Word that Miley Cyrus lit a joint during her acceptance speech appears to have ignited U.S. viewer interest in the MTV European Music Awards, which clocked its biggest audience ever in this country. That said, its most-watched audience is about 1.2 million viewers.
MTV forecast that, based on early data, the 2013 EMAs is on course to achieve an even higher consolidated worldwide audience than last year, when an estimated 39.4 million viewers tuned in and produced a record global audience for the awards show.
MTV did not forecast how many of those viewers were utterly disappointed in Sunday’s broadcast. As it had done with the U.S. telecast, MTV wiped Miley from its announcement about the trophy show’s “record-breaking response on MTV’s digital and social platforms, marking this year’s show as the best ever in network history for votes, visitors, video views and social media activity.” In the U.S., nearly 2 million page views were registered the day of show, MTV said, without a hint of what might have caused that. MTV did, however, note it’s a year-over-year uptick of more than 1,000%, while day-after page views hit 1.3 million, up 180% year-over-year. (Watch the edited clip of Miley’s acceptance speech after the jump.)