MTV, once home of TRL, is bringing music back to its afternoon lineup, this time in the form of a singing competition series. The network has picked up Copycat, a half-hour afternoon strip from The Bachelor creator/executive producer Mike Fleiss. It features contestants battling it out onstage, trying to sound like their favorite recording artists. The studio audience will vote on each performance, with one winner getting a cash prize and the title of “Ultimate Copycat”. Warner Horizon TV and Fleiss’ studio-based Next Entertainment are producing, with Fleiss and Brendon Carter exec producing and Matt Laesch co-exec producing. MTV’s next afternoon series, dating show The Hook Up, premieres on Monday.
Ray Richmond is contributing to Deadline’s coverage of TCA.
The critics took out their verbal blades at an afternoon TCA panel hyping the new CW reality show H8R that goes to great lengths to bring “celebrities” together with those who trash talk about them on the Internet. The early episodes will feature the likes of Snooki from Jersey Shore. The biggest names participating in the series so far are Eva Longoria and Leah Remini. Critics peppered exec producers Mike Fleiss and Lisa Gregorisch-Dempsey and exec producer/host Mario Lopez with questions about who would watch the famous go to great lengths to convert their biggest non-fans into supporters. One questioner wondered whether viewers would eventually see an episode where President Obama comes face to face with a Tea Party member.
EXCLUSIVE: The Bachelor creator Mike Fleiss is getting a development executive at his Warner Horizon Television–based production company Next Entertainment. Noel Siegel has been named to the newly created position of SVP Television Development at Next, reporting to Fleiss. Siegel comes to Next after six years at Fox. Most recently, he served as VP Production, Development and Acquisitions at Fox LOOK, Fox Networks Group’s business unit dedicated to international licensing and production of unscripted programming.