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Hulu Plans To Triple Spending On Content Marketing For Originals

By | Wednesday April 30, 2014 @ 7:28am PDT

hulu5__131120195159-275x122“Our goal is to continue to lead the online video advertising market,” CEO Mike Hopkins says in a blog post — echoing the message he delivered this morning at Hulu‘s Newfront presentation in NYC. The TV network backed streaming service says that its Hulu Plus subscription service has more than 6M subscribers — nice growth albeit still far behind Netflix‘s 35.7M domestic online customers. But Hulu’s forte is ad sales and the company offered some impressive stats to buyers: Desktop viewers spend about 50 minutes per session with Hulu, longer than any rival ad-supported premium video site in comScore’s top 100. It also will offer three new ad “experiences,” Hopkins says: It will enable users to make purchases without leaving Hulu; Pizza Hut is the launch partner. The service will offer cross-platform interactive ads with an algorithm that “predicts the appropriate audience for the brand.” And it’s introducing the Hulu 360 Ad that can tailor messages depending on where the viewer is accessing the programming. “We know which device a viewer is on, and we go beyond the traditional video ad to serve a groundbreaking viewing experience,” Hopkins says. On the programming front, Hulu announced that it’s ordering a second season of Deadbeat. 

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Hulu Says Revenues Hit $1B In 2013, +43.9%

By | Wednesday December 18, 2013 @ 9:01am PST

Hulu‘s not a public company, so it can disclose just the financial information it wants.hulu5 And of course the numbers CEO Mike Hopkins just revealed in a blog post look pretty good — suggesting that Hulu’s making progress after owners Disney, Fox and Comcast in July scrapped a plan to sell the service. He says that Hulu Plus has more than 5M subscribers, up from a little more than 3M last year, with more than half streaming in the living room. Hopkins also talks up his content offerings, saying that they include “premium programming from more than 488 content partners, providing over 86,000 TV episodes, 2,900 TV series, and 68,000 hours of video on Hulu and Hulu Plus (and growing).” Viewers streamed more than 1B content videos in each quarter, with each session averaging 50 minutes in Q4.  As a result, “Hulu remained #1 in engagement among top ad supported online video sites, and #1 in market share of all premium online video providers, maintaining our commitment to building the world’s most effective video advertising service and delivering industry-leading results for our advertising partners.” The service has more than 1,000 brands advertising, up 15% vs last year. The employee base also is up 20% to 725, with 140 new hires in the second half of this year.  ”As we scale the business in 2014, we will continue to invest in content, technology and people.” For what it’s worth, Netflix is … Read More »

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Hulu Names Ex-Disney Exec Elaine Paul New CFO

By | Friday October 25, 2013 @ 12:09pm PDT

Elaine Paul has joined Hulu as CFO, the first major move by the streaming service since Mike Hopkins boarded as CEO last week. Hopkins made the announcement today to staff on the Hulu blog. Paul was SVP of Corporate Strategy at Disney and, Hopkins noted, was involved in Disney’s original investment in Hulu back in 2009. At Disney, Paul led various acquisitions, new business initiatives, and strategic investments. In addition to her work in Corporate Strategy, she previously served as VP, Business Development for the Walt Disney Internet Group. The fate of the streaming service controlled by Fox, Disney and Comcast was in doubt early this year. The owners entertained bids for it before deciding in July to keep it, and supply $750M to accelerate its growth. Paul begins her new job on Monday.

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