Super Bowl Ad: MSNBC Apologizing Now Officially A Trend – This Time For Tweet About Cheerios Commercial (Video)

LisaColumn__131015210634-275x198Does someone at MSNBC get a bonus for every media report that includes the name “MSNBC” and the word “apology”? This time, the cable news network apologized for a tweet it posted last night suggesting/fearing/hoping conservatives msnbc_logo_20110630160351__121213191013would not like the new Cheerios Super Bowl ad, and directing readers to its report on the ad. The spot features the same interracial family used in an earlier Cheerios commercial that set off quite a discussion — YouTube’s comments section on the ad was turned off when the talk got particularly heinous. “Maybe the rightwing will hate it, but everyone else will go awww: the adorable new #Cheerios ad w/ biracial family,” MSNBC tweeted, directing readers to its report and ad video.

Outrage ensued, with headlines including “MSNBC Slimes ‘Right Wing’ as Racist Over Cheerios Ad,” and “MSNBC Trolls The Right With Cheerios Tweet,” among others. Cue up MSNBC apologies via Twitter:

One minute later it tweeted:

 

More media headlines: “MSNBC Apologizes For Tweet Taunting Conservatives Over Super Bowl Ad Starring Biracial Child,” and “MSNBC Apologizes After Racially Charged Gaff About Cheerios,” to name just two.

MSNBC has done a mess of apologizing lately: Our list includes former show host Martin Bashir’s apology for on-air comments about Sarah Palin, show host Melissa Harris-Perry’s tearful apology for program panel in which fun was poked at Mitt Romney’s family photo featuring a black grandson on his knee, and former show host Alec Baldwin’s mea culpa over on-the-street anti-gay rhetoric.

Here, in its entirety, is MSNBC’s report on the ad, to which the tweet had directed readers, followed by the new Cheerios Super Bowl ad that caused the kerfuffle, and that original Cheerios ad:
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MSNBC To Rotate Hosts At Noon As It Reconfigures Lineup

By | Wednesday January 8, 2014 @ 1:43pm PST

When Alex Wagner moves to 4 PM ET on MSNBC, replacing potty-mouthed msnbc_logo_20110630160351__121213191013Martin Bashir, a rotating lineup of on-air talent will replace Wagner at noon. They include Joy Reid, who has been filling in at 4 since Bashir’s exit last month, as well as Ari Melber, who’d previously replaced Steve Kornacki as host of MSNBC’s The Cycle in April.

Related: Will MSNBC’s Host Apology Streak End As Mitt Romney Accepts Latest Mea Culpa?

MSNBC is expected to eventually pick one of its host rotators to get the gig on a permanent basis, reports TV Newser.  At least, as permanent as hosts are on MSNBC these days. Most recently, Bashir resigned after the drumbeat failed to die down when he apologized for having suggested, on air, that someone might defecate in Sarah Palin’s mouth, after she likened the country’s debt to China to slavery — because an infamous slave owner used to punish his slaves in that manner. Bashir nearly ran into MSNBC’s short-lived host Alec Baldwin heading out the door — Baldwin having been suspended, and then exited by mutual agreement, at about the same time in the wake of a homophobic slur lobbed at a photographer during a street altercation.

Related: Year-End: Cable News Networks Grapple With Non-Election-Year Ratings Read More »

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UPDATE: Will MSNBC’s Host Apology Streak End As Mitt Romney Accepts Latest Mea Culpa?

LisaColumn__131015210634-275x1982ND UPDATE, 8:20 AM: Will cable news programs steer clear of comedy after MSNBC‘s botched Melissa Harris-Perry end-of-year show left her tearily apologizing for the show’s gags targeting Mitt Romney‘s adopted black grandson, and Fox News Channel devoting yet more airtime to MSNBC’s show host foot-in-mouth epidemic? Most recently, Romney was a guest on Fox News MelissaHarris-Perrythis past Sunday, in the course of which, during a segment known as “Romney Reacts To MSNBC For Mocking Family Photo”, he told Chris Wallace, “I recognize that people make mistakes and the folks at MSNBC made a big mistake. They’ve apologized for it. That’s all you can ask for. I am going to move on from that. I am sure they want to move on from it. Look, I’ve made plenty of mistakes myself and they’ve apologized for this and, you know, I think we can go on from there.”

The reference was to MSNBC show Melissa Harris-Perry‘s second annual “Look Back In Laughter” telecast, which was supposed to “look back on some of the political absurdity of 2013.” In that episode, a panel of comics was charged with concocting captions to political photos from 2013. Harris-Perry and her producers thought the Romney family Christmas photo — large, white family with tiny black baby on Mitt’s lap — was on topic. One of Harris-Perry’s comedy panelists began to sing snatches of the Sesame Street tune “One Of These Things is Not Like The Others” and Harris-Perry tried her hand at comedy by riffing about her hopes for a marriage between the baby boy named Kieran, and North West — Kanye’s daughter with Kim Kardashian. Read More »

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Alex Wagner Getting Martin Bashir’s MSNBC Timeslot: Report

By | Friday December 20, 2013 @ 12:45pm PST

Alex Wagner is getting Martin Bashir’s 4 PM ET timeslot starting next month. Wagner has hosted the network’s noon panel-format program MSNBC“Now” since November 2011 and the move opens up that timeslot, noted TVNewser, which first reported the move.  … Read More »

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UPDATE: Martin Bashir Resignation Produces Surprising Reaction From Sarah Palin & Alec Baldwin

By | Thursday December 5, 2013 @ 11:30am PST

UPDATED, 11:30 AM: Martin Bashir‘s resignation from MSNBC after making graphic statements about Sarah Palin on his program led to some interesting, and sarahpalinfoxnews__130125224522unexpected, results. This morning, for instance, Palin praised the media for keeping on the story alive after Bashir apologized for comments he made about her on his show.  “It was refreshing to see though, that many in the media did come out and say, ‘Look our standards have got to be higher than this’,” Palin said this morning on Fox News Channel‘s Fox & Friends. “Those with that platform, with a microphone, a camera in their face, they have to have some more responsibility taken.” Meanwhile, Alec Baldwin, who’d added his voice to the chorus wondering why MSNBC had not punished Bashir for his incendiary, pre-planned on-air comment about Palin — Baldwin had been suspended, then canceled for his homophobic rant against a photographer — weighed in with support of Bashir after word of the latter’s resignation got out. “I’m sorry to learn that @MartinBashir is out at MSNBC,” Baldwin tweeted yesterday, followed a minute later by, “Bashir created great television.” On his November 15 MSNBC program, Bashir called Palin a “world class idiot” for comparing the country’s debt to China to slavery. After describing one slave-owner’s practice of forcing a slave to defecate in another slave’s mouth, Bashir said Palin would be a good candidate for such treatment. Read More »

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Martin Bashir Resigns From MSNBC, Joining Alec Baldwin

By | Wednesday December 4, 2013 @ 12:21pm PST

Martin Bashir has resigned from MSNBC after the drum beatMartinBashir failed to die down after he apologized on air for having suggested,  on air, that someone might defecate in Sarah Palin’s mouth. “Upon further reflection, and after meeting with the president of MSNBC, I have tendered my resignation,” Bashir said in an email  first posted by Mediaite today.  “It is my sincere hope that all of my colleagues, at this special network, will be allowed to focus on the issues that matter without the distraction of myself or my ill-judged comments.”

Meanwhile, MSNBC president Phil Griffin, whose weeks-long silence on the subject of Bashir has been deafening, said today in a statement: “Martin Bashir resigned today, effective immediately. msnbc_logo_20110630160351I understand his decision and I thank him for three great years with MSNBC. Martin is a good man and respected colleague — we wish him only the best.” Before this morning’s news,  MSNBC — which fired Don Imus in 2007 for referring to members of the Rutgers women’s basketball team as “nappy-headed hos” and suspended David Shuster for two weeks in 2008 for suggesting that Hillary Clinton’s presidential campaign had “pimped out” daughter Chelsea by having her make phone calls to celebrities and convention delegates — had said the Bashir “matter” was being handled internally and it would have no comment.

Related: MSNBC’s Next Headache: What To Do About Martin Bashir

This brings to two the number of on-air talent MSNBC has shed in the past several days. Late last week, the cable news network issued a joint announcement with Alec Baldwin’s camp, saying they had mutually decided to end Baldwin’s Up Late interview show. Read More »

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Deadline’s Best TV Stories Of The Week

By | Saturday November 30, 2013 @ 2:27pm PST

Family Guy BrianA Dog Mystery: Is ‘Family Guy’s Brian Gone?
By Nellie Andreeva Family Guy fans are up in arms this morning over the shocking death of the show’s talking dog Brian, hit by a car in last night’s episode. There is already a petition calling for the dog’s resurrection. While Brian was definitely positively dead and buried by the Griffins in the episode, some fans are suspicious.

MSNBC’s Next Headache: What To Do About Martin Bashir
By Lisa de Moraes MSNBC‘s joint announcement today with Alec Baldwin’s camp that they had mutually decided to end Baldwin’s Up Late interview show leaves the cable news network with just one on-air talent headache: Martin Bashir, whose apology for graphic comments he made about Sarah Palin hasn’t ended chatter as to whether he should be punished.

alec baldwinAlec Baldwin Won’t Be ‘Up Late’ On MSNBC Any More
By Lisa de Moraes MSNBC and Alec Baldwin‘s camp announced jointly that Baldwin’s Friday show is toast: “We are jointly confirming that Up Late will not continue on MSNBC,” MSNBC and Baldwin rep Matthew Hiltzik said. Added MSNBC: “This is a mutual parting and we wish Alec all the best.”

’60 Minutes’ Benghazi Fallout: Lara Logan, Producer Take Leave Of Absence
By Lisa de Moraes Lara Logan, the reporter behind 60 Minutes‘ now-discredited story on the Benghazi attacks, has agreed to take a leave of absence from CBS News. Also taking a leave is producer Max McClellan. Read More »

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MSNBC’s Next Headache: What To Do About Martin Bashir

By | Tuesday November 26, 2013 @ 2:14pm PST

MSNBC‘s joint announcement today with Alec Baldwin’s camp that they had mutually decided to end Baldwin’s Up Late interview show leaves the cable news network with just one on-air talent headache: Martin Bashir, whose apology for graphic comments he made about Sarah Palin hasn’t ended chatter as to whether he should be punished.

Related: Alec Baldwin Won’t Be ‘Up Late’ On MSNBC Anymore

This past weekend, Palin, a Fox News analyst, said in an interview with Fox News Sunday that MSNBC was guilty of “executive hypocrisy” in not disciplining Bashir for his “vile, evil comments.” Following Bashir’s on-air apology, the network — which fired Don Imus in 2007 for referring to members of the Rutgers women’s basketball team as “nappy-headed hos” and suspended David Shuster for two weeks in 2008 for suggesting that Hillary Clinton’s presidential campaign had “pimped out” daughter Chelsea by having her make phone calls to celebrities and convention delegates — told the Associated Press it was “handling this [Bashir] matter internally,” and wouldn’t comment further.

Bashir had used his weekday afternoon program on November 15 to criticize Palin for having compared U.S. indebtedness to China to slavery. Bashir cited the diaries of a former plantation overseer who punished slaves by having someone defecate in their mouth or urinate on their face. Bashir suggested the former Alaska governor was a candidate for the same treatment. After Bashir made that suggestion, the same day MSNBC suspended Baldwin’s show after the host’s off-screen behavior, much debate ensued as to why Baldwin’s reprehensible rant during a heated off-air confrontation merited suspension, while Bashir’s thought-out, and deliberately gag-inducing, suggestion, made on air, did not. Bashir apologized during his next telecast, on November 18. Read More »

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