Brian Brooks is a Deadline contributor.
Picturehouse re-opened shop with its first title, Metallica Through The Never, opening exclusively in 305 IMAX theaters over the weekend. The action/concert feature grossed over $1.67 million, easily the weekend’s highest grossing specialty newcomer, averaging $5,482. The weekend’s gross is already more than the cume of the previous film centered on the popular heavy metal band. Docu Metallica: Some Kind Of Monster cumed over $1.22 million domestically in 2004. It opened in three theaters in July of that year, averaging $15,453.
“It’s our first film and it’s going to be totally different as a release because it’s going to be in all IMAX theaters – a first time for an indie,” said Picturehouse chief Bob Berney this week. “It will be in IMAX for a one week exclusive. We think IMAX and Metallica is such a perfect match.” Predators helmer Nimród Antal directed the pic. Picturehouse will expand Metallica Through The Never to 650 runs next Friday.
The weekend’s biggest grosser, however, was a second week holdover. Fox Searchlight‘s Enough Said held strong with a significant expansion. The film directed by Nicole Holofcener added 223 theaters in 67 markets in week 2, grossing $2.1 million for a solid $9,317 PSA. Noted Searchlight Sunday: “It is a very well written film which appeals primarily to the underserved adult audience, however we are beginning to see that a wider and somewhat younger demo of moviegoers are becoming fans of the film. This is evidenced by the strong showing in suburban theaters and upscale multiplexes nationwide.” The film also placed 11th in the overall box office. READ MORE »