I’d like to give a plug to Deadline’s newest MMC sibling site, TVLine.com, which covers the consumer-oriented content side of television (while we cover the business). Debuting over a week ago under the leadership of editor-in-chief Michael Ausiello, TVline has more than tripled initial traffic expectations and blown past its January goals within the first six days. It has shown promising signs of engagement with over 1,000 comments on the first day alone. Credit belongs to Ausiello’s diehard fanbase, who followed him from Entertainment Weekly to his new gig, and also to the impressive team he has assembled, including Matt Webb Mitovich, Megan Masters, and Michael Slezak as well as an occasional contributor you all know and love, Deadline’s TV Editor Nellie Andreeva. Together, Team TVLine has broken more than 50 stories in its first week alone. Check it out.
MMC’s new consumer TV-centric website spearheaded by my colleague Michael Ausiello now has a name, a url, a target launch date and first exclusive advertiser. Here is the release by Deadline.com parent company MMC announcing the launch of TVLine.com:
MMC, the media and publishing company founded by Chairman & CEO Jay Penske announced today TVLine as the name of its new consumer TV focused property launching in early January 2011. Michael Ausiello is Editor-In-Chief and Founder of the new website, with Matt Webb Mitovich serving as Editor-At-Large. MMC also owns the entertainment properties Deadline.com led by Nikki Finke, HollywoodLife.com led by Bonnie Fuller, and Movieline.com led by Charles Runnette.
MMC also announced that HBO is on board as the exclusive advertiser for the first two weeks of TVLine’s much anticipated launch.