The morning newscast, which launches June 17, is a top priority for the CNN chief. And while it won’t break the mold, Jeff Zucker says in a briefing today that the effort will stand out over time by blending hard news with a relatively young anchor team featuring Chris Cuomo and Kate Bolduan, and news anchor Michaela Pereira. When he ran NBC’s Today Show “we did play with a lot of gimmicks. Cooking segments and outdoor concerts. Those are not going to be part of this kind of program…People are coming to CNN for the news.” Zucker says New Day won’t try to mimic MSNBC’s Morning Joe: “Its success has been with an elite audience but not with a broad audience. We’re not after a niche audience.” He praised the news focus of CBS This Morning but says New Day will have “a slightly different tone that you’ll get from a new generation.” He hopes to get a jump on his rivals by starting New Day at 6 AM. “The one time of day when people don’t necessarily know what’s happening is when they wake up,” he says.
Kate Bolduan Named CNN Morning Show Co-Host With Chris Cuomo; KTLA’s Michaela Pereira Set As News Anchor
CNN finally has its morning team, with congressional correspondent Kate Bolduan joining Chris Cuomo in the early hours. KTLA Los Angeles morning show anchor Michaela Pereira will serve as news anchor for the yet-unnamed New York-based show. “I’ve been looking forward to this announcement since I first joined CNN”, said CNN Worldwide President Jeff Zucker in a statement this morning. “Chris, Kate and Michaela are a dynamic team that will give our viewers in America a new way to start their day. We were floored with excitement when we saw Chris and Kate together on screen, and by adding Michaela to the mix we feel we have something very special. We believe there is an opening to do news in the morning with a fresh, new voice”. No official launch date was given, though the show is set to premiere sometime in the spring.