Screen Media Goes ‘Back In The Day’ With Michael Rosenbaum

By | Thursday October 3, 2013 @ 2:58pm PDT

Michael Rosenbaum (Smallville, Breaking In) wrote, directed, and stars in the raunchy high school reunion comedy Back In The Day, which Screen Media Films scooped up and will release to theaters … Read More »

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Michael Rosenbaum To Direct ‘Old Days’ With Morena Baccarin

By | Tuesday February 14, 2012 @ 4:30pm PST

EXCLUSIVE: Old Days marks Michael Rosenbaum’s (Smallville) feature directorial debut after recently completing first short, Fade Into You, a horror-thriller currently in post-production. Rosenbaum wrote and will direct and star in the new project. Morena Baccarin, who currently … Read More »

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Open Road Acquires Ensemble Comedy ‘Outrun’

Mike Fleming

LOS ANGELES, CA, November 18, 2011 – Open Road Films has acquired all U.S. rights to the romantic action comedy Outrun — starring, written and co-directed by comic talent Dax Shepard (NBC’s “Parenthood”) with an all-star ensemble cast including

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TV Teaser: CW’s ‘Smallville’

By | Friday April 22, 2011 @ 11:19am PDT

Our colleagues over at TVLine have nabbed exclusive video of Michael Rosenbaum reprising his juicy role as Clark Kent’s arch nemesis Lex Luthor on the CW’s Smallville, which airs the first of its final four episodes tonight at 8. The series is ending its 10-year run, and Rosenbaum’s re-emergence … Read More »

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Michael Rosenbaum To Pen Project For Fox

By | Monday March 28, 2011 @ 4:32pm PDT
Nellie Andreeva

Actor Michael Rosenbaum, who recurs on Fox’s upcoming comedy series Breaking In, is expanding his relationship with the network. The former Smallville star, who has been  pursuing writing for the past couple of years, has received a blind script commitment … Read More »

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Lex Returns: Michael Rosenbaum To Come Back For ‘Smallville’ Series Finale

By | Friday February 11, 2011 @ 7:45pm PST
Nellie Andreeva

Deadline/TVLine EXCLUSIVE: Fans’ prayers have been answered – Clark Kent and Lex Luthor will meet again on Smallville. After months of speculation, Michael Rosenbaum just closed a deal to return … Read More »

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TCA: Dawn Ostroff Says “Days Of Waking Up And Looking At Overnight Ratings Gone”

By | Thursday July 29, 2010 @ 3:26pm PDT
Nellie Andreeva

CW Entertainment President Dawn Ostroff touted the network’s online sales initiative introduced at this year’s upfront market where the CW sold both airings of its shows on TV as well as online streaming with full commercial load. “We’re no longer looking at digital pennies, we have achieved digital dollars,” Ostroff said. The new initiative accounts for young viewers who watch shows online, something traditional ratings don’t reflect, she said. ”The days of waking up and looking at the overnight ratings are gone, especially for the younger demographic,” she said.

Ostroff  is now the longest-running sitting broadcast entertainment president, having been in the job for 9 years (at CW and predecessor UPN). She was asked about Steve McPherson’s recent departure from ABC. ”I wish him all the best,” she said. “I always say these jobs are rented chairs. I’ve been sitting here for 9 years, having seen a lot of people come and go. Unfortunately for us, it’s not that unusual.” Read More »

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