Communications Spending Will Outpace GDP Growth In 2012: Forecast

By | Thursday April 12, 2012 @ 6:58am PDT

Private equity firm Veronis Shuler Stevenson pretty much likes what it sees in media related businesses in today’s mid-year update to its influential annual VSS Communications Industry Forecast. It projects total spending this year of $1.19T, up 5.6% while the U.S. economy is expected to grow 4.4%. And the industry should continue that pace, hitting $1.42T in 2015, VSS says. Fastest growing businesses are Pure-Play Consumer Internet and Mobile Services (+18.1%), Public Relations and Word-of-Mouth Marketing (+14.6%), Broadcast TV (+9.3%), Subscription TV (+7.7%), and Branded Entertainment (+7.5%). Co-founder John Suhler says that the forecast “highlights the impact of a strengthening economy” and calls the growth in devices such as smartphones and tablet computers “the best news for the industry in several years.” Read More »

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Mike Fleming: Let Me Rant More Than Rave About The Film Climate In Hollywood Now

By | Friday March 9, 2012 @ 10:00am PST
Mike Fleming

Oscars Billy CrystalI spent Oscar week in Los Angeles, and after lengthy chats with film executives and agents, I detail below the long-term issues concerning Hollywood. But first, to sum up: I’m convinced they’ve never seen their business in a … Read More »

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