Television-Related Toys Eclipse Movie Characters On Retailers’ Holiday Picks

 

There appears to be a trend here that might disturb studios that released family films with the expectation of seeing a windfall from licensed merchandise sales. The new pre-holiday recommendations from Toys ‘R Us (it lists its “Fabulous 15″) and Walmart (it has 23 items it says were “Chosen by Kids”) feature TV characters including Disney Junior’s Sofia the First and Doc McStuffins, Nickelodeon’s Teenage Mutant Ninja Turtles, and Sesame Street’s Elmo. But when it comes to films, Toys ‘R Us suggests one from Universal’s Despicable Me 2, and Walmart has something from Disney’s Planes — but there’s nothing from DreamWorks Animation’s Turbo, Fox’s Epic, Pixar’s Monsters University, or Sony’s Smurfs 2. It’s a sign of a larger trend says International Licensing Industry Merchandisers Association SVP Marty Brochstein. “TV seems to be grabbing more of the attention and shelf space,” he says. Some film properties were hurt by the summer’s animation glut. Read More »

Comments (0)

Disney Probing ‘Cars’ Toy Factory In China

By | Sunday August 28, 2011 @ 4:01pm PDT

Disney claims it is looking into accusations of human rights abuse at the factory in China that makes its popular Cars and Toy Story merchandise. An undercover investigation, which took place in June after a factory employee’s suicide, revealed mistreatment … Read More »

Comments (4)

Will ‘Cars’ Move More Merchandise Than ‘Toy Story 3′? Either Way, Disney Will Remain The World’s No. 1 Licensor

Consumers worldwide spent $2.4 billion last year on merchandise related to Toy Story 3, helping Disney to easily reclaim the No. 1 position on License! Global magazine’s annual tally of the top sellers of stuff emblazoned with trademarked characters and … Read More »

Comments (15)

Disney Trademarks Name Of Navy SEAL Unit That Killed Bin Laden

By | Saturday May 14, 2011 @ 2:14pm PDT

FishbowlNY uncovered three trademark applications that Disney made in early May to claim the rights to the phrase “SEAL Team 6″ covering ”entertainment and education services,” “toys, games and playthings” and “clothing, footwear and headwear.”

Comments 44