MMC’s new consumer TV-centric website spearheaded by my colleague Michael Ausiello now has a name, a url, a target launch date and first exclusive advertiser. Here is the release by Deadline.com parent company MMC announcing the launch of TVLine.com:
MMC, the media and publishing company founded by Chairman & CEO Jay Penske announced today TVLine as the name of its new consumer TV focused property launching in early January 2011. Michael Ausiello is Editor-In-Chief and Founder of the new website, with Matt Webb Mitovich serving as Editor-At-Large. MMC also owns the entertainment properties Deadline.com led by Nikki Finke, HollywoodLife.com led by Bonnie Fuller, and Movieline.com led by Charles Runnette.
MMC also announced that HBO is on board as the exclusive advertiser for the first two weeks of TVLine’s much anticipated launch.
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