MTV‘s new president of programming Susanne Daniels has made her first major executive hire official. ABC Family’s VP Development and Programming Mina Lefevre is joining MTV as SVP and Head of Scripted Programming. Lefevre, who starts in February, will oversee all of MTV’s scripted development and programming. Based in Los Angeles, she will report to Daniels.
Related: ABC Family’s Mina Lefevre To Head Scripted Programming For MTV
MTV’s scripted development had been overseen by SVP Justin Levy, who is now expected to report to Lefevre. Levy, who championed MTV’s breakout comedy Awkward, had been flying solo since MTV’s co-head of scripted programming, SVP Clay Spencer, was let go a day after Daniels was announced as new MTV programming topper. Levy and Spencer had been sharing co-head of scripted duties since February 2011.
At ABC Family, where Lefevre spent 12 years, she oversaw such series as flagship drama Pretty Little Liars as well as Melissa & Joey, Jane by Design, and Lying Game. “Mina was instrumental in establishing ABC Family as a pop culture player, and she’s demonstrated a proven ability to make hits that connect with young adults,” Daniels said. Read More »
EXCLUSIVE: I’ve learned that MTV‘s new president of programming Susanne Daniels has made her first major executive hire, tapping ABC Family’s VP Development and Programming Mina Lefevre as SVP and new head of scripted programming. The cable network’s current head of scripted, SVP Justin Levy, is expected to report to Lefevre. MTV had no comment. When Daniels was named president of programming of MTV in November, there was a lot of speculation whether she would bring in top executives from outside, especially people she had worked with at the WB or Lifetime. A day after Daniels’ announcement, MTV’s co-head of scripted programming, SVP Clay Spencer, was let go, leaving Levy as the solo head of scripted. Spencer had been brought in by Daniels’ predecessor David Janollari, while Levy is a homegrown MTV talent, having been at the cable network for over four years, steadily rising through the ranks. He championed the network’s breakout comedy Awkward and also has payed an integral part in the development and production of the other successful MTV series, Teen Wolf. He is now overseeing Hot Mess, the new pilot from Awkward creator/executive producer Lauren Iungerich.
Bringing in an executive from ABC Family signals a continuing focus on millennials for MTV, which has been struggling in the ratings as Jersey Shore lost its juggernaut status. At ABC Family, where Lefevre has been for 12 years, she has overseen all … Read More »