Check Out Our New Look

CABLE RATINGS: ‘Archer’ & ‘Jersey Shore’ Slightly Down, Piers Morgan Not So Slightly

Nellie Andreeva

The second season premiere of FX’s animated comedy Archer last night drew 1.5 million viewers, 986,000 of them in the adults 18-49 demographic. It was down 16% from the series premiere last year but significantly outperformed its first season average. Interesting footnote: Archer‘s lead-in, a rerun of Two and a Half Men, logged 1 million 18-49 viewers on the day Charlie Sheen made headlines with his hospitalizations following a wild party at his house. That was one of the show’s most watched telecasts on FX ever.

Airing against Archer, MTV’s Jersey Shore finally cooled off, but just a tiny bit. After a series of ratings records, the hit reality series averaged 8.83 million viewers last night, a fraction below the record 8.87 million who tuned in last week. The show kept steady in the 12-34 demo with a 8.8 rating and once again ranked as the second highest-rated program on any network behind Idol.

Meanwhile, CNN’s Piers Morgan Tonight sunk to a new low last night, and that’s not only a reference to his choice of Kim and Kourtney Kardashian as guests. Morgan’s interview with the Kardashian sisters drew his smallest audience to date by a wide margin, 498,000. That is well below the 2.1 million he attracted in his debut last Monday and below the 674,000 his predecessor Larry King averaged in 2010. How small was Piers Morgan’s audience? It was … Read More »

Comments 24

MTV Greenlights Fourth Season Of ‘Jersey Shore’, Sends The Gang To Italy

Nellie Andreeva

No surprise there: MTV has greenlight a fourth season of its red-hot reality hit Jersey Shore, which will be filmed in the spring in Italy. From the network: “America’s most talked about housemates are leaving the boardwalk behind for the piazzas of Italy. Poised to get their G.T.L. on abroad, ready to drop in on Vinny’s family for a famous Guadagnino dinner and excited to trade gorillas for Italian stallions, this wacky and dysfunctional family is about to turn “the beautiful country upside down.” MTV films 2 cycles of Jersey Shore a year, one in  summer/fall in the show’s original New Jersey setting, and one in winter/spring in a warmer place where the cast can show off their trademark tan. Last year, they went to Miami. This time, they’re going farther. “While the stateside Jersey Shore locales have become iconic for our audience it’s really the constantly evolving dynamic amongst the cast that keeps them coming back each season and Europe is a fresh spin on a show that continues to reach new heights for us,” said Chris Linn, MTV’s EVP of programming. “The cast is headed to the birthplace of the culture they love and live by. We can’t wait to see what erupts as a result.” Read More »

Comments 79

Huge Ratings For ‘Jersey Shore’ Premiere

By | Friday January 7, 2011 @ 11:44am PST
Nellie Andreeva

Some 8.5 million viewers tuned in for the Season 3 premiere of Jersey Shore on MTV last night, making it the highest-rated series telecast on MTV ever. It shattered Jersey Shore‘s previous record for most-watched episode, which was 6.7 million. In MTV’s target demo of persons 12-34, the Jersey Shore premiere (8.3 rating) was up 63% vs. the reality series’ Season 2 debut. And despite airing at 10 PM, Jersey Shore was the second highest-rated program on any network among adults 18-49 behind CBS’ The Big Bang Theory.

Comments 44

MTV Apologizes Over Transphobic Content In ‘Jersey Shore’ Reunion Special

By | Tuesday November 2, 2010 @ 11:47am PDT
Nellie Andreeva

MTV’s Jersey Shore has never been a model for political correctness, starting with the initial backlash in the Italian American community over the use of the word “guido” on the show. Last week, the hit reality series got in hot water over the use of another derogatory term, “tranny” in what GLAAD called “one of the most blatant examples of transphobia seen on television” on the Jersey Shore reunion on Thursday. MTV has issued an apology. “The segment in question was certainly not meant to be insensitive, but in retrospect we realize that it was offensive to some viewers,” the network said. “We sincerely apologize.” The said segment would be edited out of future reruns of the special that will air after the current repeat cycle ends on November 4. MTV also agreed to meet with GLAAD to discuss how to better portray transgender issues on the network. Here is GLAAD’s description of the segment: Read More »

Comments 106

CABLE RATINGS RAT RACE: Solid Exit For MTV’s ‘Jersey Shore’

Nellie Andreeva

In its second season finale, MTV’s phenom Jersey Shore fell short of the all-time record of 6.7 million viewers it posted earlier this fall. But a total audience of 6.1 million viewers and a 3.1 rating in 18-49 that won the 10 PM hour over the broadcast networks is nothing to scoff at. (Jersey Shore also won the entire night in persons 12-34 with a 6.1) For its second season, Jersey Shore averaged 5.8 million viewers and a 5.7 P12-34 rating to become MTV’s highest rated series ever in persons 12-34.

Comments (13)

RATINGS RAT RACE: MTV’s ‘Jersey Shore’ Returns Huge

Nellie Andreeva

MTV’s reality hit Jersey Shore broke series records with its second season premiere last night, which drew 5.3 million viewers and a 5.1 rating in people 12-34. This marks the top cable telecast of the year in 12-34 and MTV’s best season premiere rating in more than seven years, since the Season Two launch of  The Osbournes. The Season 2 premiere of Jersey Shore was up 292% over its series debut last year in 12-34 and up 280% in viewers. It was also up 10% from the show’s blockbuster Season 1 finale.

Comments 28

Another Sign Western Civilization Might Be Coming To An End…

Nellie Andreeva

The cast of MTV’s Jersey Shore rang the opening bell at the New York Stock Exchange this morning… Dow Jones ended the day up .1%, while the stock of MTV parent company Viacom was down 1.8%.

Comments (19)