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Super Bowl Ad: MSNBC Apologizing Now Officially A Trend – This Time For Tweet About Cheerios Commercial (Video)

LisaColumn__131015210634-275x198Does someone at MSNBC get a bonus for every media report that includes the name “MSNBC” and the word “apology”? This time, the cable news network apologized for a tweet it posted last night suggesting/fearing/hoping conservatives msnbc_logo_20110630160351__121213191013would not like the new Cheerios Super Bowl ad, and directing readers to its report on the ad. The spot features the same interracial family used in an earlier Cheerios commercial that set off quite a discussion — YouTube’s comments section on the ad was turned off when the talk got particularly heinous. “Maybe the rightwing will hate it, but everyone else will go awww: the adorable new #Cheerios ad w/ biracial family,” MSNBC tweeted, directing readers to its report and ad video.

Outrage ensued, with headlines including “MSNBC Slimes ‘Right Wing’ as Racist Over Cheerios Ad,” and “MSNBC Trolls The Right With Cheerios Tweet,” among others. Cue up MSNBC apologies via Twitter:

One minute later it tweeted:

 

More media headlines: “MSNBC Apologizes For Tweet Taunting Conservatives Over Super Bowl Ad Starring Biracial Child,” and “MSNBC Apologizes After Racially Charged Gaff About Cheerios,” to name just two.

MSNBC has done a mess of apologizing lately: Our list includes former show host Martin Bashir’s apology for on-air comments about Sarah Palin, show host Melissa Harris-Perry’s tearful apology for program panel in which fun was poked at Mitt Romney’s family photo featuring a black grandson on his knee, and former show host Alec Baldwin’s mea culpa over on-the-street anti-gay rhetoric.

Here, in its entirety, is MSNBC’s report on the ad, to which the tweet had directed readers, followed by the new Cheerios Super Bowl ad that caused the kerfuffle, and that original Cheerios ad:
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NBC News Keeps Busy Refuting Reports On Ann Curry, David Gregory, Rachel Maddow

2014 is getting off to a busy start for NBC News. No sooner does the division announce its priority is getting Today back up on its feet nbc-news-logo__120406030256with a new tagline “Rise to Shine” that will help viewers forget its bungled dumping of show co-anchor Ann Curry, than a report surfaces that NBC News will not renew Curry’s $12 million contract — the one she got when she was shoved off Today. The network has denied the Radar report, noting that Curry has been given an actual big assignment which, presumably, is what happens when you pay someone $12 mil a year.

Related: ‘Today’ Ad Blitz Unveiling Upstaged By Robin Roberts Coming Out On ‘GMA’: Video

Gregory ToddMeanwhile, the division’s Sunday Beltway show Meet The Press got its fourth quarter numbers, and they’re the franchise’s worst in its history in the news demo. MTP also suffered its smallest fourth-quarter total-viewer crowd since ’91. This news forced the news division to have to insist to Politico that it has no plans to replace anchor David Gregory, because the site’s media columnist had suggested just that.

And MSNBC has had to refute a report in National Review that Rachel Maddow dictates the cable news network’s editorial direction and has a lot to say about personnel decisions. This after MSNBC anchors Martin Bashir and Alec Baldwin got the hook over separate incendiary comments, and a teary apology by Melissa Harris-Perry for an episode of her program in which she and a bunch of comics poked fun at little black grandson Kieran sitting on Mitt Romney’s knee in the family’s Christmas photo.

Related: Will MSNBC’s Host Apology Streak End As Mitt Romney Accepts Latest Mea Culpa? Read More »

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UPDATE: Will MSNBC’s Host Apology Streak End As Mitt Romney Accepts Latest Mea Culpa?

LisaColumn__131015210634-275x1982ND UPDATE, 8:20 AM: Will cable news programs steer clear of comedy after MSNBC‘s botched Melissa Harris-Perry end-of-year show left her tearily apologizing for the show’s gags targeting Mitt Romney‘s adopted black grandson, and Fox News Channel devoting yet more airtime to MSNBC’s show host foot-in-mouth epidemic? Most recently, Romney was a guest on Fox News MelissaHarris-Perrythis past Sunday, in the course of which, during a segment known as “Romney Reacts To MSNBC For Mocking Family Photo”, he told Chris Wallace, “I recognize that people make mistakes and the folks at MSNBC made a big mistake. They’ve apologized for it. That’s all you can ask for. I am going to move on from that. I am sure they want to move on from it. Look, I’ve made plenty of mistakes myself and they’ve apologized for this and, you know, I think we can go on from there.”

The reference was to MSNBC show Melissa Harris-Perry‘s second annual “Look Back In Laughter” telecast, which was supposed to “look back on some of the political absurdity of 2013.” In that episode, a panel of comics was charged with concocting captions to political photos from 2013. Harris-Perry and her producers thought the Romney family Christmas photo — large, white family with tiny black baby on Mitt’s lap — was on topic. One of Harris-Perry’s comedy panelists began to sing snatches of the Sesame Street tune “One Of These Things is Not Like The Others” and Harris-Perry tried her hand at comedy by riffing about her hopes for a marriage between the baby boy named Kieran, and North West — Kanye’s daughter with Kim Kardashian. Read More »

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