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RATINGS RAT RACE: ‘Agents Of S.H.I.E.L.D.’ & ‘About A Boy’ Inch Up, CBS Dramas Slip, ‘Celebrity Wife Swap’ Season Debut Soft

By | Wednesday April 16, 2014 @ 9:59am PDT
Nellie Andreeva

UPDATE 2:30 PM: A ton of adjustments: The Voice, NCIS, Marvel’s Agents of S.H.I.E.L.D., New Girl, Person Of Interest and The Originals were each adjusted up a tenth among adults 18-49 while About A Boy, Growing Up Fisher and Supernatural were adjusted down a tenth.

PREVIOUS: ABC’s scheduling stunt with a Marvel’s Agents of S.H.I.E.L.D. block paid off. Airing at 9 PM with last week’s episode as a lead-in, the comic book series last night drew a 2.0 in adults 18-49, up 18% from its fast national last week and up 5% from the final to tie a five-week high. It is currently running behind CBS’ NCIS: LA (2.1) in the hour, but the ABC drama tends to get an upward adjustment in the finals, so it will likely end up in a tie or could even pull ahead.

celebritywifeswapIf you were scratching your head over the pairing of Agents of S.H.I.E.L.D. and Celebrity Wife Swap and banishing the family reality show to 10 PM, you were not alone. In its season premiere in the challenging for ABC Wednesday 10 PM slot, the unscripted series managed a 1.0, down a steep 58% from the last season premiere in the far more family-viewing-inducing 8 PM hour to mark the lowest premiere for the Wife Swap franchise. Still, underscoring ABC’s nightly struggles in the hour, that was a seven-week high for the network in the time period. Read More »

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RATINGS RAT RACE: ABC Tuesday Lineup Tumbles In Week 2, ‘NCIS’ Tops ‘S.H.I.E.L.D.’

By | Wednesday October 2, 2013 @ 9:14am PDT
Nellie Andreeva

UPDATE 1:50 PM: Agents Of SHIELD rose .2 in the finals, making the drop from last week’s premiere 28%. But Lucky 7 dropped further to a 0.7, down 46%. Adjusted up by a tenth were NCIS (3.5) and NBC’s The Voice (4.5), while Chicago Fire (2.6) slipped .2, just shy of last week’s series high. 

PREVIOUS: NCIS special agent Ziva David trumped the Agents of S.H.I.E.L.D. last night as the farewell episode of longtime NCIS cast member Cote de Pablo topped the second episode of ABC’s freshman Marvel’s Agents Of S.H.I.E.L.D. It was a miserable night all around for ABC with big second-week drops. Agents Of SHIELD (3.1/10 in adults 18-49) was down 33% from last week’s big premiere. That still is a pretty potent number, but that can’t be said about the Week 2 ratings for the rest of ABC’s all-new Tuesday lineup. The Goldbergs (2.2/6) was down 29%, Trophy Wife (1.4/4) was down 39%, and Lucky 7 made a serious claim for the first cancellation of the season title with a 0.8/2 — down 38% from last week’s underwhelming premiere and at a level even cheaper summer series can’t survive at.

BROADCAST PREMIERE WEEK: How Did The Networks Do, What Did We Learn?

It was a good night for NBC, which won the night by topping every half-hour in adults 18-49 and was the only network to avoid the second-week blues with no declines. The Voice (4.4/13) was even with its fast national last week and the highest-rated program of the night in 18-49. Chicago Fire (2.8/8) also matched its fast national from last week. There was a minute of Voice overrun, so that could be adjusted down like last week, but the firefighter drama is on track to at least match its premiere week series high of 2.7 if not set a new one. Read More »

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BROADCAST PREMIERE WEEK: How Did The Networks Do, What Did We Learn?

Nellie Andreeva

The broadcast premiere week started off with fireworks as several breakout hits emerged Monday and Tuesday — The Blacklist, Marvel’s Agents Of S.H.I.E.L.D., Sleepy Hollow — and some veteran series returned up year-to-year. But the euphoria subsided as the days went on and the week ended on a whimper, with a weak series launch (ABC’s Betrayal) and across-the-board ratings losses for everyone on Sunday. Here is a look at the four broadcast networks’ performance and a few Premiere Week takeaways:

Strong showing on Monday-Wednesday plus Sunday Night Football was enough for NBC to repeat as the No. 1 network during premiere week in adults 18-49 with its best premiere week rating in five years, 3.1, and the only net to post year-to-year increases in both 18-49 (up 7%) and total viewers (9.7 million, up 19%). What’s more, NBC widened its margin of victory from last year to 35%, the largest for any network in 16 years. And the bump came solely from the entertainment side as premiere week’s SNF was actually down 16% year-to-year (but still the top program of the week by a wide margin). With the exception of Revolution, NBC’s Monday-Wednesday returning shows were all up, led by The Voice. And NBC launched a solid new drama in The Blacklist, which posted the best 18-49 rating for a regular 10 PM drama (3.8) in the past year and the biggest viewer Live+3 increase ever, gaining 4.4 million persons in the first 3 days of DVR viewing. NBC’s problem spot once again is Thursday night where only one series, newbie The Michael J. Fox Show, broke the 2 demo rating threshold.

Related: The Big Story Of Premiere Week So Far: NBC

One swallow may not make a spring but one big hit can make a good fall. Look at ABC, which finished second in premiere week among adults 18-49 (2.3, up 5%), up from No. 4 last September, despite disappointing launches for Lucky 7 (1.3) and Betrayal (1.5), the lowest-rated series premieres so far this season with numbers that immediately open the cancellation door. But the network put all of its eggs in the Marvel basket and scored big with Marvel’s Agents Of S.H.I.E.L.D. which opened with a 4.7 18-49 rating, the top-rated new series and the biggest drama premiere in almost four years. The show also became a shining example of the new paradigm by almost doubling its live TV audience via repeat airing, DVR and online viewing in the first several days as more networks, led by Fox, are pushing multi-platform viewing stats. But there is a lot of reason for concern in the ABC executive suite as most of the network’s returning shows came back down, including flagships Modern Family and Grey’s Anatomy, and besides the S.H.I.E.L.D.-boosted The Goldbergs, the rest of the network’s new comedies, Trophy Wife and Back In The Game, had tepid debuts, and the upcoming Super Fun Night is already raising a red flag with the decision to scrap the pilot episode. In total viewers, ABC (8 million) was down 4%. Read More »

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ABC Sticks To Premiere Week For New Season Rollout

ABC finally unveiled its pretty-straightforward premiere-date plans for the 2013-2014 season, launching a handful of programs — newsmag 20/20, three Friday series, and Monday’s Dancing With The Stars — in advance of the September 23 Premiere Week. Here’s the schedule, with new shows in bold: Read More »

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