Check Out Our New Look

DreamWorks Animation Unwraps DreamPlace, Its Christmas Shopping Mall Attraction

DreamWorks Animation Unwraps DreamPlace, Its Christmas Shopping Mall AttractionCoca-Cola and merchandisers have been appropriating Santa Claus for years. Now DreamWorks Animation hopes to put its stamp on the (SPOILER ALERT) myth by having Shrek introduce kids to St. Nick when they visit him at shopping malls featuring the studio’s DreamPlace location based experience. DWA just disclosed some details about the attraction to begin this holiday season — part of its effort to boost sales of character-related toys, clothing, and other licensed merchandise — which CEO Jeffrey Katzenberg unveiled last month at the industry’s Licensing Expo.
Read More »

Comments (4)

Television-Related Toys Eclipse Movie Characters On Retailers’ Holiday Picks

 

There appears to be a trend here that might disturb studios that released family films with the expectation of seeing a windfall from licensed merchandise sales. The new pre-holiday recommendations from Toys ‘R Us (it lists its “Fabulous 15″) and Walmart (it has 23 items it says were “Chosen by Kids”) feature TV characters including Disney Junior’s Sofia the First and Doc McStuffins, Nickelodeon’s Teenage Mutant Ninja Turtles, and Sesame Street’s Elmo. But when it comes to films, Toys ‘R Us suggests one from Universal’s Despicable Me 2, and Walmart has something from Disney’s Planes — but there’s nothing from DreamWorks Animation’s Turbo, Fox’s Epic, Pixar’s Monsters University, or Sony’s Smurfs 2. It’s a sign of a larger trend says International Licensing Industry Merchandisers Association SVP Marty Brochstein. “TV seems to be grabbing more of the attention and shelf space,” he says. Some film properties were hurt by the summer’s animation glut. Read More »

Comments (0)

Disney Probing ‘Cars’ Toy Factory In China

By | Sunday August 28, 2011 @ 4:01pm PDT

Disney claims it is looking into accusations of human rights abuse at the factory in China that makes its popular Cars and Toy Story merchandise. An undercover investigation, which took place in June after a factory employee’s suicide, revealed mistreatment including child labor and excessive overtime. Although the maximum amount of overtime allowed by law is 36 hours per month, factory workers produced wage slips showing they averaged 120 extra hours per month, according to a report. Employees also cited the use of dangerous chemicals without protective equipment, which they said made them ill, and told undercover investigators that they were made to hide adhesives and thinners during audits by client companies, which also include Mattel and Walmart. Concerns about conditions at the factory, called Sturdy Products, were raised when a 45-year-old worker reportedly jumped off a building at the site after being mistreated by managers. Walmart said in July that it was investigating the suicide. Disney also is launching its own investigation at the factory.

“We take these matters impacting our licensees and business partners very seriously and will continue to evaluate this situation based upon the information available to us,” Disney told Deadline today.

Human rights group Students and Scholars Against Corporate Misbehaviour, which helped investigate Sturdy Products, last year exposed abuses at Apple’s Foxconn plant in China, which had seen a spate of employee suicides. In 2010, Disney remained the top seller of licensed goods worldwide, as … Read More »

Comments (4)

Will ‘Cars’ Move More Merchandise Than ‘Toy Story 3′? Either Way, Disney Will Remain The World’s No. 1 Licensor

Consumers worldwide spent $2.4 billion last year on merchandise related to Toy Story 3, helping Disney to easily reclaim the No. 1 position on License! Global magazine’s annual tally of the top sellers of stuff emblazoned with trademarked characters and logos. Disney accounted for about $28.6 billion in sales of T-shirts, caps, toys, lunch boxes and other consumer goods, which comes to 15.5% of the total for the top 125 companies. The results would have been even more lopsided if the magazine had attributed to Disney the $5.6 billion in merchandise sales for Marvel Entertainment, which ended the year in sixth place. Disney’s poised to move a lot more stuff this year: Consumers have spent more than $8 billion since 2006 on goods related Pixar’s Cars. The release of Cars 2 could propel “the largest licensed merchandise program of the year” and make Cars “a true classic,” the magazine says. Other entertainment companies also did well in 2010. Warner Bros came in fifth with $6 billion in sales, and should top that sales figure this year with stuff related to Harry Potter and Green Lantern. Nickelodeon came in seventh with $5.5 billion. DreamWorks Animation was 16th with $3 billion, closely followed by Lucasfilm, which also generated $3 billion mostly from Star Wars merchandise. Cartoon Network was 24th with $2.4 billion. And 20th Century Fox was 26th with $2 billion. One tidbit: Get ready to see a lot of stuff emblazoned with … Read More »

Comments (15)

Disney Trademarks Name Of Navy SEAL Unit That Killed Bin Laden

By | Saturday May 14, 2011 @ 2:14pm PDT

FishbowlNY uncovered three trademark applications that Disney made in early May to claim the rights to the phrase “SEAL Team 6″ covering ”entertainment and education services,” “toys, games and playthings” and “clothing, footwear and headwear.”

Comments 44