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MSNBC Flatlines On Big Big News Day While Fox News Dominates & CNN Ratings Surge

By | Monday July 21, 2014 @ 12:58pm PDT

MSNBC Flatlines On Big Big News Day While Fox News Dominates & CNN Ratings SurgeThe rule of thumb is that when news is breaking and a crisis is unfolding, cable news networks see a big jump in viewership. Turns out that’s not the case if you are MSNBC. On the first full day of coverage of the Malaysia Airlines disaster and Israeli troop movement into Gaza the day before, the Comcast-owned news channel actually was down double digits among adults 25-54 both in total day and in primetime on July 18. While rivals CNN and Fox News Channel were up 16% and 13% in total day over the comparable day last year, when the news was much quieter to say the least, MSNBC fell 38% to a mere 87,000.

Image (2) foxnewschannel__121107055533__130821210939__130827191454__140401180009-150x149.jpg for post 715548Take a look at primetime, the numbers get even harsher for MSNBC with a 46% fall in the demo to 118,000 from July 19, 2013 compared to a rise of 16% and 30% for FNC and CNN. Winning in all categories on Friday and benefiting from the breaking news, FNC had 268,000 among 25-54s for total day and 323,000 during primetime. Seeing an uptick as it commonly does during breaking news, the often ratings struggling Time Warner-owned network got 208,000 in the demo total day and 263,000 in Image (1) cnnlogo__140117174347-275x131__140122180929__140425214942__140602211242.jpg for post 739150primetime.

Related: FNC Wins 50th Straight Ratings Quarter

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UPDATE: Networks Break In Again For Obama News Conference On Shot-Down Malaysia Airlines Plane

By | Friday July 18, 2014 @ 8:57am PDT

UPDATE: Networks Break In Again For Obama News Conference On Shot-Down Malaysia Airlines PlaneUPDATE, 8:57 AM: ABC, CBS, Fox and NBC as well as the cable networks have just broken away from normal programming to cover President Obama‘s remarks live from the White House on the latest from yesterday’s Malaysia Airlines disaster over the Ukraine. Obama said one U.S. citizen was among the 298 passengers killed from what is suspected to be a surface-to-air missile launched by pro-Russian rebels. He called for an immediate ceasefire in Ukraine and demanded a credible investigation, saying a UN investigation is already underway with Ukraine and Russia expected to cooperate fully. Read More »

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Same As It Ever Was: Fox News Wins 50th-Straight Ratings Quarter, But All Channels Down

By | Monday June 30, 2014 @ 7:06pm PDT

Same As It Ever Was: Fox News Wins 50th-Straight Ratings Quarter, But All Channels DownHo hum, another quarter, another Fox News Channel win in the ratings against its all-news competitors, MSNBCCNN and HLN. The win is now the 50th straight quarter (and 150th straight month) for Fox, going back more than a dozen years. They’ve been so consistently ahead for so long that another win, even a landmark like this, seems a bit of a yawner for the cable news powerhouse as it transforms into the Rolling Rock of ratings kings. So, how did they win this time ’round? Let us count the ways:

  • FNC was sixth in Primetime total viewers among all cable networks (CNN was 34th, MSNBC 29th).
  • FNC was seventh in Total Day viewers among all cable nets (CNN was 29th, MSNBC 30th).
  • For the quarter ending today, FNC had the top 14 highest-rated news shows in total viewers. It had nine of the top 10 news shows for the core Adults 25-54 demo, with only re-runs of CNBC’s Shark Tank on MSNBC sneaking into the tenth spot.
  • Total viewers for the Top 5 shows were: The O’Reilly Factor (2,361,000); The Kelly File (1,998,000); The Five (1,842,000); Special Report w/ Bret Baier (1,730,000); and On the Record w/ Greta Van Susteren (1,496,000).
  • FNC led all cable networks in that 25-54 demo, which is the heart and crabby commentariat of the news-watching audience.
  • Both Fox & Friends and Your World with Neil Cavuto have been No. 1 in their respective slots for 50 consecutive quarters, again dating back more than 12 years to the first quarter of 2002.
  • FNC has more Total Day viewers, 945,000,

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UPDATE: About 809,000 Watch Lawrence O’Donnell Return To MSNBC, Emotionally: Video

By | Tuesday June 24, 2014 @ 4:05pm PDT

UPDATE: About 809,000 Watch Lawrence O’Donnell Return To MSNBC, Emotionally: VideoUPDATED with ratings: About 149,000 of those 809,000 viewers  who watched Lawrence O’Donnell’s emotional return to MSNBC  fell in the news demo. His numbers were up 11% over the network’s June-to-date in the demo and 39% over MSNB’s June to date in total viewers.

In his return, O’Donnell described the taxi accident in which he and his brother were injured. He also talked about David Koch, who’d given large sums of money to the hospital at which O’Donnell was treated. In April, MSNBC said O’Donnell would be off the air for several weeks while he recovered from the crash, which happened while he vacationing out of the country.

His Last Word comeback beat CNN Tonight at 10 PM. But he got pounded by FNC’s Hannity, which virtually doubled O’Donnell’s return in overall audience (1.562 million viewers) and nearly quadrupled him in demo viewers (400,000 demo viewers).

Watch here:

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Can Angelina Jolie Rescue Ronan Farrow From Ratings Plight?

By | Thursday June 12, 2014 @ 2:36pm PDT

The Cinema Society And Johnston & Murphy Host A Screening Of Sony Pictures Classics' "Kill Your Darlings" - ArrivalsMSNBC announced this morning Ronan Farrow will sit down with Angelina Jolie in London on Friday to discuss her efforts to help end sexual violence in conflict zones.  Jolie is the co-host of the Global Summit to End Sexual Violence, the largest global meeting ever held on the subject of sexual violence in war.  The interview, which will air on Friday’s Ronan Farrow Daily at 1 PM ET, makes perfect sense — Farrow being the son of Mia Farrow, and Mia Farrow being Angelina Jolie before Jolie was Angelina Jolie — an actress well-known for using her celebrity to promote various humanitarian causes. Today’s announcement led to some speculation that Farrow – the son Angelina-Jolie-visits-Syrian-refugees-in-Turkeyof Woody Allen (or maybe Frank Sinatra, according to mom Mia in an interview last fall with Vanity Fair) – may have a future on MSNBC snagging celebrity interviews.

Farrow needs something new to do at MSNBC, where, in June to date, he’s clocked just 201,000 viewers — 42,000 in the news demo. That’s 27% and 42% lower than his first-month stats which, in turn, were nothing to write home about. Compared to one year ago, Farrow’s launch-to-now ratings are down 28% in overall audience, and 30% in the news demo, versus MSNBC’s … Read More »

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MSNBC Pulls ‘Disrupt’

By | Thursday June 5, 2014 @ 8:35am PDT

msnbc_logo_20110630160351__121213191013MSNBC has canceled Disrupt With Karen Finney, just shy of its first anniversary. Finney, a political commentator at the network since 2009 who previously served as deputy press secretary to Hillary Clinton during the Clinton presidency, will remain at the network as a contributor. Lousy ratings did in the 4 PM weekend show, which regularly ranked No. 4 in its time slot among cable networks. The cancellation was first reported by TV Newser, citing the network.

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MSNBC’s ‘Way Too Early’ To Apologize On-Air For Cinco De Mayo Segment

By | Tuesday May 6, 2014 @ 3:47pm PDT

msnbc_logo_20110630160351__121213191013__140102224602-275x86Two days after MSNBC‘s Way Too Early ran a segment in which host Thomas Roberts talked about the origins of Cinco de Mayo while Morning Joe producer Louis Burgdorf ambled around the newsroom in a sombrero, shaking maracas and pretending to swill tequila, the program will issue an on-air apology.

In the segment, Roberts talked about the origins of Monday’s holiday. Burgdorf shook his maracas and faux swilled. “It’s also an excuse to drink tequila on a Monday morning at work for Louis,” Roberts said, adding, “You have to drink the whole thing  — and eat the worm.”

The National Association of Hispanic Journalists blasted the segment, accusing MSNBC of  “lack of judgment, insensitivity” and for its “attack of the Mexican community.”
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CNN Enjoys Ratings Bump With White House Correspondents’ Dinner

100th Annual White House Correspondents' Association DinnerCNN led the cable news charge Saturday night at 10 PM when the White House Correspondents’ Dinner was in full boil. The network flooded the zone with three hours of Nerd Prom, starting at about 8 PM ET. MSNBC began its coverage at 9 PM. Fox News Channel stuck with its regular schedule until 10 PM, when it switched to a special on the Benghazi investigation. FNC ran the guts of the WHCD — President Obama‘s speech followed by NBCU star Joel McHale — at midnight.

Related: Obama Rips Cable News & Joel McHale Bombs At WHCD

C-SPAN had the most comprehensive coverage of the annual Hollywood celebrity petting zoo for Washington press and the government officials they cover. Once again, C-SPAN’s coverage began with its traditional camera-trained-on-boom-mike coverage of celebs arriving at the hotel and the C-SPAN LeahyCam. Sadly C-SPAN is not rated by Nielsen, so those of you who watched on that network are lost to history.

Related: Video: Joel McHale’s Speech at WHCD

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Lawrence O’Donnell Will Be Off MSNBC “For Several Weeks” After Car Accident

By | Monday April 14, 2014 @ 2:40pm PDT

lawrenceodonnell1The Last Word host Lawrence O’Donnell will be off the air as he recovers from a weekend car accident. MSNBC confirmed the news today in a statement: “Lawrence O’Donnell and his brother Michael were injured in a taxi accident on Saturday while vacationing out of the country. They were transported back to the US — Lawrence to NYC and Michael to Boston. They are both under the care of doctors and expected to make a full recovery. Lawrence will be off from MSNBC for several weeks as he recuperates. Our thoughts and support are with the O’Donnell family and we look forward to having Lawrence back on the air soon.” No word on their specific injuries. MSNBC says Alex Wagner is expected to fillv in for O’Donnell during the 10 PM ET time slot Monday and Tuesday of this week with Ari Melber taking Wednesday and Thursday.

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CNN Hits Near Low In Q1 Ratings, Fox News On Top Again For 49th Time, MSNBC Down

By | Tuesday April 1, 2014 @ 11:04am PDT

cnnlogo4__140310195953They may have had a March ratings surge with their constant coverage of the missing Malaysian Airliner but it wasn’t enough to save CNN from one of their worst quarterly primetime results ever. Between December 30, 2013 and March 28, 2014, the Jeff Zucker-run cable news network pulled in an average of 498,000 total viewers between 8 PM and 11 PM and 169,000 among adults 25-54. While CNN saw a slight 3% dip in the key news demo, it slid 16% in total viewers from from Q1 2013. That viewership result slide tumbles CNN down to the third worst quarter it has ever had in total audience. Only the Q2 2012’s 446,000 and Q4 2013’s 474,000 were worst for network. Fellow cabler MSNBC was also down from msnbc_logo_20110630160351__121213191013__140102224602-275x86Q1 2013. With 683,000 total viewers in primetime, MSNBC fell 10% in Q1 2014 from a year beforehand. Undoubtedly, all the shifts in the cabler’s schedule, anchor missteps and the vast underperformance of assumed golden boy Ronan Farrow were contributing factors in this fall. Still MSNBC had its best quarter in a year and held on to the No. #2 primetime spot in both total viewers and among adults 25-54 (214,000, down 4% from Q1 2013). The network was also second in total day with 394,000 viewers and 138,000 in the demo, a fall of 9% and a 2% from Q1 2103.

Related:Read More »

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CNN Doesn’t Mind Media Storm So Long As Viewers Shower It With Ratings

By | Wednesday March 26, 2014 @ 3:18pm PDT

cnnlogo4LisaColumn__131015210634-275x198Weekly Column: Just when it looked as though the Missing Malaysian Airliner story was running out of gas, officials announced this morning that French satellites have grabbed images of more than 100 “potential objects” from Flight 370 in the southern Indian Ocean about 1,500 miles off the coast from Perth, Australia, giving CNN fresh material with which to hang on to the story for dear life. The maybe-debris, which was scattered over 154 square miles — roughly the size of Denver –  ranges in length from 3 to 72 feet which, some CNN pundits noted,  is about the length of a wing on the Boeing 777 that disappeared March 8 as it was heading from Kuala Lumpur to Beijing with 239 on board. Reporters Who Cover Television, and Columnists Who Want In On The Web Traffic, who in the preceding three weeks had exhausted their repertoire of derisive comments about CNN’s flood-the-zone coverage of the missing plane, spent the day looking haggard and care-worn, like a Borgia who’d just realized he’d run out of cyanide with another banquet about to be served.

Here, in a two-week ratings nutshell, is why Reporters Who Cover Television and Columnists Who Want In On The Web Traffic can harrumph all they want about CNN’s coverage of the missing airplane, but CNN is not going to let go of this story:

newcnnplanechart

 

CNN-bashing is a favorite sport among journalists — the festivities generally break out whenever the network dives on one of those disaster-with-international-angle stories that are in CNN’s wheelhouse. Read More »

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UPDATE: Ronan Farrow Tweet Touting Malaysian Airliner Grief Breaks Cease-Fire Among TV News Rivals

UPDATE, 1:40 PM: We spoke too soon. TV news types blasted MSNBC’s Ronan Farrow after he tweeted/touted this morning that he had exclusive footage of the girlfriend of Malaysia Airlines Flight 370 passenger Philip Wood when she received news from Malaysia Airlines that it believed the plane went down in the Indian Ocean off the coast of Australia and that there were no survivors.

Ronan Farrow Tweet

Farrow tweeted by way of promoting his MSNBC program that is telecast at 1 PM. His tweet was deleted when outrage ensued, and sniffed at his earlier self in a subsequent tweet: Read More »

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FNC Hangs On To Ratings Lead But CNN’s Bill Weir Tops His Timeslot, While NBC’s Chuck Todd Joins CNN Critics As Missing Plane Coverage Continues

As the Mystery of Missing Malaysian Airlines Flight MH370 mystery dragged on, Fox News Channel continued its hold on primetime BillWeirThursday in the news demo (391,000) with CNN a competitive No. 2 (321,000) followed, not closely, by MSNBC (166,000) and HLN (128,000). Piers Morgan Live, hosted by possible Morgan replacement Bill Weir (373,000), was the only CNN program to best FNC — Megyn Kelly (353,000) in the demo. But CNN took a tumble at 10 PM when the network switched from missing-plane coverage to docu-series Chicagoland (172,000). FNC’s Hannity clobbered it (331,000). Earlier in the evening, CNN’s Erin Burnett (347,000) came within 9,000 demo viewers of FNC’s Greta Van Susteren (356,000), after which FNC’s Bill O’Reilly (486,000) widened the lead, over CNN’s Anderson Cooper (420,000). Read More »

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Malaysian Airliner Search Overnight Drama Keeps TV News Operations Humming: Video

By | Thursday March 20, 2014 @ 7:34am PDT

malaysiaairjet1Around 11:30 PM ET last night word that new satellite images had pinpointed two large objects in the ocean a couple thousand miles off the coast of Australia electrified TV news teams covering missing Malaysia Airlines Flight MH370. Fox New Channel‘s Shepard Smith jumped back on the air at midnight to report on the new development, but anchored from the newsroom studio because it takes a big team to fire up The Deck. CNN  broke into its AC360 repeat at 11:26 PM with CNNI anchor John Vause, with Don Lemon and Richard Quest jumping in at 11:55 PM and Anderson Cooper added at 12:07 AM. MSNBC‘s Betty Nguyen anchored for that network, handing off to Chris Jansing around 2 AM.

ABC‘s lucky David Wright was flying on a U.S. Navy surveillance plane in the Indian Ocean when it was directed to the sightings, and told Nightline “We’ll be the first on the site.” But when ABC’s Good Morning America clocked in this morning, Wright, now back in Perth, reported the surveillance plane had turned up only a freighter and some dolphins. Watch Wright’s GMA report here:


ABC US News | ABC Business News

Watch Shep’s midnight report here: Read More »

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Fox News Tops Cable’s Total-Viewer Rankings With Week Of Ukraine, Malaysia Airlines Mystery And Obamacare Deadline

By | Tuesday March 18, 2014 @ 10:47am PDT

Ukraine, Malaysia Airlines Flight 370,fox-news-logo and the Obamacare deadline catapulted Fox News Channel to No 1 among cable networks in primetime last week, with an average of 2.049 million viewers. FNC edged past USA  (1.907 million), History (1.898 million), AMC (1.796 million), TBS (1.73 million), TNT (1.613), and ESPN (1.334 million). CNN finished the week 22nd among cable networks with 800,000 primetime viewers of all ages, and MSNBC ranked No. 27 with 666,000 primetime viewers. In total day, FNC ranked No. 3 with viewers 2+, CNN ranked No. 37 and MSNBC ranked No. 28.
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Fox News Beats Rivals In Ratings When Harlem Explosion Becomes National News

By | Thursday March 13, 2014 @ 2:56pm PDT

jcbldg[1]Fox News Channel was the most-watched network yesterday morning during the breaking news of the explosion in Harlem, NY,  both total viewers and in the news demo. At 10 AM ET, when reports of an explosion demolishing a building first broke, Fox News delivered 1.31 million total viewers — more than CNN (670,000) and MSNBC (313,000) combined –  and 297,000 demo viewers (to CNN’s 201,000 and MSNBC’s 109,000).  Fox News jumped 42% in the news demo in that hour, compared to the 209,000 viewers of one day earlier. CNN climbed 49% in the hour, but from a smaller base of 135,000 demo viewers at 10 AM Tuesday to 201,000 demo viewers when the blast became the headline. MSNBC, which tends not to draw a lot more viewers for breaking catastrophic news the way the other cable news networks do, went up a more modest 17%, up from the previous day’s 93,000 demo viewers to 109,000. Fox News also finished first for the total day in both overall audience and in the demo, though CNN’s AC360 clocked a rare demo win against The O’Reilly Factor at 8 PM with coverage of the latest twists in the missing Malaysia Airlines flight.

Related: Anderson Cooper Edges Bill O’Reilly As Malaysia Airlines Mystery Grabs Viewers

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Ronan Farrow’s MSNBC Programs Slips In News Demo, Inches Up With Younger Crowd

By | Wednesday February 26, 2014 @ 2:37pm PST

Ronan FarrowMSNBC‘s Ronan Farrow Daily slipped slightly in its second telecast Tuesday, averaging 209,000 viewers — 45,000 of them in the news demo –  but his audience crept up to 34,000 in the younger 18-49 demo. Still, even his young demo numbers fell short of one year ago, when Andrea Mitchell Reports logged 492,000 viewers in the time slot on the comparable Tuesday, including 123,000 in the news demo and 106,000 in the 18-49 demo. Mitchell’s program also averaged 382,000 viewers ages 50 and older, while Ronan Farrow yesterday clocked 174,000 in that age bracket, so his show can be said to be skewing younger. Farrow’s lead-out, The Reid Report, scored 307,00 viewers and 79,000 in the news demo on Tuesday.

Farrow’s debut Monday scored 216,000 viewers — the cable network’s smallest audience of the day, tied with 10 AM’s Jansing & Co. Farrow — who was recruited, in part, to attract the next generation of news viewers to the network — averaged just 21,000 msnbc_logo_20110630160351__121213191013__140102224602viewers in the younger 18-49 demo Monday. Among 25- to 54-year-olds, he logged an average of 46,000 viewers. His biggest audience by far was among viewers ages 50 and older — 195,000 of them. That older skew is typical of news programming but might be somewhat surprising given how assiduously he catered to younger viewers during his maiden broadcast. Read More »

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Ronan Farrow’s New MSNBC Program Off To Weak Start: Video

By | Tuesday February 25, 2014 @ 1:50pm PST

Ronan FarrowRonan Farrow‘s debut as host of Ronan Farrow Daily on MSNBC scored 216,000 viewers Monday — the cable network’s smallest audience of the day, tied with 10 AM’s Jansing & Co. Farrow  — who was recruited, in part, to attract the next generation of news viewers to the network — averaged just 21,000 viewers in the younger 18-49 demo. Among 25- to 54-year-olds, he logged an average of 46,000 viewers. His biggest audience by far was among viewers ages 50 and older — 195,000 of them. That older skew is typical of news programming but might be somewhat surprising given how assiduously he catered to younger viewers during his maiden broadcast.

Related: February Cable News Numbers: CNN Tumbles As Fox News Channel Logs 146th Consecutive Win; MSNBC Hangs On

Farrow recruited fewer viewers — and fewer young ones — than did Andrea Mitchell Reports in its new timeslot. Mitchell’s show logged 223,000 overall viewers, including 48,000 viewers in the msnbc_logo_20110630160351__121213191013__14010222460218-49 demo, and 71,000 in the news demo — 25-54. Mitchell’s show, ironically, did not do as well with the 50+ crowd as did Farrow, scoring an average of 174,000 of them. The only program that scored a smaller crowd of 18- to 49-year-olds on MSNBC that day was the show that followed Farrow’s, The Reid Report — the other new program making its debut that day, hosted by Joy Reid. It clocked 262,000 overall viewers, just 14,000 in that younger demo, 38,000 in the news demo, and 245,000 viewers ages 50+.

Related: MSNBC Apologizing Now Officially A Trend
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February Cable News Numbers: CNN Tumbles As Fox News Channel Logs 146th Consecutive Win; MSNBC Hangs On

By | Tuesday February 25, 2014 @ 11:46am PST

February cable ratings are in –  Piers Morgan may be out at CNN, but what about the rest of the network’s primetime, which looked none too good for the month, all losing around half their audience compared to same month last year? CNN‘s Anderson Cooper cnnlogo__130909223055-200x95__131028185652__131031215342__131104224558__131108225110__131209225955at 8 PM dropped 47% February to February in overall audience to average 421,000 viewers, and 46% in the news demo to 127,000 viewers for the month, according to Nielsen. In his defense, Cooper’s lead-in, Erin Burnett Outfront, dropped 39% to post an average of 293,000 viewers in February –  CNN’s smallest monthly haul in the timeslot in more than two decades — and slipped 32% in the news demo to 100,000 viewers. Morgan’s getting scrubbed from 9 PM at CNN because, for instance, he logged 347,000 viewers for the month — down 46% –  and 100,000 demo viewers — down 38%.

foxnewschannel__121107055533__130821210939Meanwhile, Fox News Channel has now reached 146 consecutive months at No. 1 in total viewers, in both total day and primetime, among cable news networks, and is for February the only cable network up in both total viewers and the demo compared to last February. In all of cable, Fox News ranked third in primetime (8-11 PM) – behind USA Network and History – and fifth for total day. Meanwhile, neither CNN or MSNBC were able to crack the top 20 in either daypart. CNN ranked 39th in prime and 34th in today day; MSNBC 26th in prime and 27th in total day. Every hour of the day, Fox News dominated CNN and MSNBC  combined in total viewers. It also beat both networks in the news demo. Read More »

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