All the media attention surrounding the controversial new MTV drama Skins didn’t convert into ratings, as the racy freshman drama was down sharply in its second airing last night. The series, which lost a number of advertisers since its premiere, drew 1.6 million viewers, less than half of the 3.3 million who tuned in for the debut last week when it had an original Jersey Shore as a lead-in. In the key 18-34 and 12-34 demographics, the show did a 1 rating vs. 2.7 last week and 1.4 vs 2.9 last week, respectively. Because of the show’s huge lead-in last week provided by a ratings record-breaking episode of phenomenon Jersey Shore, Skins was facing tough Week 2-to-Week 1 ratings comparisons. Indeed, sources said Episode 2 slightly exceeded internal ratings projections at the network. Still, given the big controversy surrounding the show, numbers could’ve held up better.
Another week, another ratings record for Jersey Shore. The red-hot MTV reality phenomenon drew 8.9 million viewers last night, beating last week’s record of 8.6 million. In adults 18-49, it averaged a 4.7 rating, also a new record, making it the second highest-rated program on TV last night behind Fox’s American Idol.
Facing Jersey Shore at 10 PM was the premiere of USA’s new light drama Fairly Legal (3.9 million viewers). That was lower than USA’s most recent series premiere, Covert Affairs, also featuring a female lead, which posted 4.9 million viewers in its July debut. However, it’s hard to make apples-to-apples comparisons as Fairly Legal is the first USA series to debut in the winter. The series, starring Sarah Shahi as a mediator, held onto a solid 87% of its lead-in, the Season 3 premiere of Royal Pains (4.4 million). That was down from the 5.9 million audience for the third season opener but that too aired in the summer as this is Royal Pains‘ first winter season premiere. Elsewhere on cable, the season finale of Real Housewives of Beverly Hills on Bravo averaged 2.8 million viewers.
Some 8.5 million viewers tuned in for the Season 3 premiere of Jersey Shore on MTV last night, making it the highest-rated series telecast on MTV ever. It shattered Jersey Shore‘s previous record for most-watched episode, which was 6.7 million. In MTV’s target demo of persons 12-34, the Jersey Shore premiere (8.3 rating) was up 63% vs. the reality series’ Season 2 debut. And despite airing at 10 PM, Jersey Shore was the second highest-rated program on any network among adults 18-49 behind CBS’ The Big Bang Theory.
MTV this morning confirmed Deadline’s story from Sunday, announcing that it is elevating EVP scripted development David Janollari and EVP MTV Production Chris Linn. The duo will succeed departing president of programming Tony DiSanto. Here is the official release:
New York, NY (November 9, 2010) MTV, a part of Viacom’s MTV Networks today announced veteran entertainment and television executive David Janollari will take on the expanded role of Executive Vice President, Head of Programming for the network effective immediately. In addition, Chris Linn will become Executive Vice President, Programming and Head of MTV Production. The announcement was made today by Van Toffler, President of MTV Networks Music & Logo Group and Stephen Friedman, General Manager of MTV.
In its second season finale, MTV’s phenom Jersey Shore fell short of the all-time record of 6.7 million viewers it posted earlier this fall. But a total audience of 6.1 million viewers and a 3.1 rating in 18-49 that won the 10 PM hour over the broadcast networks is nothing to scoff at. (Jersey Shore also won the entire night in persons 12-34 with a 6.1) For its second season, Jersey Shore averaged 5.8 million viewers and a 5.7 P12-34 rating to become MTV’s highest rated series ever in persons 12-34.
A lot of Lady Gaga mixed with a little Justin Bieber and some Kanye West/Taylor Swift controversy led to a big turnout for the 2010 Video Music Awards on MTV last night. The ceremony hosted by Chelsea Handler, who was mostly panned for her emcee job, averaged 11.4 million viewers and a 10.0 rating in persons 12-34 (7.9 million viewers in the demo
CABLE RATINGS RAT RACE: 8 Mil Watch ‘Camp Rock 2′, Another Record For ‘Jersey Shore’ & Season High For ‘Project Runway’
Last night’s premiere of Disney Channel’s Camp Rock 2: The Final Jam drew some 8 million total viewers to rank as the year’s most watched cable movie and TV’s top Friday telecast in nearly 6 months in total viewers. The sequel’s audience was down slightly from the 8.9 million averaged by the first Camp Rock movie. For comparison, Disney Channel’s High School Musical 2 (17.2 million) nearly doubled the audience of the original HSM TV movie (7.7 million).
Over at MTV, Jersey Shore broke series records for a fourth straight week on Thursday, averaging 6.5 million viewers and a 6.5 rating in persons 12-34. This was MTV’s highest rated series telecast in over eight years – since The Osbournes in May 2002.
Also on Thursday, episode 6 of Lifetime’s Project Runway’s eighth season surpassed four million total viewers (4,002,000) and two million Adults 25-54 viewers (2,160,000) to post the reality series’ highest marks since the Season 6 finale last November.
MTV’s reality hit Jersey Shore broke series records with its second season premiere last night, which drew 5.3 million viewers and a 5.1 rating in people 12-34. This marks the top cable telecast of the year in 12-34 and MTV’s best season premiere rating in more than seven years, since the Season Two launch of The Osbournes. The Season 2 premiere of Jersey Shore was up 292% over its series debut last year in 12-34 and up 280% in viewers. It was also up 10% from the show’s blockbuster Season 1 finale.
RATINGS RAT RACE: ‘Deadliest Catch’ Slips From Record Highs But Still Strong, ‘Covert Affairs’ Grows, MTV’s ‘Teen Mom’ Debut Big
UPDATED: Cable had another solid showing last night. Discovery Channel’s Deadliest Catch came down from its meteoric heights last week but was still the highest-rated cable program, USA’s Covert Affairs showed growth in Week 2, and MTV saw a huge turnout for the second season premiere of Teen Mom.
Deadliest Catch at 9 PM drew 5.5 million viewers, down 36% from last week’s episode that featured the death of Captain Phil Harris. After the Catch at 10PM also averaged 5.5 million viewers, down 19% from last week.
USA’s rookie CIA drama Covert Affairs (5.2 million) had a promising second-week bump, up 7% in total viewers from its premiere audience. In adults 18-49, it averaged 2.05 million viewers, down 3% from last week but still the highest-rated new scripted cable series this year in the young demo.
On MTV, the second season premiere of Teen Mom at 10 PM drew 3.7 million viewers, a series high and up whopping 72% from the series’ highly-rated debut last year. In P12-34, Teen Mom delivered a 3.3 rating, up 50%. Following at 11PM was the debut of MTV’s new series If You Really Knew Me, which opened with a solid 1.9 P12-34 rating and 1.8 million total viewers.
RATINGS RAT RACE UPDATE: Massive Audiences For ‘Deadliest Catch,’ ‘Covert Affairs’ Solid In Debut, ‘White Collar’ Down
It was an extraordinary night on cable last night, with a high-profile series debut (USA Network’s Covert Affairs), a high-profile series finale (MTV’s The Hills) and an extraordinary event episode on Discovery Channel’s Deadliest Catch. After weeks of ratings build-up, the late Capt. Phil Harris’ final episode on Deadliest Catch last night drew a record 8.55 million viewers at 9 PM, with 6.8 million staying on for After the Catch at 10PM. This was an all-time high for Deadliest Catch in total viewers as well as adults 18-49 (5.2 million) and adults 25-54 (5.7 million), shattering the series’ previous all-time record posted just last week (5.3 million total viewers, 2.6 million in 18-49 and 3.1 million in 25-54).
Airing against the huge Catch and the series finale of The Hills (3.0 million viewers at 10 PM, 2.3 million of them in the 18-49 demo) were the debuts USA’s freshman Covert Affairs and sophomore White Collar, which did respectable business under the circumstances. It was another solid premiere for a new original cable series this summer as Covert Affairs drew 4.9 million viewers for its opener at 10 PM. It performed well in the younger demos: its adults 18-49 average, 2.104 million, makes Covert Affairs the highest-rated scripted cable premiere this year in the demographic, edging out the 2.079 million 18-49 tally for TNT’s new drama Rizzoli & Isles (Rizzoli easily tops all cable newcomers in …
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