s Raising Hope made it to the schedule for next season. It’s all about relationships and couples this year and, by the end of upfronts, many of them start to … Read More »

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Disney Picks Movie Marketing Chief (Her Motto? “The Agency Model Stripped Naked”)

By NIKKI FINKE, Editor in Chief | Tuesday April 20, 2010 @ 6:54pm PDTTags: Marketing, Studios


mtpost1

UPDATED With More Details: I’ve just confirmed the name with Disney. Drumroll, please: it’s MT Carney, the Scottish-born co-founder and owner of Naked Communications, a NYC-based media planning and strategy that specializes in viewing the new marketing landscape from … Read More »

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20th Century Fox Film Hoopla For 75th Bday

By NIKKI FINKE, Editor in Chief | Wednesday April 14, 2010 @ 3:58pm PDTTags: DVDs, Internet, Marketing, P.R., Studios

This sounds like less of an artistic celebration — and more like crass commercialism:

20thCenturyFoxLos Angeles, CA April 14, 2010 – Today, Twentieth Century Fox Home Entertainment kicked off a 12-month marketing, promotions, publicity and media campaign to honor and promote the studio’s legacy and library. The celebration will include the release of more than 300 films on Blu-ray Disc and DVD.

FOX 75TH ANNIVERSARY MARKETING CAMPAIGN

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Universal Marketing Restructure: Egan Names Moses Marketing Co-Prexy, Pekurovskaya To Head Creative Advertising

By MIKE FLEMING JR | Wednesday April 14, 2010 @ 8:09am PDTTags: Advertising, Marketing, Studios
Mike Fleming

Michael_MosesEXCLUSIVE: Universal Pictures is restructuring its marketing department this morning. Michael Moses will be promoted to Co-President of Marketing.  That makes him number two to Eddie Egan, who has been President of Marketing since 2007. Maria Pekurovskaya will be named Head … Read More »

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